基于社会化媒体数据的学术社区知识共享行为影响因素研究——以经管之家平台为例
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摘要
[目的/意义]通过对知识共享影响因素的分析,学术虚拟社区平台可以有针对性地提升老用户活跃度与留存率,在此基础上进一步吸引新用户。[方法/过程]本文以"经管之家(原人大经济论坛)"为研究平台,使用Python语言抓取该平台下40 000条有效用户数据,构建学术虚拟社区知识共享行为影响因素的研究框架,并采用更为科学合理的分位数回归对研究模型进行验证。[结果/结论]研究结果表明:用户访问量、论坛币、活跃度以及好友数量对知识共享数量有正向的显著影响,而是否邮箱认证、论坛币、活跃度以及好友数量对知识共享质量具有显著的正向影响。学术虚拟社区管理者通过强化这些显著正向因素对社区平台的可持续发展具有重要意义。
[Purpose/Meaning]By the analysis of influencing factors of knowledge sharing behavior,academic virtual community can specifically improve the activity and retention rate of old users and further attract new users.[Method/Process]Based on the research platform of"Jingguanzhijia(formerly known as BBS of NPC economy)",this paper used python language to capture 40000 pieces of valid user data under the platform,constructed a research framework of influencing factors of knowledge sharing behavior in academic virtual community,and used more scientific and reasonable quantile regression to verify the research model.[Result/Conclusion]The research results showed that user visited,BBS currency,activity and number of friends had a significant positive impact on the number of knowledge sharing,while whether email authentication,BBS currency,activity and number of friends had a significant positive impact on the quality of knowledge sharing.It is significant for academic virtual community managers to strengthen that sustainable development of community platform by strengthening these significant positive factors.
[Purpose/Meaning]By the analysis of influencing factors of knowledge sharing behavior,academic virtual community can specifically improve the activity and retention rate of old users and further attract new users.[Method/Process]Based on the research platform of"Jingguanzhijia(formerly known as BBS of NPC economy)",this paper used python language to capture 40000 pieces of valid user data under the platform,constructed a research framework of influencing factors of knowledge sharing behavior in academic virtual community,and used more scientific and reasonable quantile regression to verify the research model.[Result/Conclusion]The research results showed that user visited,BBS currency,activity and number of friends had a significant positive impact on the number of knowledge sharing,while whether email authentication,BBS currency,activity and number of friends had a significant positive impact on the quality of knowledge sharing.It is significant for academic virtual community managers to strengthen that sustainable development of community platform by strengthening these significant positive factors.
引文
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[16]Wang G,Gill K,Mohanlal M,et al.Wisdom in the Social Crowd:An Analysis of Quora[C]//International World Wide Web Conference,2013.
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[20]Ghoshal T S.Social Capital and Value Creation:The Role of Intrafirm Networks[J].The Academy of Management Journal,1998,41(4):464-476.
[21]郭博,赵隽瑞,孙宇.社会化问答社区用户行为统计特性及其动力学分析:以知乎网为例[J].数据分析与知识发现,2018,2(4):48-58.
[22]陈强.高级计量经济学及Stata应用(第2版)[M].北京:高等教育出版社,2014.
[2]陈明红.学术虚拟社区用户持续知识共享的意愿研究[J].情报资料工作,2015,36(1):41-47.
[3]袁毅,杨莉.问答社区用户生成资源行为及影响因素分析——以百度知道为例[J].图书情报工作,2017,61(22):20-26.
[4]徐美凤.不同学科学术社区知识共享行为影响因素对比分析[J].情报杂志,2011,30(11):134-139.
[5]陈明红,漆贤军.社会资本视角下的学术虚拟社区知识共享研究[J].情报理论与实践,2014,37(9):101-105.
[6]陈明红,刘莹,漆贤军.学术虚拟社区持续知识共享意愿研究——启发式-系统式模型的视角[J].图书馆论坛,2015,35(11):83-91.
[7]沈惠敏,娄策群.虚拟学术社区知识共享中的共生互利框架分析[J].情报科学,2017,(7):16-19.
[8]Coleman J S.Social Capital in the Creation of Human Capital.The American[J].American Journal of Sociology,1988,94:95-120.
[9]Nahapiet J,Ghoshal S.Social Capital,Intellectual Capital,and the Organizational Advantage[J].The Academy of Management Review,1998,23(2):242-266.
[10]Chiu C M,Hsu M H,Wang E T G.Understanding Knowledge Sharing in Virtual Communities:An Integration of Social Capital and Social Cognitive Theories[J].Decision Support Systems,2006,42(3):1872-1888.
[11]Lu Y,Yang D.Information Exchange in Virtual Communities Under Extreme Disaster Conditions[J].Decision Support Systems,2011,50(2):529-538.
[12]包凤耐,曹小龙.基于社会资本视角的虚拟社区知识共享研究[J].统计与决策,2014,(19):53-56.
[13]赵大丽,孙道银,张铁山.社会资本对微信朋友圈用户知识共享意愿的影响研究[J].情报理论与实践,2016,39(3):102-107.
[14]王伟,冀宇强,王洪伟,等.中文问答社区答案质量的评价研究:以知乎为例[J].图书情报工作,2017,61(22):36-44.
[15]刘琦,杜荣.基于参与动机的网络社区知识共享质量、创新及满意度关系研究[J].情报理论与实践,2013,36(3):56-61.
[16]Wang G,Gill K,Mohanlal M,et al.Wisdom in the Social Crowd:An Analysis of Quora[C]//International World Wide Web Conference,2013.
[17]Blau P M.Exchange and Power in Social Life[M].New York:Wiley,1964.
[18]Wu J,Ma P,Xie K L,et al.In Sharing Economy We Trust:The Effects of Host Attributes on Short-term rental Purchases[J].International Journal of Contemporary Hospitality Management,2017.
[19]Hung K H,Stella Yiyan L I.The Influence of eWOM on Virtual Consumer Communities:Social Capital,Consumer Learning,and Behavioral Outcomes[J].Journal of Advertising Research,2007,47(4):485-495.
[20]Ghoshal T S.Social Capital and Value Creation:The Role of Intrafirm Networks[J].The Academy of Management Journal,1998,41(4):464-476.
[21]郭博,赵隽瑞,孙宇.社会化问答社区用户行为统计特性及其动力学分析:以知乎网为例[J].数据分析与知识发现,2018,2(4):48-58.
[22]陈强.高级计量经济学及Stata应用(第2版)[M].北京:高等教育出版社,2014.