“一带一路”下旅游文化产业的大数据体系架构与实施途径研究
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摘要
探究"一带一路"旅游大数据的产业创新体系架构,明确"旅游文化建设、旅游消费习性培育、跨域资源协作"等产业创新路径,明晰沿线各国的文化融合途径,构建以"文化通"为内涵的旅游大数据体系。通过文献梳理、质化研究和实时数据分析,建构适用性旅游大数据架构,解决"一带一路"旅游文化产业中的信息稀疏、习性碎片化和诚信不足等现实困难,助力沿线各国的旅游发展新局面。借鉴应用系统工程中霍尔三维支撑理论,从知识、时间和逻辑三个维度,搭建新时代条件下旅游业态的以价值集聚、诚信保护和旅游文化传承为核心的创新途径支持体系,为旅游经济管理理论,提供了一个全新的研究视角。
Via the literature review,qualitative research and real-time data analysis,this paper studies the industrial innovation architecture of tourism big data under" the Belt and Road"Initiative,defines industrial innovation path as to conducting"tourism culture construction,tourism consumption habit cultivation,and cross-region resource cooperation",indicates the ways of the cultural exchange and integration among the countries included in the Initiative,and builds a tourism big data system with "cultural communication"as its connotative. It aims to solve the practical difficulties of sparse information,fragmented habits,and lack of integrity in the tourism culture industry,and to help achieve fresh progress of tourism development in the countries. Applying the Hard System Methodology in the application system engineering,a support system for innovation approach is established for the tourism industry under the new era with"the Belt and Road"Initiative from three dimensions of knowledge,time and logic which takes the value aggregation,integrity protection and tourism cultural inheritance as its core value. This study could provide a new research perspective for the theory of tourism economic management.
Via the literature review,qualitative research and real-time data analysis,this paper studies the industrial innovation architecture of tourism big data under" the Belt and Road"Initiative,defines industrial innovation path as to conducting"tourism culture construction,tourism consumption habit cultivation,and cross-region resource cooperation",indicates the ways of the cultural exchange and integration among the countries included in the Initiative,and builds a tourism big data system with "cultural communication"as its connotative. It aims to solve the practical difficulties of sparse information,fragmented habits,and lack of integrity in the tourism culture industry,and to help achieve fresh progress of tourism development in the countries. Applying the Hard System Methodology in the application system engineering,a support system for innovation approach is established for the tourism industry under the new era with"the Belt and Road"Initiative from three dimensions of knowledge,time and logic which takes the value aggregation,integrity protection and tourism cultural inheritance as its core value. This study could provide a new research perspective for the theory of tourism economic management.
引文
[1]张辉,岳燕祥.全域旅游的理性思考[J].旅游学刊,2016,31(9):15-17.[ZHANG Hui,YUE Yanxiang. The rational thinking of the whole domain tour[J]. Tourism Tribune,2016,31(9):15-17.]
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[10]蒋飞,郭继荣,王宁武.“一带一路”倡议下社会文化情报决策支援路径研究[J].情报理论与实践,2018,41(1):81-86.[JIANG Fei,GUO Jirong,WANG Ningwu. Research on social cultural information decision support path under “The Belt and Road”[J]. Tourism Tribune,2018,41(1):81-86.]
[11]曾现进.旅游大数据的现状与未来[J].旅游学刊,2017,32(10):8-9.[ZENG Xianjin. The rational thinking of the whole domain tour[J]. Tourism Tribune,2017,32(10):8-9.]
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[13]王毅,陈娱,陆玉麒,等.中国旅游产业科技创新能力的时空动态和驱动因素分析[J].地球信息科学学报,2017,19(5):613-624.[WANG Yi,CHEN Yu,LU Yuqi,et al. Analysis of the space-time dynamics and influencing factors of scientific and technological innovation ability of tourism industry in China[J]. Journal of Geo-Information Science,2017,19(5):613-624.]
[14]蔡克信,潘金玉,贺海.利益、权力和制度:旅游社会冲突的成因机制[J].四川师范大学学报(社会科学版),2017,44(1):48-55.[CAI Kexin,PAN Jinyu,HE Hai. Interest,power and system:The mechanism of the social conflict in tourism[J]. Journal of Sichuan Normal University(Social Sciences Edition),2017,44(1):48-55.]
[15]潘冰.旅游大数据的发展和展望[J].旅游学刊,2017,32(10):1-3.[PAN Bin,The development and prospect of tourism big data[J]. Tourism Tribune,2017,32(10):1-3.]
[16]顾萍,尹才祥.城市空间利益冲突治理的公正之维[J].湖北社会科学,2018,(1):53-58.[GU Ping,YIN Caixiang. The justice dimension of governance of interest conflicts in urban space[J].Hubei Social Sciences,2018,(1):53-58.]
[17]翁钢民,李慧盈.旅游企业劳资冲突的发生机制与治理策略研究[J].旅游学刊,2016,31(3):62-69.[WENG Gangmin,LI Huiying. Research on the mechanism and governance strategy of labor and capital conflicts in tourism enterprises[J]. Tourism Tribune,2016,31(3):62-69.]
[18]姚延波,张丹,何蕾.旅游企业诚信概念及其结构维度——基于扎根理论的探索性研究[J].南开管理评论,2014,17(1):113-122.[YAO Yanbo,ZHANG Dan,HE Lei. The concept of credit and its structural dimension in tourism enterprises exploratory research based on the theory of rooted[J]. Nankai Business Review,2014,17(1):113-122.]
[19]苏晓波.反思旅游空间正义[J].旅游学刊,2017,32(3):7-8.[SU Xiaobo. Reflection on the justice of tourism space[J].Tourism Tribune,2017,32(3):7-8.]
[20]李洁.我国旅游产业经济的发展问题及对策[J].改革与战略,2016,32(12):132-135.[LI Jie. Development of tourism industry economy in China and countermeasures[J]. Reformation&Strategy,2016,32(12):132-135.]
[21]江金波,唐金稳.国外旅游创新研究回顾与展望[J].经济地理,2017,37(9):215-224.[JIANG Jinbo,TANG Jinwen. A review and prospect of the overseas tourism innovation research[J].Economic Geography,2017,37(9):215-224.]
[22]王东.大数据技术在精准化营销中的应用[J].中国流通经济,2014,28(7):90-93.[WANG Dong. The application of big data technology in precision marketing[J]. China Business and Market,2014,28(7):90-93.]
[23]张秀改,赵媛,朱敬敬.丝绸之路经济带中国段旅游资源与旅游发展耦合研究[J].干旱区地理,2018,41(1):170-177.[ZHANG Xiugai,ZHAO Yuan,ZHU Jingjing. Coupling coordination between tourism resources and tourism development in the Chinese section of the Silk Road Economic Belt[J]. Arid Land Geography,2018,41(1):170-177.]
[2]刘鲁,王臻真.中国旅游研究40年:反思与前瞻——2017《旅游学刊》中国旅游研究年会会议综述[J].旅游学刊,2017,32(12):128-132,143-146.[LIU Lu,WANG Zhenzhen. 40 years of tourism research in China:Rreflection and prospect:2017 “tourism journal”China tourism research annual conference summary[J].Tourism Tribune,2017,32(12):128-132,143-146.]
[3]邹统钎.“一带一路”旅游合作愿景、难题与机制[J].旅游学刊,2017,32(6):9-11.[ZOU Tongqian. Vision,problems and mechanism of“Belt and a Road”tourism cooperation[J]. Tourism Tribune,2017,32(6):9-11.]
[4]孙彬,王东.文明旅游的大数据体系建设研究[J].中南林业科技大学学报(社会科学版),2017,11(5):51-57.[SUN Bin,WANG Dong. Research on big data system construction of civilization tourism[J]. Journal of Central South University of Forestry&Technology(Social Sciences),2017,11(5):51-57.]
[5]韩元军.基于“一带一路”构建全球旅游治理新秩序[J].旅游学刊,2017,32(5):10-11.[HAN Yuanjun. Based on the“The Belt and Road”to build a global tourism management order[J].Tourism Tribune,2017,32(5):10-11]
[6]周建新,胡鹏林.中国文化产业研究2017年度学术报告[J].深圳大学学报(人文社会科学版),2018,35(1):42-57.[ZHOU Jianxin,HU Penglin. 2017 Academic report on the study of Chinese cultural industry[J]. Journal of Shenzhen University(Humanities&Social Sciences),2018,35(1):42-57.]
[7]李菲菲,田剑.在线旅游企业商业模式创新动力因素实证研究[J].中国流通经济,2017,31(12):14-23.[LI Feifei,TIAN Jian. An empirical study on dynamic factors of business model innovation in online tourism enterprises[J]. China Business and Market,2017,31(12):14-23.]
[8]赵影,钟小东.基于旅游地生命周期理论的乡村旅游经济适应性管理策略研究[J].农业经济,2016,(8):38-40.[ZHAO ying,ZHONG Xiaodong. Research on management strategy of rural tourism economic adaptability based on tourism destination life cycle theory[J]. Agricultural Economy,2016,(8):38-40.]
[9]王中华.全域旅游视角下旅游消费市场分析[J].商业经济研究,2018,(4):40-43.[WANG Zhonghua. Analysis of tourism consumption market from the perspective of global tourism[J].Journal of Commercial Economics,2018,(4):40-43.]
[10]蒋飞,郭继荣,王宁武.“一带一路”倡议下社会文化情报决策支援路径研究[J].情报理论与实践,2018,41(1):81-86.[JIANG Fei,GUO Jirong,WANG Ningwu. Research on social cultural information decision support path under “The Belt and Road”[J]. Tourism Tribune,2018,41(1):81-86.]
[11]曾现进.旅游大数据的现状与未来[J].旅游学刊,2017,32(10):8-9.[ZENG Xianjin. The rational thinking of the whole domain tour[J]. Tourism Tribune,2017,32(10):8-9.]
[12]李君轶,张妍妍.大数据引领游客情感体验研究[J].旅游学刊,2017,32(9):8-9.[LI Junyi,ZHANG Yanyan. Big data leads the research of emotional experience of tourists[J]. Tourism Tribune,2017,32(9):8-9.]
[13]王毅,陈娱,陆玉麒,等.中国旅游产业科技创新能力的时空动态和驱动因素分析[J].地球信息科学学报,2017,19(5):613-624.[WANG Yi,CHEN Yu,LU Yuqi,et al. Analysis of the space-time dynamics and influencing factors of scientific and technological innovation ability of tourism industry in China[J]. Journal of Geo-Information Science,2017,19(5):613-624.]
[14]蔡克信,潘金玉,贺海.利益、权力和制度:旅游社会冲突的成因机制[J].四川师范大学学报(社会科学版),2017,44(1):48-55.[CAI Kexin,PAN Jinyu,HE Hai. Interest,power and system:The mechanism of the social conflict in tourism[J]. Journal of Sichuan Normal University(Social Sciences Edition),2017,44(1):48-55.]
[15]潘冰.旅游大数据的发展和展望[J].旅游学刊,2017,32(10):1-3.[PAN Bin,The development and prospect of tourism big data[J]. Tourism Tribune,2017,32(10):1-3.]
[16]顾萍,尹才祥.城市空间利益冲突治理的公正之维[J].湖北社会科学,2018,(1):53-58.[GU Ping,YIN Caixiang. The justice dimension of governance of interest conflicts in urban space[J].Hubei Social Sciences,2018,(1):53-58.]
[17]翁钢民,李慧盈.旅游企业劳资冲突的发生机制与治理策略研究[J].旅游学刊,2016,31(3):62-69.[WENG Gangmin,LI Huiying. Research on the mechanism and governance strategy of labor and capital conflicts in tourism enterprises[J]. Tourism Tribune,2016,31(3):62-69.]
[18]姚延波,张丹,何蕾.旅游企业诚信概念及其结构维度——基于扎根理论的探索性研究[J].南开管理评论,2014,17(1):113-122.[YAO Yanbo,ZHANG Dan,HE Lei. The concept of credit and its structural dimension in tourism enterprises exploratory research based on the theory of rooted[J]. Nankai Business Review,2014,17(1):113-122.]
[19]苏晓波.反思旅游空间正义[J].旅游学刊,2017,32(3):7-8.[SU Xiaobo. Reflection on the justice of tourism space[J].Tourism Tribune,2017,32(3):7-8.]
[20]李洁.我国旅游产业经济的发展问题及对策[J].改革与战略,2016,32(12):132-135.[LI Jie. Development of tourism industry economy in China and countermeasures[J]. Reformation&Strategy,2016,32(12):132-135.]
[21]江金波,唐金稳.国外旅游创新研究回顾与展望[J].经济地理,2017,37(9):215-224.[JIANG Jinbo,TANG Jinwen. A review and prospect of the overseas tourism innovation research[J].Economic Geography,2017,37(9):215-224.]
[22]王东.大数据技术在精准化营销中的应用[J].中国流通经济,2014,28(7):90-93.[WANG Dong. The application of big data technology in precision marketing[J]. China Business and Market,2014,28(7):90-93.]
[23]张秀改,赵媛,朱敬敬.丝绸之路经济带中国段旅游资源与旅游发展耦合研究[J].干旱区地理,2018,41(1):170-177.[ZHANG Xiugai,ZHAO Yuan,ZHU Jingjing. Coupling coordination between tourism resources and tourism development in the Chinese section of the Silk Road Economic Belt[J]. Arid Land Geography,2018,41(1):170-177.]