利益相关者视角下网络信息资源著作权风险沟通机制研究
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摘要
通过对网络信息资源著作权风险事件利益相关者分析,提出风险沟通机制,调节利益主体间关系,从而推动网络著作权环境的建设和健康发展。通过利益相关者理论对网络信息资源著作权风险利益相关者整理和分类,以百度贴吧侵权事件为例,以其风险沟通过程中所涉及的利益相关者为研究对象,对网络信息资源著作权风险利益主体的利益诉求进行分析。不同利益主体间存在既冲突又合作的关系,并基于分析结果和利益相关者理论提出风险沟通机制的建议。
By using the stakeholder theory,the authors analyze the copyright risk events of the network information resources,put forward the risk communication strategy,adjust the relationship between the interests of the main body,which is conducive to the construction of the network copyright environment.Through the classification of stakeholder theory of information resources of the network copyright risk stakeholders,Baidu Post Bar's infringement event as an example,the stakeholders involved in the process of risk communication as the research object,analyzes the benefit demands of information resources of the network copyright risk subject.There is conflict and cooperation between different stakeholders.According to the analysis results,put forward the suggestion of risk communication strategy based on stakeholder theory.
By using the stakeholder theory,the authors analyze the copyright risk events of the network information resources,put forward the risk communication strategy,adjust the relationship between the interests of the main body,which is conducive to the construction of the network copyright environment.Through the classification of stakeholder theory of information resources of the network copyright risk stakeholders,Baidu Post Bar's infringement event as an example,the stakeholders involved in the process of risk communication as the research object,analyzes the benefit demands of information resources of the network copyright risk subject.There is conflict and cooperation between different stakeholders.According to the analysis results,put forward the suggestion of risk communication strategy based on stakeholder theory.
引文
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[2]CALVERT P.Discussing on the copyright risk and avoidance of the digital resource acquisition in the library[J].Library Development,2014,20(7):1-10.
[3]刘震,张文德.WBS-RBS在网络信息采集著作权风险识别研究中的应用[J].图书情报知识,2011(6):86-92.
[4]李婵,张文德.蓝以信.基于可拓理论的网络信息资源著作权侵权风险评估[J].图书情报工作,2014(13):22-30.
[5]杨小兰.网络服务商的网络版权侵权风险防范与应对[J].软科学,2012(8):123-125,144.
[6]张文德.知识产权运用[M].北京:知识产权出版社,2015:171.
[7]陈宏辉,贾生华.利益相关者理论与企业伦理管理的新发展[J].社会科学,2002(6):53-57.
[8]MITCHELL R K,AGLE B R,WOOD D J.Toward a theory of stakeholder identigication and salience:defining the principle of whom and what really counts[J].Academy of management Review,1997,22(4):853-886.
[9]COVELLO V T,PETERS R G,WOJTECKI J G,et al.Risk communication,the West Nile virus epidemic,and bioterrorism:responding to the communication challenges posed by the intentional or unintentional release of a pathogen in an urban setting[J].Journal of Urban Health,2001,78(2):382-391.
[10]郭瑞涛.我国网络视频网站发展的版权问题研究[J].编辑之友,2015(10):90-92.
[11]王开广.贴吧成网络文学盗版主渠道[N].法制日报,2016-03-30(6).
[12]朱昌俊.百度“清吧”引发网络知识产权保护新思考[N].中国知识产权报,2016-06-01(4).
[13]王光文.论视频网站UGC经营者的版权侵权注意义务[J].国际新闻界,2012(3):28-34.
[14]“新浪网”因转载《北京青年报》文章被诉侵权[EB/OL].(2016-04-02)[2016-07-16].http:/mt.sohu.com/20160402/n443187815.shtml.
[15]百度贴吧全面清查盗版,暂时关停知名小说贴吧[EB/OL].(2016-05-24)[2016-07-16].http:/finance.ifeng.com/a/20160524/14416404_0.shtml.