多重对应分析在交通安全宣传重点群体识别中的应用
|
摘要
提出将多重对应分析引入到在交通安全宣传的受教对象重点群体的识别中,并以酒后驾驶的这一违法行为为例进行了验证.在搜集某地1 075个酒后驾驶人的人口特征数据基础上,通过多重对应分析发现,在酒后驾驶这一违法行为中,存在(外地、低学历、男性)和(高学历、女性)等2个交通安全宣传的重点群体.研究者建议,应该将这两个群体作为交通安全宣传教育的重点群体,并制定更加具有针对性的宣传策略.最后,探讨了多重对应分析在未来其他交通安全宣传重点群体识别中的应用前景.
It puts forward that the multi-correspondence analysis should be introduced into the identification of key groups in the traffic safety propaganda,and the illegal drink driving is taken as an example to verify. On the basis of collecting population characteristics data of 1 075 drunk drivers in a certain area, through multiple correspondence analysis, it is found that there are( migrant, low education,male) and( highly educated,women) Such as two traffic safety advocacy key groups. The researchers suggested that these two groups should be the focus of publicity and education on traffic safety,and develop more targeted advocacy strategies. Finally,the application prospects of multiple correspondence analysis in the identification of other key groups in traffic safety promotion are discussed.
It puts forward that the multi-correspondence analysis should be introduced into the identification of key groups in the traffic safety propaganda,and the illegal drink driving is taken as an example to verify. On the basis of collecting population characteristics data of 1 075 drunk drivers in a certain area, through multiple correspondence analysis, it is found that there are( migrant, low education,male) and( highly educated,women) Such as two traffic safety advocacy key groups. The researchers suggested that these two groups should be the focus of publicity and education on traffic safety,and develop more targeted advocacy strategies. Finally,the application prospects of multiple correspondence analysis in the identification of other key groups in traffic safety promotion are discussed.
引文
[1]公安部交管局.我国机动车保有量达2.9亿辆汽车驾驶人超3.1亿人[EB/OL].http:∥news.xinhuanet.com/auto/2017-01/11/c_1120285334.htm.
[2]黎刚.改善我国道路交通安全宣传教育的几个问题[J].公安研究,2016(2):84-87.
[3]宋洋,王雪松.中小学生交通安全教育现状分析与改善策略研究[J].中国安全科学学报,2013,23(2):153-159.
[4]张梅玲,毛辉青.西宁市出租车驾驶员交通安全知识、态度、行为现况调查[J].青海医药杂志,2011,41(7):2-6.
[5]张永青,吴蔚,黄明豪,等.南京市社区居民道路交通安全知识、态度、行为分析[J].中国健康教育,2007,23(8):570-572.
[6]马兆有,王长君,陈纲.交通安全宣传教育的针对性及要点分析[J].交通企业管理,2007,22(11):70-71.
[7]刘东波,杨轸,唐磊.我国交通安全宣教群体划分与受教特征研究[J].城市道桥与防洪,2013(1):129-132,152.
[8]王静龙,梁小筠.定性数据统计分析[M].北京:中国统计出版社,1998.
[9]陈道平,刘伟.微型汽车消费者特性分析[J].汽车工业研究,2008(1):8-12.
[2]黎刚.改善我国道路交通安全宣传教育的几个问题[J].公安研究,2016(2):84-87.
[3]宋洋,王雪松.中小学生交通安全教育现状分析与改善策略研究[J].中国安全科学学报,2013,23(2):153-159.
[4]张梅玲,毛辉青.西宁市出租车驾驶员交通安全知识、态度、行为现况调查[J].青海医药杂志,2011,41(7):2-6.
[5]张永青,吴蔚,黄明豪,等.南京市社区居民道路交通安全知识、态度、行为分析[J].中国健康教育,2007,23(8):570-572.
[6]马兆有,王长君,陈纲.交通安全宣传教育的针对性及要点分析[J].交通企业管理,2007,22(11):70-71.
[7]刘东波,杨轸,唐磊.我国交通安全宣教群体划分与受教特征研究[J].城市道桥与防洪,2013(1):129-132,152.
[8]王静龙,梁小筠.定性数据统计分析[M].北京:中国统计出版社,1998.
[9]陈道平,刘伟.微型汽车消费者特性分析[J].汽车工业研究,2008(1):8-12.