建设运动休闲小镇的价值、问题与行动路径
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摘要
从时代背景出发,围绕经济建设、城市建设、社会建设、体育强国建设4个维度,探讨我国建设运动休闲小镇的时代价值:助推区域经济结构和旅游经济转型升级的经济建设价值;带动城镇转型和支撑新型城镇的城市建设价值;推动"精准扶贫",促进社会公平的社会建设价值;完善体育公共服务,创新竞技体育后备人才培养,促进传统体育保护与传播的体育强国建设价值。国际知名运动休闲小镇有3个共性成功要素:资源卓异,体脉传承;产品多元,产业集聚;差异主导,文化助力。我国运动休闲小镇存在消费者导入能力差、运动产业基础薄弱、同质化严重3类问题。提出建设路径:景区带动,赛事促动;运动主导,高端项目带动集聚;项目错位,全域设计,多规融合,协同推进。
The study,starting from the era background,discusses the value in the construction of sports leisure towns in China around the four dimensions of economic construction,urban construction,social construction,and sports power construction.The results show that sports leisure towns construction have four major values,that is,the economic value of promoting the regional economic structure and the transformation and upgrading of the tourism economy;the urban construction value in the transformation of existent towns and support of new towns;the social construction value in promoting "precision poverty alleviation" to improve social equity,as well as the sport power construction value in improving the sports public service,innovating the training of sports reserve talents and the traditional sports protection,etc.The internationally renowned sports and leisure towns have three successful "similar factors":outstanding resources,inherited transmission of sports,diversified products,agglomerated industry,differentiation dominated,and culturally assisted.Three kinds of problems are included in constructing sports leisure towns in China,that is,the poor consumers' ability to import,the weak foundation of sports industry and the serious homogenization.The path of China's sports leisure towns construction is suggested as follows:The scenic spots-driven and the events-promoted,high-end projects are encouraged to promote the industry agglomeration with different projects;global design,multiple integration,as well as the coordinated advancement should be take into consideration,and so on.
The study,starting from the era background,discusses the value in the construction of sports leisure towns in China around the four dimensions of economic construction,urban construction,social construction,and sports power construction.The results show that sports leisure towns construction have four major values,that is,the economic value of promoting the regional economic structure and the transformation and upgrading of the tourism economy;the urban construction value in the transformation of existent towns and support of new towns;the social construction value in promoting "precision poverty alleviation" to improve social equity,as well as the sport power construction value in improving the sports public service,innovating the training of sports reserve talents and the traditional sports protection,etc.The internationally renowned sports and leisure towns have three successful "similar factors":outstanding resources,inherited transmission of sports,diversified products,agglomerated industry,differentiation dominated,and culturally assisted.Three kinds of problems are included in constructing sports leisure towns in China,that is,the poor consumers' ability to import,the weak foundation of sports industry and the serious homogenization.The path of China's sports leisure towns construction is suggested as follows:The scenic spots-driven and the events-promoted,high-end projects are encouraged to promote the industry agglomeration with different projects;global design,multiple integration,as well as the coordinated advancement should be take into consideration,and so on.
引文
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[16] 魏小安.特色小镇与旅游发展[J].商业观察,2017(4):76-81
[17] 吴伟,唐晓璇,刘灿.特色小镇的发展历程与展望[J].中国园林,2017,33(9):52-54
[2] 人民网.今冬崇礼游客有望突破300万人次[EB/OL].[2018-09-22].http://travel.people.com.cn/n1/2017/1215/c41570-29708801.html
[3] 追雪客.追雪客带你游阿斯本滑雪场(Aspen) [EB/OL].[2018-09-22].https://www.douban.com/note/599373549/
[4] 鲍明晓.财富体育论[M].北京:人民体育出版社,2012:239-241
[5] 赵承磊.户外运动在美国社会中的地位、作用与启示[J].成都体育学院学报,2011,37(9):24-28
[6] 潍坊国际风筝会办公室.风筝产业概况[EB/OL].[2017-09-22].http://hzb.weifang.gov.cn/FZCY/DYBG/201408/t20140806_709496.html
[7] 王志文,沈克印.产业融合视角下运动休闲特色小镇建设研究[J].体育文化导刊,2018(1):78-81
[8] 孟春雷,白惠丰.新常态背景下运动休闲特色小镇创建问题及路径研究[J].体育文化导刊,2018(3):88-89
[9] 陈炎兵.特色小镇建设与城乡一体化[J].中国经贸导刊,2016(19):45-46
[10] 美国:重视规划作用建设特色小镇[J].今日浙江,2010(16):19
[11] 生态体育.体育特色小镇发展的基本规律[EB/OL].[2018-07-25].http://m.sohu.com/a/243152985_505583
[12] 王继松.这些最具特色的法国体育小镇都布局了哪些内容?[EB/OL].[2017-09-04].http://www.8264.com/viewnews-126703-page-1.html
[13] 体育产业生态圈.达沃斯:每年20亿营收,冰雪小镇最成功的模样[EB/OL].[2018-02-04].http://baijiahao.baidu.com/s?id=1591460701930436285&wfr=spider&for=pc
[14] 禹唐体育.大城市的后花园,也能是世界闻名的体育小镇[EB/OL].[2017-08-02].http://www.ytsports.cn/news-14457.html
[15] 周鸣岐.全面解析体育特色小镇的成功条件[EB/OL].[2018-09-22].http://www.sohu.com/a/145923987_536561
[16] 魏小安.特色小镇与旅游发展[J].商业观察,2017(4):76-81
[17] 吴伟,唐晓璇,刘灿.特色小镇的发展历程与展望[J].中国园林,2017,33(9):52-54