强化科普元素 提升学术期刊微信公众号传播能力
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摘要
学术期刊是学术传播的重要园地,肩负着促进科学传播的使命。伴随着微信的发展,微信科普已成为一种广泛的科普形式,效果日益显著。学术期刊微信公众号融合科普元素可以实现共赢:对于学术期刊来讲,有利于学术期刊内容的传播,扩大影响力;对于微信来讲,可以依托学术期刊的学术优势,提升微信的公信力;对于用户来讲,可提高阅读体验,满足个性化需求。
Academic journals are important academic communication tools, shouldering the important mission of promoting scientific communication.With the development of Wechat, science academic journals integrated with popular science elements in Wechat can achieve a win-win situation: for academic journals, it is conducive to spreading of academic journals, and expanding the influence; for Wechat, this can rely on the academic advantages of the journals to enhance the credibility of Wechat;for users, this can improve the reading experience to meet the personalized needs.
Academic journals are important academic communication tools, shouldering the important mission of promoting scientific communication.With the development of Wechat, science academic journals integrated with popular science elements in Wechat can achieve a win-win situation: for academic journals, it is conducive to spreading of academic journals, and expanding the influence; for Wechat, this can rely on the academic advantages of the journals to enhance the credibility of Wechat;for users, this can improve the reading experience to meet the personalized needs.
引文
[1]张海东,孙继华.学术期刊尝试传播科普内容的思考[J].编辑学报, 2013,25(6):528-530.
[2]游苏宁,石朝云.应重视科技学术期刊的社会责任[J].编辑学报,2008, 20(6):47-474.
[3]张宁,李广宇,余斌,等.论科技学术期刊多元社会功能建设[J].编辑学报,2012, 24(3):214-216.
[4]肖宏,马彪.“互联网+”时代学术期刊的作用及发展前景[J].中国科技期刊研究,2015,26(10):1046-1053.
[5]朱筱立.基于微信公众平台的科普内容传播研究——以上海自然博物馆微信公众号为例[J].传媒观察,2017(7):37-39.
[6]连治华,王维国.浅析重大突发事件初始阶段的气象服务策略[J].阅江学刊,2016,8(5):26-32,144.
[7]王雨璠.论新媒体环境下的学术期刊传播力建设——以微信公众平台为例[J].新闻研究导刊,2016(14):350.
[8]程杰.我国南瓜传入与早期分布考[J].阅江学刊,2018,10(2):114-134.
[9] XUE Ving. ZHAO Kun, WANG Mingjung, et.Recent significant tornadoes in China[J]. Advances in Atmospheric Sciences, 2016,33(11):1209-1217.
(1)凤凰网:《国人科学素质调查:京津沪达到欧美上世纪末水平》,http://news.ifeng.com/a/20150921/44700793_0.shtml。
(2)习近平:《建设“人人皆学、处处能学、时时可学”的学习型社会》,http://news.cnr.cn/native/gd/20150523/t20150523_518620985.shtml。
(1)腾讯网:《2016移动互联网网民科普获取及传播行为研究》,http://news.qq.com/cross/20170303/K23DV6O1.html。
(2)李汀:《让你失望了,地震云并不存在》,https://weibo.com/ttarticle/p/show?id=2309404137054903655975。
(1)CSDN:《〈“问题疫苗事件”微信公众号热点洞察〉报告发布》,https://www.csdn.net/article/a/2016-03-25/15820087。
(1)徐来:《如何把“引力波”文章做成微信“百万+”?》,http://songshuhui.net/archives/93958。
(1)新华网:《把科学普及放在与科技创新同等重要位置》,http://www.xinhuanet.com//2016-06/02/c1118974114.htm。
[2]游苏宁,石朝云.应重视科技学术期刊的社会责任[J].编辑学报,2008, 20(6):47-474.
[3]张宁,李广宇,余斌,等.论科技学术期刊多元社会功能建设[J].编辑学报,2012, 24(3):214-216.
[4]肖宏,马彪.“互联网+”时代学术期刊的作用及发展前景[J].中国科技期刊研究,2015,26(10):1046-1053.
[5]朱筱立.基于微信公众平台的科普内容传播研究——以上海自然博物馆微信公众号为例[J].传媒观察,2017(7):37-39.
[6]连治华,王维国.浅析重大突发事件初始阶段的气象服务策略[J].阅江学刊,2016,8(5):26-32,144.
[7]王雨璠.论新媒体环境下的学术期刊传播力建设——以微信公众平台为例[J].新闻研究导刊,2016(14):350.
[8]程杰.我国南瓜传入与早期分布考[J].阅江学刊,2018,10(2):114-134.
[9] XUE Ving. ZHAO Kun, WANG Mingjung, et.Recent significant tornadoes in China[J]. Advances in Atmospheric Sciences, 2016,33(11):1209-1217.
(1)凤凰网:《国人科学素质调查:京津沪达到欧美上世纪末水平》,http://news.ifeng.com/a/20150921/44700793_0.shtml。
(2)习近平:《建设“人人皆学、处处能学、时时可学”的学习型社会》,http://news.cnr.cn/native/gd/20150523/t20150523_518620985.shtml。
(1)腾讯网:《2016移动互联网网民科普获取及传播行为研究》,http://news.qq.com/cross/20170303/K23DV6O1.html。
(2)李汀:《让你失望了,地震云并不存在》,https://weibo.com/ttarticle/p/show?id=2309404137054903655975。
(1)CSDN:《〈“问题疫苗事件”微信公众号热点洞察〉报告发布》,https://www.csdn.net/article/a/2016-03-25/15820087。
(1)徐来:《如何把“引力波”文章做成微信“百万+”?》,http://songshuhui.net/archives/93958。
(1)新华网:《把科学普及放在与科技创新同等重要位置》,http://www.xinhuanet.com//2016-06/02/c1118974114.htm。