居民高铁前出行阶段满意度特征及其影响因素研究——以南京市为例
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摘要
高铁的快速发展方便了居民的跨城出行,引起了学者对高铁出行满意度的关注,但当前研究较少从出行链视角对高铁出行满意度进行分析。同时,信息通讯技术的普及促进了居民的智慧移动,但其对居民出行满意度的影响研究也鲜有涉及。本文利用问卷调查数据,以南京市为例,采用有序Logistic回归探索居民高铁前出行阶段满意度的影响因素。结果表明,ICT对居民高铁前出行阶段满意度有一定促进作用,但不同的ICT使用行为对居民高铁前出行阶段满意度的促进作用不同。其中在使用ICT进行出行信息查询中,查询出行路线对居民高铁前出行阶段满意度正向影响最大,其次是使用ICT确定出发时间,使用ICT选择交通方式的正向影响最弱;在使用ICT参与出行活动中,参与出行准备活动对高铁前出行阶段满意度呈现正向显著影响。控制变量中,私家车出行与地铁出行相比对高铁前出行阶段满意度有正向显著性影响,前出行阶段的耗费时间对居民满意度呈现负向影响,出行特征和社会经济属性特征对居民高铁前出行阶段满意度影响不大。最后,本文基于研究结果,从"以人为本"的角度为智慧交通建设提出建议。
The rapid development of high-speed rail is convenient for residents to travel across cities,which has caused scholars to pay attention to the satisfaction of high-speed rail travel. However, the current research has less analyzed the satisfaction of high-speed rail travel from the perspective of travel chain.At the same time, the popularity of information and communication technology has promoted the wisdom of residents, but its research on the impact of residents' travel satisfaction is rarely involved. This paper uses the questionnaire survey data to take Nanjing as an example, and uses the ordered logistic regression to explore the influencing factors of residents' high-speed rail travel stage satisfaction. The results show that ICT can promote the satisfaction of residents before the high-speed rail travel stage, but different ICT use behaviors have different effects on the satisfaction of residents before the high-speed rail travel stage.Among the travel information queries using ICT, the query travel route has the greatest positive impact on the satisfaction of residents before the high-speed rail travel, followed by the use of IGT to determine the departure time, and the use of ICT to select the transport mode has the weakest positive impact. In the travel activities, participation in travel preparation activities has a positive impact on the satisfaction of the highspeed rail travel stage. Among the control variables, the private car travel has a positive and significant impact on the satisfaction of the high-speed rail travel stage compared with the subway trip. The time spent in the previous travel stage has a negative impact on the residents' satisfaction, and the travel characteristics and socio-economic attributes are characteristic to the residents. The satisfaction of the high-speed rail travel stage has little effect. Finally, based on the research results, this paper proposes wisdom transportation construction from the perspective of "people-oriented"
The rapid development of high-speed rail is convenient for residents to travel across cities,which has caused scholars to pay attention to the satisfaction of high-speed rail travel. However, the current research has less analyzed the satisfaction of high-speed rail travel from the perspective of travel chain.At the same time, the popularity of information and communication technology has promoted the wisdom of residents, but its research on the impact of residents' travel satisfaction is rarely involved. This paper uses the questionnaire survey data to take Nanjing as an example, and uses the ordered logistic regression to explore the influencing factors of residents' high-speed rail travel stage satisfaction. The results show that ICT can promote the satisfaction of residents before the high-speed rail travel stage, but different ICT use behaviors have different effects on the satisfaction of residents before the high-speed rail travel stage.Among the travel information queries using ICT, the query travel route has the greatest positive impact on the satisfaction of residents before the high-speed rail travel, followed by the use of IGT to determine the departure time, and the use of ICT to select the transport mode has the weakest positive impact. In the travel activities, participation in travel preparation activities has a positive impact on the satisfaction of the highspeed rail travel stage. Among the control variables, the private car travel has a positive and significant impact on the satisfaction of the high-speed rail travel stage compared with the subway trip. The time spent in the previous travel stage has a negative impact on the residents' satisfaction, and the travel characteristics and socio-economic attributes are characteristic to the residents. The satisfaction of the high-speed rail travel stage has little effect. Finally, based on the research results, this paper proposes wisdom transportation construction from the perspective of "people-oriented"
引文
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(1)本文所研究高铁前出行阶段指居民从城市内部出发到达高铁站进入候车厅前的过程。
[2]Chou J S,Kim C,Kuo Y C,et al.Deploying effective service strategy in the operations stage of high-speed rail[J].Transportation Research Part E Logistics&Transportation Review,2011,47(4):507-519.
[3]Chou J S,Yeh C P.Influential constructs,mediating effects,and moderating effects on operations performance of high speed rail from passenger perspective[J].Transport Policy,2013,30(4):207-219.
[4]Chou P F,Lu C S,Chang Y H.Effects of service quality and customer satisfaction on customer loyalty in high-speed rail services in Taiwan[J].Transportmetrica A Transport Science,2014,10(10):917-945.
[5]王缉宪,林辰辉.高速铁路对城市空间演变的影响:基于中国特征的分析思路[J].国际城市规划,2011,26(1):16-23.
[6]贺剑锋.关于中国高速铁路可达性的研究:以长三角为例[J].国际城市规划,2011,26(6):55-62.
[7]Semler C,Hale C.Rail station access:An assessment of options[A]//ATRF2010(Australasian Transport Research Forum).Australasian Transport Research Forum[C].2010:193-199:
[8]杨波.基于Arena仿真的高铁客运站服务水平优化研究[D].北京:北京交通大学,2016.
[9]Givoni M,Rietveld P.The access journey to the railway station and its role in passengers'satisfaction with rail travel[J].Transport Policy,2007,14(5):357-365.
[10]Keijer P R.How do people get to the railway station?The Dutch experience[J].Transportation Planning&Technology,2000,23(3):215-235.
[11]Green C,Hall P.Better rail stations[J].Planning Theory and Practice,2009,6(1):71-97.
[12]Brons M,Givoni M,Rietveld P.Access to railway stations and its potential in increasing rail use[J].Transportation Research Part A Policy&Practice,2009,43(2):136-149.
[13]矫丽丽,徐永能,于世军.城市轨道交通乘客满意度测评模型[J].重庆交通大学学报(自然科学版),2012,31(s1):638-640.
[14]Friman M,Fellesson M.Service supply and customer satisfaction in public transportation:The quality paradox[J].Journal of Public Transportation,2009,12(4):57-69.
[15]Bergstad C J,Gamble A,Garling T,et al.Subjective well-being related to satisfaction with daily travel[J].Transportation,2011,38(1):1-15.
[16]Cao J.The association between light rail transit and satisfactions with travel and life:Evidence from Twin Cities[J].Transportation,2013,40(5):921-933.
[17]Celik E,Aydin N,Gumus A T.A multiattribute customer satisfaction evaluation approach for rail transit etwork:A real case study for Istanbul,Turkey[J].Transport Policy,2014,36(36):283-293.
[18]Marinov M,Agajere 0 D,Bigotte M,et al.Customer satisfaction factors for light rail:What can we learn from a successful case?[J].Transport Problems,2014,9(SE):45-59.
[19]Friman M,Fellesson M.Service supply and customer satisfaction in public transportation:The quality paradox[J].Journal of Public Transportation,2009,12(4):57-69.
[20]Friman M,Fujii S,Ettema D,et al.Psychometric analysis of the satisfactionwith travel scale[J].Transportation Research Part A Policy&Practice,2013,48(2):132-145.
[21]Ettema D,Garling T,Eriksson L,et al.Satisfaction with travel and subjective well-being:Development and test of a measurement tool[J].Transportation Research Part F Traffic Psychology&Behaviour,2011,14(3):167-175.
[22]01sson L E,Garling T,Ettema D,et al.Happiness and satisfaction with work commute[J].Social Indicators Research,2013,111(1):255-263.
[23]Eboli L,Mazzulla G.Service quality attributes affecting customer satisfaction for bus transit[J].Journal of Public Transportation,2007,10(3):21-34.
[24]Nathanail E.Measuring the quality of service for passengers on the hellenic railways[J].Transportation Research Part A Policy&Practice,2008,42(1):48-66.
[25]Friman M,Garling T.Frequency of negative critical incidents and satisfaction with public transport services I[J].Journal of Retailing&Consumer Services,2001,8(2):95-104.
[26]Mokhtarian P L,Salomon I.How derived is the demand for travel?Some conceptual and measurement considerations[J].Transportation Research Part A,2001,35(8):695-719.
[27]Ettema D,Friman M,Garling T,et al.How in-vehicle activities affect work commuters,satisfaction with public transport[J].Journal of Transport Geography,2012,24(24):215-222.
[28]Cao J,Ettema D.Satisfaction with travel and residential self-selection:How do preferences moderate the impact of the Hiawatha light rail transit line?[J].Journal of Transport&Land Use,2014,7(3):93-108.
[29]欧阳陈海,吴海燕,张宇.北京公共交通通勤出行者满意度研究[J].道路交通与安全,2007(5):37-43.
[30]郑世锋.城市公交乘客出行等车满意度影响因素的实证研究[D].重庆:西南交通大学,2012.
[31]赵琳娜,王炜,季彦婕,等.乘客差异化需求对公交出行满意度的影响[J].城市交通,2014(4):65-71.
[32]钱佳,汪德根,牛玉.城市居民使用市内公共自行车的满意度影响因素分析:以苏州市为例[J].地理研究,2014,33(2):358-371.
[33]孙雪.基于PLS的城市轨道交通乘客满意度研究[D].北京:北京交通大学,2013.
[34]季彦婕,周洋,高良鹏,等.基于结构方程模型的乘客出行满意度评价[J].交通运输工程与信息学报,2016(3):7-12.
[35]史春云,孙勇,张宏磊,等.基于结构方程模型的自驾游客满意度研究[J].地理研究,2014,33(4):751-761.
[36]徐永能,李旭宏,朱彦东,等.城市居民出行方式选择的满意准则模型[J].交通与计算机,2005,23(4):54-57.
[37]高晓路,季珏,张文忠.北京市交通出行环境的空间评价[J].地理科学,2009,29(6):817-824.
[38]周健,崔胜辉,刘勇,等.城市公共交通满意度分析:以厦门岛为例[J].城市发展研究,2011,18(1):74-80.
[39]孟斌,湛东升,郝丽荣.基于社会属性的北京市居民通勤满意度空间差异分析[J].地理科学,2013,33(4):410-417.
[40]段婷,任利剑,运迎霞.绿道与轨道交通接驳的优化策略:以广州近郊地铁站点的接驳为例[J].现代城市研究,2017(9):92-98.
[41]尤雨婷.出行感知下地铁接驳设施空间落影与服务提升[A]//2017中国城市规划年会[C].2017.
[42]邓涵.基于时空感知的地铁换乘衔接系统服务水平评价方法研究[D].北京:北京交通大学,2015.
[43]周强.地铁接驳的公共自行车很用特征与主观幸福感研究[D].苏州:苏州大学,2015.
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(1)本文所研究高铁前出行阶段指居民从城市内部出发到达高铁站进入候车厅前的过程。