LPP视角下网络社区用户口碑信息传播行为研究
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摘要
文章借鉴合法的边缘性参与理论,构建网络社区用户口碑信息传播行为模型,并以此为基础展开大规模调查研究,揭示现阶段社区用户口碑信息传播行为特征。结果显示:接收、再传播和发布是目前普及度较高的三种口碑信息传播活动,价值性水平中等;个体社区用户的传播行为可分为接受型、扩散型和创造型三个层次,现以扩散型为主,侧重于对于单条口碑信息传播效应的贡献。
Based on the theory of Legitimate Peripheral Participation,this paper constructs the model of the behavior of user word-of-mouth information diffusion in the web community. Then the authors launch a large-scale investigation to reveal the its characteristics in the present stage. The results that receive, spread and release are popular three kinds of word-of-mouth information diffusion activities;user's behavior can be divided into three levels,that are accept type, diffusion type and creative type, and now the diffusion type is the most popular one, which contribute to the effects of a single word-of-mouth information diffusion.
Based on the theory of Legitimate Peripheral Participation,this paper constructs the model of the behavior of user word-of-mouth information diffusion in the web community. Then the authors launch a large-scale investigation to reveal the its characteristics in the present stage. The results that receive, spread and release are popular three kinds of word-of-mouth information diffusion activities;user's behavior can be divided into three levels,that are accept type, diffusion type and creative type, and now the diffusion type is the most popular one, which contribute to the effects of a single word-of-mouth information diffusion.
引文
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[3]Fang Y,Neufeld D.Understanding sustained participation in open source software projects[J].Journal of Management Information Systems,2009,25(4):9-50.
[4]David Janssen,Swan Land.Theoretical Foundations of Learning Environments[M].Lawrence Erlbaum Associates.lnc,2000.
[5]Lave J,Wenger E.情景学习:合法的边缘性参与[M].王文静,译.上海:华东师范大学出版社,1991/2004.
[6]王文静.情境认知与学习理论研究评述[J].全球教育展望,2002(1):51-55.
[7]张玥.网络口碑传播效应研究[D].南京:南京大学,2011.
[8]邓卫华,易明,杨斌.基于信任的网络社区口碑信息链式传播机制研究[J].情报资料工作,2014(2):23-28.
[9]阎俊,蒋音波,常亚平.网络口碑动机与口碑行为的关系研究[J].电子商务与信息管理,2011(12):84-91.
[10]陈蓓蕾.基于网络和信任理论的消费者在线口碑传播实证研究[D].杭州:浙江大学,2008.
[11]Anderson L J.Community College ESL Teachers'Perceptions of Their Work:A Phenomenological Case Study[D].Normal:Illinois State University,2008.
[2]黄敏学,等.口碑传播研究综述及其在网络环境下的研究初探[J].管理学报,2010(1):138-146.
[3]Fang Y,Neufeld D.Understanding sustained participation in open source software projects[J].Journal of Management Information Systems,2009,25(4):9-50.
[4]David Janssen,Swan Land.Theoretical Foundations of Learning Environments[M].Lawrence Erlbaum Associates.lnc,2000.
[5]Lave J,Wenger E.情景学习:合法的边缘性参与[M].王文静,译.上海:华东师范大学出版社,1991/2004.
[6]王文静.情境认知与学习理论研究评述[J].全球教育展望,2002(1):51-55.
[7]张玥.网络口碑传播效应研究[D].南京:南京大学,2011.
[8]邓卫华,易明,杨斌.基于信任的网络社区口碑信息链式传播机制研究[J].情报资料工作,2014(2):23-28.
[9]阎俊,蒋音波,常亚平.网络口碑动机与口碑行为的关系研究[J].电子商务与信息管理,2011(12):84-91.
[10]陈蓓蕾.基于网络和信任理论的消费者在线口碑传播实证研究[D].杭州:浙江大学,2008.
[11]Anderson L J.Community College ESL Teachers'Perceptions of Their Work:A Phenomenological Case Study[D].Normal:Illinois State University,2008.