分享经济背景下共享养老服务的影响因素及参与意愿研究——基于成都市的实证研究
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摘要
为有效应对老龄化危机,智慧养老和"互联网+"共同催生了新型的共享养老服务模式。共享养老是利用互联网技术,依靠大数据平台为养老服务合理配置资源、优化利用效能的新型服务模式。文章从行为公共管理学视角,根据经典态度行为理论构建共享养老服务的选择模型,检验环境、技术、经济三大因素对老年人感知共享养老服务有效性的影响作用,发现感知共享养老服务有效性对共享养老服务的参与意愿与推荐意愿均有正向促进作用,为共享养老服务的发展和公共政策的制定提供一定理论指导。
In order to effectively deal with the aging crisis,the sharing elderly care comes into being under the smart elderly and Internet plus trend. The sharing elderly care acts as a new service mode that functioning with high-tech means and Internet technology. It provides services for the old,allocating resources rationally and optimizing utilization efficiency relying on big data platform. According to the classical attitude-behavior theory,this paper constructs a conceptual model to further examine the positive correlation between sharing elderly care intention of the old and three major factors of environment,technology and economy. In addition,it also explores the positive correlation between the perceived utility and the chosen intention and the recommendation intention. The result of this paper could help the development of sharing elderly care in practice and moreover support and guide the policy making theoretically.
In order to effectively deal with the aging crisis,the sharing elderly care comes into being under the smart elderly and Internet plus trend. The sharing elderly care acts as a new service mode that functioning with high-tech means and Internet technology. It provides services for the old,allocating resources rationally and optimizing utilization efficiency relying on big data platform. According to the classical attitude-behavior theory,this paper constructs a conceptual model to further examine the positive correlation between sharing elderly care intention of the old and three major factors of environment,technology and economy. In addition,it also explores the positive correlation between the perceived utility and the chosen intention and the recommendation intention. The result of this paper could help the development of sharing elderly care in practice and moreover support and guide the policy making theoretically.
引文
[1]王一粟,陈宏民.基于双边市场理论的分享经济平台研究[J].管理现代化,2017(2):48-50.
[2]易婧,卢东,吕婵,屈锡华.个体行为视角下社区信任对社区养老服务选择意愿的影响研究[J].重庆大学学报(社会科学版),2016(4):186-193.
[3] K. H. Huarng. Entrepreneurship for Long-Term Care in Sharing Economy[J]. International Entrepreneurship and Management Journal,2018,14(1):97-104.
[4]吴雅琴,王晓彤.共享养老模式的成本分析[J].商业经济,2017,(4):18-20.
[5]杨勇军,欧婉仪,李春兰,卢智凯,林国熊.互联网+“共享养老”平台构建探析[J].电子商务,2018(4):23-24.
[6]张书维,李纾.行为公共管理学探新:内容、方法与趋势[J].公共行政评论,2018(1):7-36+219.
[7] R. Botsman,R. Rogers. What’s Mine Is Yours:The Rise of Collaborative Consumption[M]. New York:Harper Colins,2010.
[8]栗飞.分享经济国内外研究文献综述[J].时代金融,2017(9):13-14.
[9] L. Gansky. The Mesh:Why the Future of Business Is Sharing[M]. London:Penguin Press,2012.
[10] J. Hamari,M. Sj?klint,A. Ukkonen. The Sharing Economy:Why People Participate in Collaborative Consumption[J]. Journal of the Association for Information Science&Technology,2016(9):2047-2059.
[11] J. B. Schor. Plenitude:The New Economics of True Wealth[M]. London:Penguin Press,2010.
[12]张新红,于凤霞,高太山,等.中国分享经济发展现状、问题及趋势[J].电子政务,2017(3):2-15.
[13] C F. Breidbach,R J. Brodie. Engagement Platforms in the Sharing Economy:Conceptual Foundations and Research Directions[J]. Journal of Service Theory and Practice,2017(4):761-777.
[14] Shareable. Policies for Shareable Cities:A Sharing Economy Policy Primer for Urban Leaders[J]. Shareable,2013(1):1-2.
[15] B J. Miller,D W. Moore,S. C. Jr. Telemedicine and the Sharing Economy:The"Uber"for Healthcare[J]. American Journal of Managed Care,2016(12):420-422.
[16] K H. Huarng. Entrepreneurship for Long-Term Care in Sharing Economy[J]. International Entrepreneurship&Management Journal,2017(2):1-8.
[17]穆光宗.“共享之家”:美国养老社区的启示[N].中国社会报,2013.
[18]张孔娟,李梅.“共享养老”促养老模式多样化[N]. 2017-10-19.
[19]蔡小慎,田宇晶.基于行为人模型的智慧养老模式合作机制分析[J].理论导刊,2017(5):13-19.
[20] I. Ajzen,M. Fishbein. Understanding Attitudes and Predicting Social Behavior[M]. New Jersey:Prentice-Hall,1980.
[21] V. Venkatesh,J. Y. L. Thong,X. Xu. Consumer Acceptance and Use of Information Technology:Extending the Unified Theory of Acceptance and Use of Technology[J]. Social Science Electronic Publishing,2012(1):157-178.
[22] R. Layte,E. Sexton,G. Savva. Quality of Life in Older Age:Evidence from an Irish Cohort Study[J]. Journal of the American Geriatrics Society,2013(s2):299-305.
[23] J M. Raymo. Living Alone in Japan:Relationships with Happiness and Health[J]. Demographic Research,2015(32):1267-1298.
[24] J. Cassel. The Contribution of the Social Environment to Host Resistance the Fourth Wade Hampton Frost Lecture[J].American journal of epidemiology,1976(2):107-123.
[25] S. Cobb. Social Support as a Moderator of Life Stress[J]. Psychosomatic medicine,1976,38(5):300-314.
[26] J. S. House,K. R. Landis,D. Umberson. Social Relationships and Health[J]. Science,1988,241(4865):540-545.
[27] H. H. Chiang,L. Lin,S. H. Lee. Psychometric Integrity of the Chinese Happiness Inventory among Retired Older People in Taiwan[J]. Geriatrics&Gerontology International,2016,16(7):865–872.
[28]吴雅琴.发展共享养老模式的困境及对策——基于会计视角分析[J].现代营销,2017(1):122-124.
[29]吴雅琴,郭紫薇.共享经济视角下“互联网+养老村”模式研究[J].现代营销(学苑版),2017(2):76-78.
[30] H. White,E. McConnell,E. Clipp,L. G. Branch,R. Sloane,C. Pieper,T. Box. A Randomized Controlled Trial of the Psychosocial Impact of Providing Internet Training and Access to Older Adults[J]. Aging&mental health,2002(3):213-221.
[31] T. Fokkema,K. Knipscheer. Escape Loneliness by Going Digital:A Quantitative and Qualitative Evaluation of a Dutch Experiment in Using Ect to Overcome Loneliness among Older Adults[J]. 2007(5):496-504.
[32] J. Chipps,M. A. Jarvis. Technology-Assisted Communication in Older Persons in a Residential Care Facility in South Africa[J]. Information Development,2017(4):393-405.
[33] M. S. Hossain,M. A. Rahman,G. Muhammad. Cyber–Physical Cloud-Oriented Multi-Sensory Smart Home Framework for Elderly People:An Energy Efficiency Perspective[J]. Journal of Parallel and Distributed Computing,2017,103 11-21.
[34] A E. Stuck,S. Iliffe. Comprehensive Geriatric Assessment for Older Adults[J]. Bmj British Medical Journal,2011,343(7832):d6799.
[35] A B. Bindman,J D. Blum,R. Kronick. Medicare Payment for Chronic Care Delivered in a Patient-Centered Medical Home[J]. Jama,2013(11):1125-1126.
[36] K. Eric De Jonge,N. Jamshed,D. Gilden,J. Kubisiak,S R. Bruce,G. Taler. Effects of Home-Based Primary Care on Medicare Costs in High-Risk Elders[J]. Journal of the American Geriatrics Society,2014(10):825-1831.
[37] W. Weissert,M. Chernew,R. Hirth. Titrating Versus Targeting Home Care Services to Frail Elderly Clients:An Application of Agency Theory and Cost-Benefit Analysis to Home Care Policy[J]. Journal of Aging and Health,2003(1):99-123.
[38]董雯雯.浅析共享养老模式对家庭养老费用支出的影响[J].商业经济,2017(4):23-25.
[39]M. Felson,J L. Spaeth. Community Structure and Collaborative Consumption:A Routine Activity Approach[J]. American Behavioral Scientist,1978(4):614-624.
[40]周坤鹏.构建共享养老机构内部控制机制的策略研究[J].商业经济,2017(4):45-46.
[41] A. Gogus,N. Nistor,R W. Riley,T. Lerche. Educational Technology Acceptance across Cultures:A Validation of the Unified Theory of Acceptance and Use of Technology in the Context of Turkish National Culture[J]. Turkish Online Journal of Educational Technology,2012(4):394-408.
[42] J G. M. Iii. Service Recovery’s Influence on Consumer Satisfaction,Positive Word-of-Mouth,and Purchase Intentions[J].Journal of Business Research,2001(1):11-24.
[43] N. Stokburger-Sauer. Brand Community:Drivers and Outcomes[J]. Psychology&Marketing,2010(4):347–368.
[44] M. Laroche,M. R. Habibi,M. O. Richard. To Be or Not to Be in Social Media:How Brand Loyalty Is Affected by Social Media?[J]. International Journal of Information Management,2013(1):76-82.
[45] J W. Kim,J. Choi,W. Qualls,K. Han. It Takes a Marketplace Community to Raise Brand Commitment:The Role of Online Communities[J]. Journal of Marketing Management,2008(3-4):409-431.
[46]谢礼珊,韩小芸,顾赟.服务公平性,服务质量,组织形象对游客行为意向的影响——基于博物馆服务的实证研究[J].旅游学刊,2007,22(12):51-58.
[47]赵晓煜,曹忠鹏.享乐型服务的场景要素与顾客行为意向的关系研究[J].管理科学,2010,23(4):48-57.
[48] K. Ell. Social Networks,Social Support and Coping with Serious Illness:The Family Connection[J]. Social Science&Medicine,1996,42(2):173-183.
[49] J. Tomaka,S. Thompson,R. Palacios. The Relation of Social Isolation,Loneliness,and Social Support to Disease Outcomes among the Elderly[J]. Journal of aging and health,2006,18(3):359-384.
[50] J C. Anderson,D. W. Gerbing. Structural Equation Modeling in Practice:A Review and Recommended Two-Step Approach[J]. Psychological Bulletin,1988,103(3):411-423.
[51] AD. Galinsky,et al. From Power to Action[J]. Journal of personality and social psychology,2003(3):453-466.
[52] N J. Fast,N. Sivanathan,N D. Mayer,A. D. Galinsky. Power and Overconfident Decision-Making[J]. Organizational behavior and human decision processes,2012(2):249-260.
[53] J R. Overbeck,V. Droutman. One for All:Social Power Increases Self-Anchoring of Traits,Attitudes,and Emotions[J].Psychological Science,2013(8):1466-1476.
[54] J. Hogeveen,M. Inzlicht,S. S. Obhi. Power Changes How the Brain Responds to Others[J]. Journal of Experimental Psychology:General,2014(2):755-762.
[55] M P. Zaal,C V. Laar,T. St?hl,et al. By Any Means Necessary:The Effects of Regulatory Focus and Moral Conviction on Hostile and Benevolent Forms of Collective Action[J]. British Journal of Social Psychology,2011(4):670-689.
[56]江红艳,刘邦舜,孙配贞.权力感对消费行为的影响及其理论解释[J].心理科学进展,2018(1):1-13.
[57]张海川,张利梅.个性化养老服务需求的调查分析——以成都市为例[J].首都经济贸易大学学报,2017(1):58-65.
[2]易婧,卢东,吕婵,屈锡华.个体行为视角下社区信任对社区养老服务选择意愿的影响研究[J].重庆大学学报(社会科学版),2016(4):186-193.
[3] K. H. Huarng. Entrepreneurship for Long-Term Care in Sharing Economy[J]. International Entrepreneurship and Management Journal,2018,14(1):97-104.
[4]吴雅琴,王晓彤.共享养老模式的成本分析[J].商业经济,2017,(4):18-20.
[5]杨勇军,欧婉仪,李春兰,卢智凯,林国熊.互联网+“共享养老”平台构建探析[J].电子商务,2018(4):23-24.
[6]张书维,李纾.行为公共管理学探新:内容、方法与趋势[J].公共行政评论,2018(1):7-36+219.
[7] R. Botsman,R. Rogers. What’s Mine Is Yours:The Rise of Collaborative Consumption[M]. New York:Harper Colins,2010.
[8]栗飞.分享经济国内外研究文献综述[J].时代金融,2017(9):13-14.
[9] L. Gansky. The Mesh:Why the Future of Business Is Sharing[M]. London:Penguin Press,2012.
[10] J. Hamari,M. Sj?klint,A. Ukkonen. The Sharing Economy:Why People Participate in Collaborative Consumption[J]. Journal of the Association for Information Science&Technology,2016(9):2047-2059.
[11] J. B. Schor. Plenitude:The New Economics of True Wealth[M]. London:Penguin Press,2010.
[12]张新红,于凤霞,高太山,等.中国分享经济发展现状、问题及趋势[J].电子政务,2017(3):2-15.
[13] C F. Breidbach,R J. Brodie. Engagement Platforms in the Sharing Economy:Conceptual Foundations and Research Directions[J]. Journal of Service Theory and Practice,2017(4):761-777.
[14] Shareable. Policies for Shareable Cities:A Sharing Economy Policy Primer for Urban Leaders[J]. Shareable,2013(1):1-2.
[15] B J. Miller,D W. Moore,S. C. Jr. Telemedicine and the Sharing Economy:The"Uber"for Healthcare[J]. American Journal of Managed Care,2016(12):420-422.
[16] K H. Huarng. Entrepreneurship for Long-Term Care in Sharing Economy[J]. International Entrepreneurship&Management Journal,2017(2):1-8.
[17]穆光宗.“共享之家”:美国养老社区的启示[N].中国社会报,2013.
[18]张孔娟,李梅.“共享养老”促养老模式多样化[N]. 2017-10-19.
[19]蔡小慎,田宇晶.基于行为人模型的智慧养老模式合作机制分析[J].理论导刊,2017(5):13-19.
[20] I. Ajzen,M. Fishbein. Understanding Attitudes and Predicting Social Behavior[M]. New Jersey:Prentice-Hall,1980.
[21] V. Venkatesh,J. Y. L. Thong,X. Xu. Consumer Acceptance and Use of Information Technology:Extending the Unified Theory of Acceptance and Use of Technology[J]. Social Science Electronic Publishing,2012(1):157-178.
[22] R. Layte,E. Sexton,G. Savva. Quality of Life in Older Age:Evidence from an Irish Cohort Study[J]. Journal of the American Geriatrics Society,2013(s2):299-305.
[23] J M. Raymo. Living Alone in Japan:Relationships with Happiness and Health[J]. Demographic Research,2015(32):1267-1298.
[24] J. Cassel. The Contribution of the Social Environment to Host Resistance the Fourth Wade Hampton Frost Lecture[J].American journal of epidemiology,1976(2):107-123.
[25] S. Cobb. Social Support as a Moderator of Life Stress[J]. Psychosomatic medicine,1976,38(5):300-314.
[26] J. S. House,K. R. Landis,D. Umberson. Social Relationships and Health[J]. Science,1988,241(4865):540-545.
[27] H. H. Chiang,L. Lin,S. H. Lee. Psychometric Integrity of the Chinese Happiness Inventory among Retired Older People in Taiwan[J]. Geriatrics&Gerontology International,2016,16(7):865–872.
[28]吴雅琴.发展共享养老模式的困境及对策——基于会计视角分析[J].现代营销,2017(1):122-124.
[29]吴雅琴,郭紫薇.共享经济视角下“互联网+养老村”模式研究[J].现代营销(学苑版),2017(2):76-78.
[30] H. White,E. McConnell,E. Clipp,L. G. Branch,R. Sloane,C. Pieper,T. Box. A Randomized Controlled Trial of the Psychosocial Impact of Providing Internet Training and Access to Older Adults[J]. Aging&mental health,2002(3):213-221.
[31] T. Fokkema,K. Knipscheer. Escape Loneliness by Going Digital:A Quantitative and Qualitative Evaluation of a Dutch Experiment in Using Ect to Overcome Loneliness among Older Adults[J]. 2007(5):496-504.
[32] J. Chipps,M. A. Jarvis. Technology-Assisted Communication in Older Persons in a Residential Care Facility in South Africa[J]. Information Development,2017(4):393-405.
[33] M. S. Hossain,M. A. Rahman,G. Muhammad. Cyber–Physical Cloud-Oriented Multi-Sensory Smart Home Framework for Elderly People:An Energy Efficiency Perspective[J]. Journal of Parallel and Distributed Computing,2017,103 11-21.
[34] A E. Stuck,S. Iliffe. Comprehensive Geriatric Assessment for Older Adults[J]. Bmj British Medical Journal,2011,343(7832):d6799.
[35] A B. Bindman,J D. Blum,R. Kronick. Medicare Payment for Chronic Care Delivered in a Patient-Centered Medical Home[J]. Jama,2013(11):1125-1126.
[36] K. Eric De Jonge,N. Jamshed,D. Gilden,J. Kubisiak,S R. Bruce,G. Taler. Effects of Home-Based Primary Care on Medicare Costs in High-Risk Elders[J]. Journal of the American Geriatrics Society,2014(10):825-1831.
[37] W. Weissert,M. Chernew,R. Hirth. Titrating Versus Targeting Home Care Services to Frail Elderly Clients:An Application of Agency Theory and Cost-Benefit Analysis to Home Care Policy[J]. Journal of Aging and Health,2003(1):99-123.
[38]董雯雯.浅析共享养老模式对家庭养老费用支出的影响[J].商业经济,2017(4):23-25.
[39]M. Felson,J L. Spaeth. Community Structure and Collaborative Consumption:A Routine Activity Approach[J]. American Behavioral Scientist,1978(4):614-624.
[40]周坤鹏.构建共享养老机构内部控制机制的策略研究[J].商业经济,2017(4):45-46.
[41] A. Gogus,N. Nistor,R W. Riley,T. Lerche. Educational Technology Acceptance across Cultures:A Validation of the Unified Theory of Acceptance and Use of Technology in the Context of Turkish National Culture[J]. Turkish Online Journal of Educational Technology,2012(4):394-408.
[42] J G. M. Iii. Service Recovery’s Influence on Consumer Satisfaction,Positive Word-of-Mouth,and Purchase Intentions[J].Journal of Business Research,2001(1):11-24.
[43] N. Stokburger-Sauer. Brand Community:Drivers and Outcomes[J]. Psychology&Marketing,2010(4):347–368.
[44] M. Laroche,M. R. Habibi,M. O. Richard. To Be or Not to Be in Social Media:How Brand Loyalty Is Affected by Social Media?[J]. International Journal of Information Management,2013(1):76-82.
[45] J W. Kim,J. Choi,W. Qualls,K. Han. It Takes a Marketplace Community to Raise Brand Commitment:The Role of Online Communities[J]. Journal of Marketing Management,2008(3-4):409-431.
[46]谢礼珊,韩小芸,顾赟.服务公平性,服务质量,组织形象对游客行为意向的影响——基于博物馆服务的实证研究[J].旅游学刊,2007,22(12):51-58.
[47]赵晓煜,曹忠鹏.享乐型服务的场景要素与顾客行为意向的关系研究[J].管理科学,2010,23(4):48-57.
[48] K. Ell. Social Networks,Social Support and Coping with Serious Illness:The Family Connection[J]. Social Science&Medicine,1996,42(2):173-183.
[49] J. Tomaka,S. Thompson,R. Palacios. The Relation of Social Isolation,Loneliness,and Social Support to Disease Outcomes among the Elderly[J]. Journal of aging and health,2006,18(3):359-384.
[50] J C. Anderson,D. W. Gerbing. Structural Equation Modeling in Practice:A Review and Recommended Two-Step Approach[J]. Psychological Bulletin,1988,103(3):411-423.
[51] AD. Galinsky,et al. From Power to Action[J]. Journal of personality and social psychology,2003(3):453-466.
[52] N J. Fast,N. Sivanathan,N D. Mayer,A. D. Galinsky. Power and Overconfident Decision-Making[J]. Organizational behavior and human decision processes,2012(2):249-260.
[53] J R. Overbeck,V. Droutman. One for All:Social Power Increases Self-Anchoring of Traits,Attitudes,and Emotions[J].Psychological Science,2013(8):1466-1476.
[54] J. Hogeveen,M. Inzlicht,S. S. Obhi. Power Changes How the Brain Responds to Others[J]. Journal of Experimental Psychology:General,2014(2):755-762.
[55] M P. Zaal,C V. Laar,T. St?hl,et al. By Any Means Necessary:The Effects of Regulatory Focus and Moral Conviction on Hostile and Benevolent Forms of Collective Action[J]. British Journal of Social Psychology,2011(4):670-689.
[56]江红艳,刘邦舜,孙配贞.权力感对消费行为的影响及其理论解释[J].心理科学进展,2018(1):1-13.
[57]张海川,张利梅.个性化养老服务需求的调查分析——以成都市为例[J].首都经济贸易大学学报,2017(1):58-65.