针对高频出行旅客的铁路优惠卡设计研究
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摘要
随着高速铁路、客运专线的大规模开通运营,铁路旅客运输能力不断提高,不仅为旅客提供了丰富的客运产品,也为铁路进一步提供个性化、差异化产品创造了条件.本文在借鉴西方发达国家丰富的铁路客票种类的基础上,通过问题描述、建立模型和模型求解的步骤,针对具有一定出行频次的旅客,设计铁路优惠卡(如月卡、季卡).在实例验证中,针对3种典型的优惠卡购买概率分布,得出优惠卡在不同折扣等级下的总价和允许的旅客最多乘车次数,为铁路设计丰富的客票种类和优惠策略提供参考.
With a massive operation of high-speed railway and passenger dedicated lines, the capacity of railway passenger transportation has largely released, which not only provide a wealth of passenger transportation products, but also create the conditions for the railway to provide personalized and differentiated products. On the basis of drawing lessons from western developed countries' abundant railway ticket types, this paper attempts to study the design method of railway discount card(such as season tickets)for the passengers with a certain number of trips by the problem description, model building and solving.Example illustration is undertaken combined with three typical purchasing probability distributions and the discount card's total price and the maximum travel times at different discount level are obtained. This research provides a reference for the design of the railway passenger products and preferential policies.
With a massive operation of high-speed railway and passenger dedicated lines, the capacity of railway passenger transportation has largely released, which not only provide a wealth of passenger transportation products, but also create the conditions for the railway to provide personalized and differentiated products. On the basis of drawing lessons from western developed countries' abundant railway ticket types, this paper attempts to study the design method of railway discount card(such as season tickets)for the passengers with a certain number of trips by the problem description, model building and solving.Example illustration is undertaken combined with three typical purchasing probability distributions and the discount card's total price and the maximum travel times at different discount level are obtained. This research provides a reference for the design of the railway passenger products and preferential policies.
引文
[1]马淑芳,吴昊,邱梦真.国外高速铁路运价策略及启示[J].中国铁路,2014(7):12-15,19.[MA S F,WU H,QIU M Z.Strategies and implications of high speed railway in foreign countries[J].Chinese Railways,2014(7):12-15,19.]
[2]陆娅楠.高铁刷新百姓出行选择[N].人民日报,2016-02-25.http://politics.people.com.cn/n1/2016/0225/c1001-28147756.html.
[3]国家发展改革委关于改革完善高铁动车组旅客票价政策的通知[发改价格[2015]3070号].http://jgs.ndrc.gov.cn/zcfg/201601/t20160115_771475.html.
[4]李学民.高速铁路客运产品的设计与营销[J].铁道运输与经济,2011,33(10):45-47.[LI X M.The design and market of high speed railway passenger transportation product[J].Railway Transport and Economy,2011,33(10):45-47.]
[5]强丽霞,崔艳萍.铁路客运产品概念及组合设计[J].铁道运输与经济,2013,35(12):23-29.[QIANG L X,CUI Y P.Product concept and the combination design for railway passenger transport[J].Railway Transport and Economy,2013,35(12):23-29.]
[6]郭根材,聂磊.瑞士铁路旅客运输组织分析及启示[J].综合运输,2015(3):90-93.[GUO G C,NIE L.Analysis and enlightenment of passenger transport organization of swiss railway[J].Comprehensive Transportation,2015(3):90-93.]
[7]宗俊雅,李宗平.多种折扣下铁路票额分配模型初探[J].铁道运输与经济,2008,30(7):24-26.[ZONG JY,LI Z P.Railway ticket allocation model under a variety of discounts[J].Railway Transport and Economy,2008,30(7):24-26.]
[8]孙熙庆,孙熙安.铁路客票动态票价控制及销售策略探讨[J].铁道运输与经济,2012,34(10):33-36.[SUNX Q,SUN X A.The study on the railway’s dynamic price control and selling strategy[J].Railway Transport and Economy,2012,34(10):33-36.]
[2]陆娅楠.高铁刷新百姓出行选择[N].人民日报,2016-02-25.http://politics.people.com.cn/n1/2016/0225/c1001-28147756.html.
[3]国家发展改革委关于改革完善高铁动车组旅客票价政策的通知[发改价格[2015]3070号].http://jgs.ndrc.gov.cn/zcfg/201601/t20160115_771475.html.
[4]李学民.高速铁路客运产品的设计与营销[J].铁道运输与经济,2011,33(10):45-47.[LI X M.The design and market of high speed railway passenger transportation product[J].Railway Transport and Economy,2011,33(10):45-47.]
[5]强丽霞,崔艳萍.铁路客运产品概念及组合设计[J].铁道运输与经济,2013,35(12):23-29.[QIANG L X,CUI Y P.Product concept and the combination design for railway passenger transport[J].Railway Transport and Economy,2013,35(12):23-29.]
[6]郭根材,聂磊.瑞士铁路旅客运输组织分析及启示[J].综合运输,2015(3):90-93.[GUO G C,NIE L.Analysis and enlightenment of passenger transport organization of swiss railway[J].Comprehensive Transportation,2015(3):90-93.]
[7]宗俊雅,李宗平.多种折扣下铁路票额分配模型初探[J].铁道运输与经济,2008,30(7):24-26.[ZONG JY,LI Z P.Railway ticket allocation model under a variety of discounts[J].Railway Transport and Economy,2008,30(7):24-26.]
[8]孙熙庆,孙熙安.铁路客票动态票价控制及销售策略探讨[J].铁道运输与经济,2012,34(10):33-36.[SUNX Q,SUN X A.The study on the railway’s dynamic price control and selling strategy[J].Railway Transport and Economy,2012,34(10):33-36.]