我国特色珠宝玉石旅游商品市场开发现状及存在问题探讨
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摘要
旅游业是国民经济重要组成部分,在我国生产总值中的比重不断加大,其中,旅游商品是旅游业重要组成部分之一。珠宝玉石旅游商品是旅游商品中包含多种商品属性的特殊品类,也是我国部分旅游目的地最重要的旅游商品组成之一。本文定义了特色珠宝玉石旅游商品的概念,通过对典型旅游目的地珠宝玉石旅游商品市场发展现状的调研考察,综合分析了我国特色旅游珠宝玉石旅游商品市场发展现状及存在问题。结果显示,我国特色珠宝玉石旅游商品的品类丰富,购物环境获得了很大的提升,产品高中低档覆盖全面,部分市场开始向集聚化方向发展,质量保障体系逐步建立,产业成为部分地方经济重要的支柱/特色产业之一。而当前对特色珠宝玉石旅游商品尚缺乏系统研究,研究文献很少。特色珠宝玉石旅游商品市场存在急需解决问题:(1)特色珠宝玉石旅游商品市场发展缺乏明确的科学规划;(2)特色珠宝玉石旅游商品区域个性/特色不明显,与旅游商品纪念意义无法匹配;(3)部分旅游市场,特别是景区旅游市场特色宝玉石旅游商品质量结构失衡,低品质的处理/合成/人造宝玉石比重过大;(4)信息不对称销售模式普遍;(5)缺乏熟识特色宝玉石旅游商品品质的专业人才。
Tourism is an important part of the national economy,and its in gross domesticproduct(GDP)is gradually increasing.Tourism commodity is an important part of tourism industry.The jade and gem for tourism goods is one of special categories of tourism commodity,which contains a variety of commodity attributes,or even the most important part of tourism commodities in some China's tourism destinations.Based on the investigation and comparison of the current situation of the special jade and gem tourism commodity market in the domestic and foreign typical tourism destinations,this paper analyzed the exploitation,market development status and existing problems of the jade and gem tourism commodity in China.The results showed that the exploitation of the jade and gem tourism commodity in China has made important progress.Typical signs are as follows:Category of the jade and gem tourism commodity in market is various covering high,middle to low grade;Some markets begin to develop into the direction of agglomeration,and there is a certain relationship between product development and regional market resources,with more and more obvious features;The quality guarantee system has improved significantly,and the shopping environment also has been greatly improved;Tourism has become one of important pillar/characteristic industry in some local economy.However,the systematic study on the special jade and gem tourism commodity is quite limited.And published research literature is very rare.At the same time,there are several common problems urgently needed to be solved in the market:(1)The development of the jade and gem tourism commodity market lacks clear and scientific planning;(2)The regional personality/feature of the jewelries tourism commodity is not obvious,which can not match the commemorative connotation of tourism commodity;(3)There is structural imbalance of quality of the jade and gem tourism commodity in some tourism markets,especially in the scenic tourism market,such as uneven quality,too large proportion of low-quality treated/synthetic/artificial gems;(4)The sales model with asymmetric information is in general,and illegal phenomenon occurs frequently;(5)There are serious shortages of talents who are familiar with the characteristics of tourism commodity.
Tourism is an important part of the national economy,and its in gross domesticproduct(GDP)is gradually increasing.Tourism commodity is an important part of tourism industry.The jade and gem for tourism goods is one of special categories of tourism commodity,which contains a variety of commodity attributes,or even the most important part of tourism commodities in some China's tourism destinations.Based on the investigation and comparison of the current situation of the special jade and gem tourism commodity market in the domestic and foreign typical tourism destinations,this paper analyzed the exploitation,market development status and existing problems of the jade and gem tourism commodity in China.The results showed that the exploitation of the jade and gem tourism commodity in China has made important progress.Typical signs are as follows:Category of the jade and gem tourism commodity in market is various covering high,middle to low grade;Some markets begin to develop into the direction of agglomeration,and there is a certain relationship between product development and regional market resources,with more and more obvious features;The quality guarantee system has improved significantly,and the shopping environment also has been greatly improved;Tourism has become one of important pillar/characteristic industry in some local economy.However,the systematic study on the special jade and gem tourism commodity is quite limited.And published research literature is very rare.At the same time,there are several common problems urgently needed to be solved in the market:(1)The development of the jade and gem tourism commodity market lacks clear and scientific planning;(2)The regional personality/feature of the jewelries tourism commodity is not obvious,which can not match the commemorative connotation of tourism commodity;(3)There is structural imbalance of quality of the jade and gem tourism commodity in some tourism markets,especially in the scenic tourism market,such as uneven quality,too large proportion of low-quality treated/synthetic/artificial gems;(4)The sales model with asymmetric information is in general,and illegal phenomenon occurs frequently;(5)There are serious shortages of talents who are familiar with the characteristics of tourism commodity.
引文
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[22]吴儒练.国内旅游商品研究述评[J].旅游研究,2012,4(3):90-94.
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[29]张文敏.关于旅游商品的几点思考[J].旅游研究与实践,2000(3):40-43.
[30]陈胜容.旅游商品概念内涵之辨析与定义[J].桂林旅游高等专科学校学报,2006(10):516-519.
[31]张文祥.西南经济区旅游商品开发策略初探[J].社会科学家,1992(3):67-71.
[32]胡善风.试论旅游商品的开发[J].财贸研究,2002(1):33-35.
[33]马耀峰,宋保平,赵振斌.旅游资源开发[M].北京:科学出版社,2004.
[34]刘敦荣,刘英.都市旅游和都市旅游商品开发[J].凉山大学学报,2002(4):99-102.
[35]郭鲁芳,吴儒练.旅游商品:概念·范畴·特征[J].江苏商论,2008(10):94-96.
[36]吕宛青.旅游经济学[M].北京:科学出版社,2009.
[37]资春花,滕霞.对旅游产品、旅游商品和旅游购物品三者关系的思考[J].产业与科技论坛,2008,7(11):74-75.
[38]Zulaikha E,Brereton M.Innovation strategies for developing the traditional souvenir craft[J].International journal of tourism research,2011,27(2):229-236.
[39]Wiltshier P.Religion and tourism:Crossroads,destinations and encounters[J].International journal of tourism research,2012,1(7):97-98.
[40]石美玉.中国旅游购物研究[D].北京:中国社会科学研究院,2003.
[41]秋野.燕莎友谊商城发展旅游购物的成功启示[J].旅游学刊,1993(3):48-49.
[42]刘德谦.试论旅游购物的增长点[J].北京联合大学学报,1993(3):102-105.
[43]余杰.我国旅游商品营销现状及对策研究[J].价格月刊,2014(6):51-53.
[44]田彩云,陈之常,李雪敏,等.区域旅游产业集聚区建设的实证研究,以北京东城区为例[J].资源开发与市场,2016,32(3):374-379.
[45]李宗利.蔡建刚旅游商品产业集群的理论基础、形成因素与动力机制[J].云南社会科学,2013(4):179-182.
[46]李明德,谭良方.对发展北京市旅游商品的思考[J].旅游学刊,1997,12(4):28-30.
[47]赵黎明,辛长爽.旅游商品开发探讨[J].北京第二外国语学院学报,2001(3):36-39.
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