国外旅游纪念品研究综述与启示
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摘要
旅游纪念品是国外旅游业收入的重要来源,但在中国却是旅游产业链中的薄弱环节。国外有关旅游纪念品的文献主要集中在旅游纪念品内涵、真实性、消费者行为和开发设计等方面。这些研究虽各有重点,但大都围绕纪念品所承载的地方文化和对旅游者的情感意义这一线索展开。国内学者应借鉴国外的研究经验,扩展研究视角,在旅游纪念品所承载的情感意义及真实性等领域开展研究。同时,应明确旅游学科在旅游纪念品研究中的主体地位,这样才能有利于旅游纪念品未来的研究与实践。
Tourist souvenir,an important income of foreign tourism industry,is a weak link in China's tourism industry. The foreign literature on tourist souvenirs focuses on the connotation,authenticity,consumer behavior and development and design. Although these studies have its own emphasis,they mostly have a common clue that it revolves around local culture and emotional significance embodied by the souvenirs. Chinese scholars should draw lessons from foreign research experience,expand research perspective,and carry out research in the fields like emotion and meaning embodied by souvenir,authenticity and so on. Meanwhile,tourism discipline should clearly define the dominant position in the tourist souvenir study,which will be beneficial to the future research and practice.
Tourist souvenir,an important income of foreign tourism industry,is a weak link in China's tourism industry. The foreign literature on tourist souvenirs focuses on the connotation,authenticity,consumer behavior and development and design. Although these studies have its own emphasis,they mostly have a common clue that it revolves around local culture and emotional significance embodied by the souvenirs. Chinese scholars should draw lessons from foreign research experience,expand research perspective,and carry out research in the fields like emotion and meaning embodied by souvenir,authenticity and so on. Meanwhile,tourism discipline should clearly define the dominant position in the tourist souvenir study,which will be beneficial to the future research and practice.
引文
[1]中国旅游协会.充分发挥政府作用努力开发旅游商品[EB/OL].(2009-12-15)[2014-06-18〗.http://www.chinata.com.cn/news/8953
[2]首都旅游协调与区域合作处.2013年北京旅游业概况[EB/OL].(2004-02-12)[2014-06-18].http://www.bjta.gov.cn/xxgk/tjxx/lstjxx/2013/367044.htm
[3]白洋,李晓东,刘天虎,等.新疆旅游纪念品市场调查研究[J].特区经济,2013(2):103-105.
[4]Gordon B.The souvenir:messenger of the extraordinary[J].Journal of Popular Culture,1986,20(3):135-146.
[5]Cohen E.The heterogenization of a tourist art[J].Annals of Tourism Research,1993,20(1):138-163.
[6]Healy R G.“Tourist merchandise”as a means of generating local benefits for ecotourism[J].Journal of Sustainable Tourism,1994,2(3):37-151.
[7]Swanson K,Timothy D J.Souvenirs Icons of meaning,commercialization and commoditization[J].Tourism Management.2012,33(3):489-499.
[8]Mac Cannell D.The tourist:A new theory of the leisure class[M].Berkeley:University of California Press,1999.
[9]Cave J,Ryan C,Panakera C.Cultural tourism product:Pacific Island migrant perspectives in New Zealand[J].Journal of Travel Research,2007,45(4):435-443.
[10]Cohen E.Authenticity and commoditization in tourism[J].Annals of Tourism Research,1988,15(3):371-386.
[11]Horner A E.Personally negotiated authenticities in Cameroonian tourist arts[C].San Francisco:Paper presented at the meeting of American Anthropological Association,1992.
[12]Xie P F,Wu T C,Hsieh H W.Tourists'perception of authenticity in indigenous souvenirs in Taiwan[J].Journal of Travel&Tourism Marketing,2012,29(5):485-500.
[13]Muchazondida M.African and western tourists:object authenticity quest?[J].Annals of Tourism Research,2013(41):195-214.
[14]Mary A L,Luella F A,Pamela J B.What makes a craft souvenir authentic?[J].Annals of Tourism Research,1993,20(1):197-215.
[15]Asplet M,Cooper M.Cultural designs in New Zealand souvenir clothing:the question of authenticity[J].Tourism Management,2000,21(3):307-312.
[16]Hashimoto A,Telfer J D.Geographical representations embedded within souvenirs in Niagara:The case of geographically displaced authenticity[J].Tourism Geographies,2007,9(2):191-217.
[17]Lacher R G,The economic impact of souvenir sales in peripheral:a case study form northern Thailand[J].Annals of tourism research,2011,12(3):l76-183.
[18]Roseman S R,Fife W.Souvenirs and cultural politics in Santiago de Compostela[J].International Journal of Iberian Studies,2008,21(2):109-130.
[19]Love L,Sheldon S P.Souvenirs:messengers of meaning[J].Advances in Consumer Research,1998,25(11):170-175.
[20]Smith R K,Olson L S.Tourist shopping activities and development of travel sophistication[J].Visions in Leisure and Business,2001,20(1):23-33.
[21]Lasusa D M.Eiffel Tower key chains and other pieces of reality:the philosophy of souvenirs[J].Philosophical Forum,2007,38(3):271-287.
[22]Graburn N H H.Material symbols in Japanese domestic tourism[M]//D Ingersoll,G Bronistky.Mirrors and metaphor:Material and social constructions of reality.Lanham:University Press of America,1987:15-27.
[23]Peters K.Negotiating the‘place’and‘placement’of banal tourist souvenirs in the home[J].Tourism Geographies,2011,13(2):234-256.
[24]Kaell H.Of gifts and grandchildren:American holy land souvenirs[J].Journal of Material Culture,2012,17(2):133-151.
[25]Cameron E.Exhibit and point of sale:negotiating commerce and culture at the Vancouver Art Gallery[J].Social&Cultural Geography,2007,8(4):551-573.
[26]Collins-Kreiner N,Zins Y.Tourists and souvenirs:changes through time,space and meaning[J].Journal of Heritage Tourism,20116(1):17-27.
[27]Wiseman R L,Hammer M R,Nishida H.Predictors of intercultural communication competence[J].International Journal of Intercultural Relations,1989,13(3):349-370.
[28]Hobson J S P,Christensen M.Cultural and structural issues affecting Japanese tourist shopping behaviour[J].Asia Pacific Journal of Tourism Research,2001,6(1):37-45.
[29]Hong Yu,Littrell M A.Product and process orientations to tourism shopping[J].Journal of Travel Research,2003,42(2):140-150.
[30]Swanson K,Horridge E P.A structural model for souvenir consumption,travel activities,and tourist demographics[J].Journal of Travel Research,2006,42(4):372-380.
[31]Abendroth L J.The souvenir purchase decision:effects of online availability[J].International Journal of Culture,Tourism and Hospitality Research,2011,5(2):173-183.
[32]Wilkins H.Souvenirs:what and why we buy[J].Journal of Travel Research,2010,50(3):239-247.
[33]Popelka C A,Fanslow A M,Littrell M A.Profiles of success:Mexican textile handcraft entrepreneurs and their businesses[J].Home Economics Research Journal,1992,20(4):235-253.
[34]Kean R C,Niemeyer S,Miller N J.Competitive strategies in the craft product retailing industry[J].Journal of Small Business Management,1996,34(1):13-23.
[35]Wang Z H,Ryan C.New Zealand retailers’perceptions of some touristsnegotiation styles for souvenir purchases[J].Tourism,Culture and Communication,1998(1):139-152.
[36]Swanson K.Tourists’and retailers’perceptions of souvenirs[J].Journal of Vacation Marketing,2004,10(4):363-377.
[37]Johnston A M.Is the sacred for sale?Tourism and indigenous peoples[M].London:Earthscan,2006.
[38]Gutentag D.The legal protection of indigenous souvenir products[J].Tourism Recreation Research,2009,24(1):23-34.
[39]Perng S,Chow C,Liao W.Analysis of shopping preference and satisfaction with airport retailing products[J].Journal of Air Transport Management,2010(16):279-283.
[40]Connelly-Kirch D.Economic and social correlates of handicraft selling in Tonga[J].Annals of Tourism Research,1982,9(3):383-402.
[41]Berno T,Jones T.Power,women,and tourism development in the South Pacific[M]//Y Apostolopoulos,S Sonmez,D J Timothy.Women asproducers and consumers of tourism in developing regions.West-port:Greenwood Publishing Group,2001:93-109.
[42]Cone C A.Crafting selves:the lives of two Mayan women[J].Annals of Tourism Research,1995,22(2):314-327.
[43]Creighton M R.Japanese craft tourism:liberating the crane wife[J].Annals of Tourism Research,1995,22(2):463-478.
[44]Swain M B.Women producers of ethnic arts[J].Annals of Tourism Research,1993(20):32-51.
[45]Wiltshier P.Religion and tourism:crossroads,destinations and encounters[J].International Journal of Tourism research,2012,1(7):97-98.
[46]Magablih K.Local community perception for the role of tourist guides in tourism development[J].International Journal of Hospitality Management,2008,76(8):279-284.
[47]Hu B,Yu H.Segmentation by craft Selection criteria and shopping involvement[J].Tourism Management,2007,28(4):1079-1092.
[48]Henderson L C.Shopping,tourism and retailing in Singapore[J].International Journal of Hospitality Management,2010,33(1):512-517.
[49]Zulaikha E,Brereton M.Innovation strategies for developing the traditional souvenir craft[J].International Journal of Tourism research,2011,27(2):229-236.
[2]首都旅游协调与区域合作处.2013年北京旅游业概况[EB/OL].(2004-02-12)[2014-06-18].http://www.bjta.gov.cn/xxgk/tjxx/lstjxx/2013/367044.htm
[3]白洋,李晓东,刘天虎,等.新疆旅游纪念品市场调查研究[J].特区经济,2013(2):103-105.
[4]Gordon B.The souvenir:messenger of the extraordinary[J].Journal of Popular Culture,1986,20(3):135-146.
[5]Cohen E.The heterogenization of a tourist art[J].Annals of Tourism Research,1993,20(1):138-163.
[6]Healy R G.“Tourist merchandise”as a means of generating local benefits for ecotourism[J].Journal of Sustainable Tourism,1994,2(3):37-151.
[7]Swanson K,Timothy D J.Souvenirs Icons of meaning,commercialization and commoditization[J].Tourism Management.2012,33(3):489-499.
[8]Mac Cannell D.The tourist:A new theory of the leisure class[M].Berkeley:University of California Press,1999.
[9]Cave J,Ryan C,Panakera C.Cultural tourism product:Pacific Island migrant perspectives in New Zealand[J].Journal of Travel Research,2007,45(4):435-443.
[10]Cohen E.Authenticity and commoditization in tourism[J].Annals of Tourism Research,1988,15(3):371-386.
[11]Horner A E.Personally negotiated authenticities in Cameroonian tourist arts[C].San Francisco:Paper presented at the meeting of American Anthropological Association,1992.
[12]Xie P F,Wu T C,Hsieh H W.Tourists'perception of authenticity in indigenous souvenirs in Taiwan[J].Journal of Travel&Tourism Marketing,2012,29(5):485-500.
[13]Muchazondida M.African and western tourists:object authenticity quest?[J].Annals of Tourism Research,2013(41):195-214.
[14]Mary A L,Luella F A,Pamela J B.What makes a craft souvenir authentic?[J].Annals of Tourism Research,1993,20(1):197-215.
[15]Asplet M,Cooper M.Cultural designs in New Zealand souvenir clothing:the question of authenticity[J].Tourism Management,2000,21(3):307-312.
[16]Hashimoto A,Telfer J D.Geographical representations embedded within souvenirs in Niagara:The case of geographically displaced authenticity[J].Tourism Geographies,2007,9(2):191-217.
[17]Lacher R G,The economic impact of souvenir sales in peripheral:a case study form northern Thailand[J].Annals of tourism research,2011,12(3):l76-183.
[18]Roseman S R,Fife W.Souvenirs and cultural politics in Santiago de Compostela[J].International Journal of Iberian Studies,2008,21(2):109-130.
[19]Love L,Sheldon S P.Souvenirs:messengers of meaning[J].Advances in Consumer Research,1998,25(11):170-175.
[20]Smith R K,Olson L S.Tourist shopping activities and development of travel sophistication[J].Visions in Leisure and Business,2001,20(1):23-33.
[21]Lasusa D M.Eiffel Tower key chains and other pieces of reality:the philosophy of souvenirs[J].Philosophical Forum,2007,38(3):271-287.
[22]Graburn N H H.Material symbols in Japanese domestic tourism[M]//D Ingersoll,G Bronistky.Mirrors and metaphor:Material and social constructions of reality.Lanham:University Press of America,1987:15-27.
[23]Peters K.Negotiating the‘place’and‘placement’of banal tourist souvenirs in the home[J].Tourism Geographies,2011,13(2):234-256.
[24]Kaell H.Of gifts and grandchildren:American holy land souvenirs[J].Journal of Material Culture,2012,17(2):133-151.
[25]Cameron E.Exhibit and point of sale:negotiating commerce and culture at the Vancouver Art Gallery[J].Social&Cultural Geography,2007,8(4):551-573.
[26]Collins-Kreiner N,Zins Y.Tourists and souvenirs:changes through time,space and meaning[J].Journal of Heritage Tourism,20116(1):17-27.
[27]Wiseman R L,Hammer M R,Nishida H.Predictors of intercultural communication competence[J].International Journal of Intercultural Relations,1989,13(3):349-370.
[28]Hobson J S P,Christensen M.Cultural and structural issues affecting Japanese tourist shopping behaviour[J].Asia Pacific Journal of Tourism Research,2001,6(1):37-45.
[29]Hong Yu,Littrell M A.Product and process orientations to tourism shopping[J].Journal of Travel Research,2003,42(2):140-150.
[30]Swanson K,Horridge E P.A structural model for souvenir consumption,travel activities,and tourist demographics[J].Journal of Travel Research,2006,42(4):372-380.
[31]Abendroth L J.The souvenir purchase decision:effects of online availability[J].International Journal of Culture,Tourism and Hospitality Research,2011,5(2):173-183.
[32]Wilkins H.Souvenirs:what and why we buy[J].Journal of Travel Research,2010,50(3):239-247.
[33]Popelka C A,Fanslow A M,Littrell M A.Profiles of success:Mexican textile handcraft entrepreneurs and their businesses[J].Home Economics Research Journal,1992,20(4):235-253.
[34]Kean R C,Niemeyer S,Miller N J.Competitive strategies in the craft product retailing industry[J].Journal of Small Business Management,1996,34(1):13-23.
[35]Wang Z H,Ryan C.New Zealand retailers’perceptions of some touristsnegotiation styles for souvenir purchases[J].Tourism,Culture and Communication,1998(1):139-152.
[36]Swanson K.Tourists’and retailers’perceptions of souvenirs[J].Journal of Vacation Marketing,2004,10(4):363-377.
[37]Johnston A M.Is the sacred for sale?Tourism and indigenous peoples[M].London:Earthscan,2006.
[38]Gutentag D.The legal protection of indigenous souvenir products[J].Tourism Recreation Research,2009,24(1):23-34.
[39]Perng S,Chow C,Liao W.Analysis of shopping preference and satisfaction with airport retailing products[J].Journal of Air Transport Management,2010(16):279-283.
[40]Connelly-Kirch D.Economic and social correlates of handicraft selling in Tonga[J].Annals of Tourism Research,1982,9(3):383-402.
[41]Berno T,Jones T.Power,women,and tourism development in the South Pacific[M]//Y Apostolopoulos,S Sonmez,D J Timothy.Women asproducers and consumers of tourism in developing regions.West-port:Greenwood Publishing Group,2001:93-109.
[42]Cone C A.Crafting selves:the lives of two Mayan women[J].Annals of Tourism Research,1995,22(2):314-327.
[43]Creighton M R.Japanese craft tourism:liberating the crane wife[J].Annals of Tourism Research,1995,22(2):463-478.
[44]Swain M B.Women producers of ethnic arts[J].Annals of Tourism Research,1993(20):32-51.
[45]Wiltshier P.Religion and tourism:crossroads,destinations and encounters[J].International Journal of Tourism research,2012,1(7):97-98.
[46]Magablih K.Local community perception for the role of tourist guides in tourism development[J].International Journal of Hospitality Management,2008,76(8):279-284.
[47]Hu B,Yu H.Segmentation by craft Selection criteria and shopping involvement[J].Tourism Management,2007,28(4):1079-1092.
[48]Henderson L C.Shopping,tourism and retailing in Singapore[J].International Journal of Hospitality Management,2010,33(1):512-517.
[49]Zulaikha E,Brereton M.Innovation strategies for developing the traditional souvenir craft[J].International Journal of Tourism research,2011,27(2):229-236.