“一带一路”战略背景下的沿边城市旅游商品开发研究——以黑龙江省牡丹江市为例
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摘要
"一带一路"发展战略的实施为沿边城市的旅游业发展带来了前所未有的机遇。良好的区位优势和"贸旅牵动"发展战略的指导使得牡丹江市具有良好的旅游购物业发展基础。通过对牡丹江市历史分化、旅游资源和客源市场的全面调研与分析,在遵循现代旅游购物业发展规律的基础上,提出牡丹江市旅游商品深度开发的原则、开发方向、产品主题及保障机制,从而促进旅游商品市场的繁荣和旅游商品服务质量的提升。
The implementation of the development strategy of"The Belt and The Road"has brought hitherto unknown opportunities for the border city tourism. Good location advantages and the guidance of the development strategy of"trade and travel"make Mudanjiang city has a good foundation for the development of tourism shopping. Based on the comprehensive investigation and analysis of the historical differentiation,tourist resources and tourist market in Mudanjiang and followed the law of the development of modern tourism shopping,This paper puts forward the principle,the development direction,the product theme and the safeguard mechanism of the further development of Mudanjiang's tourism commodities,so as to promote the prosperity of the tourism commodity market and the improvement of the quality of tourism commodities.
The implementation of the development strategy of"The Belt and The Road"has brought hitherto unknown opportunities for the border city tourism. Good location advantages and the guidance of the development strategy of"trade and travel"make Mudanjiang city has a good foundation for the development of tourism shopping. Based on the comprehensive investigation and analysis of the historical differentiation,tourist resources and tourist market in Mudanjiang and followed the law of the development of modern tourism shopping,This paper puts forward the principle,the development direction,the product theme and the safeguard mechanism of the further development of Mudanjiang's tourism commodities,so as to promote the prosperity of the tourism commodity market and the improvement of the quality of tourism commodities.
引文
[1]李升波.抓住“一带一路”发展机遇推动牡丹江市旅游产业发展[J].黑龙江金融,2015,(10):22-23.
[2]闻虹,李俊,李阳.国外旅游纪念品研究综述与启示[J].旅游研究.2016,(8):28-34.
[3]马进甫.国内旅游购物研究综述[J].北京第二外国语学院学报(旅游版)2006,(9):9-14.
[4]陈昕.国内旅游商品研究综述[J].旅游研究,2013,(5):19-23.
[5]陈玲玲.泛旅游时代的旅游购物开发[N].中国旅游报,2013-03-15.
[6]2016年12月牡丹江市国民经济主要指标[EB/OL].http://www.mudanjiang.gov.cn/,2017-02-04.
[7]石美玉.旅游购物研究[M].北京:中国旅游出版社,2006:206-213.
[8]张欣阳.牡丹江市旅游市场营销现状及发展策略[J].中国商贸,2011,(36):162-163.
[9]李宏图,等.“贸旅牵动”战略中牡丹江市旅游经济发展研究[J].北方经贸,2013,(4):142,146.
[10]高力群,杨波,刘小龙.对河北地域文化符号在旅游商品转化方式上的思考[J].包装工程,2010,(8):95-97.
[11]闫静,李树民.丝绸之路经济带旅游合作的潜力、挑战与实现路径[J].西安财经学院学报,2015,(4):94-98.
[2]闻虹,李俊,李阳.国外旅游纪念品研究综述与启示[J].旅游研究.2016,(8):28-34.
[3]马进甫.国内旅游购物研究综述[J].北京第二外国语学院学报(旅游版)2006,(9):9-14.
[4]陈昕.国内旅游商品研究综述[J].旅游研究,2013,(5):19-23.
[5]陈玲玲.泛旅游时代的旅游购物开发[N].中国旅游报,2013-03-15.
[6]2016年12月牡丹江市国民经济主要指标[EB/OL].http://www.mudanjiang.gov.cn/,2017-02-04.
[7]石美玉.旅游购物研究[M].北京:中国旅游出版社,2006:206-213.
[8]张欣阳.牡丹江市旅游市场营销现状及发展策略[J].中国商贸,2011,(36):162-163.
[9]李宏图,等.“贸旅牵动”战略中牡丹江市旅游经济发展研究[J].北方经贸,2013,(4):142,146.
[10]高力群,杨波,刘小龙.对河北地域文化符号在旅游商品转化方式上的思考[J].包装工程,2010,(8):95-97.
[11]闫静,李树民.丝绸之路经济带旅游合作的潜力、挑战与实现路径[J].西安财经学院学报,2015,(4):94-98.