企业社会责任、资源重构与商业模式创新
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摘要
本文旨在探讨企业社会责任通过资源重构的中介作用影响商业模式创新的路径机制。为此,本文围绕企业社会责任、资源重构与商业模式创新三者之间的关系提出了研究假设,并应用层次回归分析方法对通过问卷调查获得的186家企业数据进行实证研究、检验了这些假设。研究发现:企业对顾客履责、企业对股东履责、企业对员工履责和企业对社会履责均正向影响商业模式创新;资源重构正向影响商业模式创新;资源重构分别在企业对顾客履责、企业对员工履责和企业对社会履责影响商业模式创新中起部分中介作用,在企业对股东履责影响商业模式创新中起完全中介作用。
This paper aims to explore how corporate social responsibility affects business model innovation through the mediating role of resource reconfiguration. Therefore, the hypotheses on the hierarchical relationship between corporate social responsibility, resource reconfiguration and business model innovation are proposed, and these hypotheses are tested by using hierarchical regression analysis method with data collected from 186 firms. The results show that responsibility to customers, responsibility to shareholders, responsibility to employees, and responsibility to society affect business model innovation positively; resource reconfiguration affects business model innovation positively. The results also show that resource reconfiguration partially mediates the influence of responsibility to customers, responsibility to employees, and responsibility to society on business model innovation, and fully mediates the influence of responsibility to shareholders on business model innovation.
This paper aims to explore how corporate social responsibility affects business model innovation through the mediating role of resource reconfiguration. Therefore, the hypotheses on the hierarchical relationship between corporate social responsibility, resource reconfiguration and business model innovation are proposed, and these hypotheses are tested by using hierarchical regression analysis method with data collected from 186 firms. The results show that responsibility to customers, responsibility to shareholders, responsibility to employees, and responsibility to society affect business model innovation positively; resource reconfiguration affects business model innovation positively. The results also show that resource reconfiguration partially mediates the influence of responsibility to customers, responsibility to employees, and responsibility to society on business model innovation, and fully mediates the influence of responsibility to shareholders on business model innovation.
引文
[1] Teece D.J.Business Models and Dynamic Capabilities[J].Long Range Planning,2018,51(1):40-49
[2] 吴晓波,赵子溢.商业模式创新的前因问题:研究综述与展望[J].外国经济与管理,2017,39(1):114-127
[3] Ritter T.,Lettl C.The Wider Implications of Business-Model Research[J].Long Range Planning,2018,51(1):1-8
[4] Foss N.J.,Saebi T.Fifteen Years of Research on Business Model Innovation:How Far Have We Come,and Where Should We Go?[J].Journal of Management,2017,43(1):200-227
[5] Halkos G.,Skouloudis A.Corporate Social Responsibility and Innovative Capacity:Intersection in a Macro-Level Perspective[J].Journal of Cleaner Production,2018,182:291-300
[6] Orlitzky M.,Schmidt F.L.,Rynes S.L.Corporate Social and Financial Performance:A Meta-Analysis[J].Organization Studies,2003,24(3):403-441
[7] Jantunen A.,Tarkiainen A.,Chari S.,et al.Dynamic Capabilities,Operational Changes,and Performance Outcomes in the Media Industry[J].Journal of Business Research,2018,89:251-257
[8] Osterwalder A.,Pigneur Y.Business Model Generation[M].Hoboken,New Jersey:John Wiley & Sons,2010
[9] Zott C.,Amit R.,Massa L.The Business Model:Recent Developments and Future Research[J].Journal of Management,2011,37(4):1019-1042
[10] Chesbrough H.Business Model Innovation:It's not just about Technology Anymore[J].Strategy & Leadership,2007,35(6):12-17
[11] Casadesus-Masanell R.,Zhu F.Business Model Innovation and Competitive Imitation:The Case of Sponsor-Based Business Models[J].Strategic Management Journal,2013,34(4):464-482
[12] Dumitrescu C.,Hughner R.S.,Shultz II C.J.Examining Consumers’ Responses to Corporate Social Responsibility Addressing Childhood Obesity:The Mediating Role of Attributional Judgments[J].Journal of Business Research,2018,88:132-140
[13] van Marrewijk M.Concepts and Definitions of CSR and Corporate Sustainability:Between Agency and Communion[J].Journal of Business Ethics,2003,44(2-3):95-105
[14] 衡量,贾旭东,何光远,等.社会责任对虚拟经营战略的影响机理与路径研究[J].管理评论,2018,30(9):174-185
[15] Pérez A.,Rodríguez del Bosque I.Measuring CSR Image:Three Studies to Develop and to Validate a Reliable Measurement Tool[J].Journal of Business Ethics,2013,118(2):265-286
[16] 田敏,李纯青,萧庆龙.企业社会责任行为对消费者品牌评价的影响[J].南开管理评论,2014,17(6):19-29
[17] 刘凤军,李敬强,杨丽丹.企业社会责任、道德认同与员工组织公民行为关系研究[J].中国软科学,2017,(6):117-129
[18] Karim S.,Mitchell W.Innovating through Acquisition and Internal Development:A Quarter-Century of Boundary Evolution at Johnson & Johnson[J].Long Range Planning,2004,37(6):525-547
[19] Karim S.Modularity in Organizational Structure:The Reconfiguration of Internally Developed and Acquired Business Units[J].Strategic Management Journal,2006,27(9):799-823
[20] 周丹,魏江.知识型服务获取对资源重构的双重影响研究——基于先前获取经历的调节作用[J].科学学研究,2014,32(4):569-577
[21] 周丹.制造企业-知识型服务机构互动、资源重构与绩效研究[D].浙江大学博士学位论文,2012
[22] Suchman M.C.Managing Legitimacy:Strategic and Institutional Approaches[J].Academy of Management Review,1995,20(3):571-610
[23] Zheng Q.,Luo Y.,Maksimov V.Achieving Legitimacy through Corporate Social Responsibility:The Case of Emerging Economy Firms[J].Journal of World Business,2015,50(3):389-403
[24] Zimmerman M.A.,Zeitz G.J.Beyond Survival:Achieving New Venture Growth by Building Legitimacy[J].Academy of Management Review,2002,27(3):414-431
[25] 魏泽龙,谷盟.转型情景下企业合法性与绿色绩效的关系研究[J].管理评论,2015,27(4):76-84
[26] Markard J.,Wirth S.,Truffer B.Institutional Dynamics and Technology Legitimacy——A Framework and a Case Study on Biogas Technology[J].Research Policy,2016,45(1):330-344
[27] Bhardwaj P.,Chatterjee P.,Demi,K.D.,et al.When and How is Corporate Social Responsibility Profitable?[J].Journal of Business Research,2018,84:206-219
[28] 冯文婷,汪涛,秦军,等.企业慈善事件促销对消费者后续购买意愿的影响[J].管理评论,2019,31(1):126-135
[29] Lee Y.,Yoon H.J.,O'Donnell N.H.The Effects of Information Cues on Perceived Legitimacy of Companies that Promote Corporate Social Responsibility Initiatives on Social Networking Sites[J].Journal of Business Research,2018,83:202-214
[30] Mousavi S.,Bossink B.,van Vliet M.Dynamic Capabilities and Organizational Routines for Managing Innovation towards Sustainability[J].Journal of Cleaner Production,2018,203:224-239
[31] Sosna M.,Trevinyo-Rodríguez R.N.,Velamuri S.R.Business Model Innovation through Trial-and-error Learning:The Naturhouse Case[J].Long Range Planning,2010,43(2/3):383-407
[32] Dembek K.,York J.,Singh P.J.Creating Value for Multiple Stakeholders:Sustainable Business Models at the Base of the Pyramid[J].Journal of Cleaner Production,2018,196:1600-1612
[33] McWilliams A.,Siege D.Corporate Social Responsibility:A Theory of the Firm Perspective[J].Academy of Management Review,2001,26(1):117-127
[34] Martinez-Conesa I.,Soto-Acosta P.,Palacios-Manzano M.Corporate Social Responsibility and Its Effect on Innovation and Firm Performance:An Empirical Research in SMEs[J].Journal of Cleaner Production,2017,142:2374-2383
[35] 王海军,谭洁,王天雨.供应链复原能力与供应链竞争力关系研究:基于动态能力的视角[J].管理评论,2018,30(11):223-233
[36] Saebi T.,Lien L.,Foss N.J.What Drives Business Model Adaptation?The Impact of Opportunities,Threats and Strategic Orientation[J].Long Range Planning,2017,50(5):567-581
[37] Mitchell D.,Coles C.The Ultimate Competitive Advantage of Continuing Business Model Innovation[J].The Journal of Business Strategy,2003,24(5):15-21
[38] Pedersen E.R.G.,Gwozdz W.,Hvass K.K.Exploring the Relationship between Business Model Innovation,Corporate Sustainability,and Organisational Values within the Fashion Industry[J].Journal of Business Ethics,2018,149(2):267-284
[39] Wei Z.,Yang D.,Sun B.,et al.The Fit between Technological Innovation and Business Model Design for Firm Growth:Evidence from China[J].R&D Management,2014,44(3):288-305
[40] 魏泽龙,宋茜,权一鸣.开放学习与商业模式创新:竞争环境的调节作用[J].管理评论,2017,29(12):27-38
[41] 王玲玲,赵文红,魏泽龙.因果逻辑和效果逻辑对新企业新颖型商业模式设计的影响:环境不确定性的调节作用[J].管理评论,2019,31(1):90-100
[42] Laasch O.Beyond the Purely Commercial Business Model:Organizational Value Logics and the Heterogeneity of Sustainability Business Models[J].Long Range Planning,2018,51(1):158-183
[43] Morris M.,Schindehutte M.,Allen J.The Entrepreneur’s Business Model:Toward a Unified Perspective[J].Journal of Business Research,2005,58(6):726-735
[44] Giesen E.,Berman S.J.,Bell R.,et al.Three Ways to Successfully Innovate Your Business Model[J].Strategy & Leadership,2007,35(6):27-33
[45] George G.,Bock A.J.The Business Model in Practice and Its Implications for Entrepreneurship Research[J].Entrepreneurship:Theory & Practice,2011,35(1):83-111
[2] 吴晓波,赵子溢.商业模式创新的前因问题:研究综述与展望[J].外国经济与管理,2017,39(1):114-127
[3] Ritter T.,Lettl C.The Wider Implications of Business-Model Research[J].Long Range Planning,2018,51(1):1-8
[4] Foss N.J.,Saebi T.Fifteen Years of Research on Business Model Innovation:How Far Have We Come,and Where Should We Go?[J].Journal of Management,2017,43(1):200-227
[5] Halkos G.,Skouloudis A.Corporate Social Responsibility and Innovative Capacity:Intersection in a Macro-Level Perspective[J].Journal of Cleaner Production,2018,182:291-300
[6] Orlitzky M.,Schmidt F.L.,Rynes S.L.Corporate Social and Financial Performance:A Meta-Analysis[J].Organization Studies,2003,24(3):403-441
[7] Jantunen A.,Tarkiainen A.,Chari S.,et al.Dynamic Capabilities,Operational Changes,and Performance Outcomes in the Media Industry[J].Journal of Business Research,2018,89:251-257
[8] Osterwalder A.,Pigneur Y.Business Model Generation[M].Hoboken,New Jersey:John Wiley & Sons,2010
[9] Zott C.,Amit R.,Massa L.The Business Model:Recent Developments and Future Research[J].Journal of Management,2011,37(4):1019-1042
[10] Chesbrough H.Business Model Innovation:It's not just about Technology Anymore[J].Strategy & Leadership,2007,35(6):12-17
[11] Casadesus-Masanell R.,Zhu F.Business Model Innovation and Competitive Imitation:The Case of Sponsor-Based Business Models[J].Strategic Management Journal,2013,34(4):464-482
[12] Dumitrescu C.,Hughner R.S.,Shultz II C.J.Examining Consumers’ Responses to Corporate Social Responsibility Addressing Childhood Obesity:The Mediating Role of Attributional Judgments[J].Journal of Business Research,2018,88:132-140
[13] van Marrewijk M.Concepts and Definitions of CSR and Corporate Sustainability:Between Agency and Communion[J].Journal of Business Ethics,2003,44(2-3):95-105
[14] 衡量,贾旭东,何光远,等.社会责任对虚拟经营战略的影响机理与路径研究[J].管理评论,2018,30(9):174-185
[15] Pérez A.,Rodríguez del Bosque I.Measuring CSR Image:Three Studies to Develop and to Validate a Reliable Measurement Tool[J].Journal of Business Ethics,2013,118(2):265-286
[16] 田敏,李纯青,萧庆龙.企业社会责任行为对消费者品牌评价的影响[J].南开管理评论,2014,17(6):19-29
[17] 刘凤军,李敬强,杨丽丹.企业社会责任、道德认同与员工组织公民行为关系研究[J].中国软科学,2017,(6):117-129
[18] Karim S.,Mitchell W.Innovating through Acquisition and Internal Development:A Quarter-Century of Boundary Evolution at Johnson & Johnson[J].Long Range Planning,2004,37(6):525-547
[19] Karim S.Modularity in Organizational Structure:The Reconfiguration of Internally Developed and Acquired Business Units[J].Strategic Management Journal,2006,27(9):799-823
[20] 周丹,魏江.知识型服务获取对资源重构的双重影响研究——基于先前获取经历的调节作用[J].科学学研究,2014,32(4):569-577
[21] 周丹.制造企业-知识型服务机构互动、资源重构与绩效研究[D].浙江大学博士学位论文,2012
[22] Suchman M.C.Managing Legitimacy:Strategic and Institutional Approaches[J].Academy of Management Review,1995,20(3):571-610
[23] Zheng Q.,Luo Y.,Maksimov V.Achieving Legitimacy through Corporate Social Responsibility:The Case of Emerging Economy Firms[J].Journal of World Business,2015,50(3):389-403
[24] Zimmerman M.A.,Zeitz G.J.Beyond Survival:Achieving New Venture Growth by Building Legitimacy[J].Academy of Management Review,2002,27(3):414-431
[25] 魏泽龙,谷盟.转型情景下企业合法性与绿色绩效的关系研究[J].管理评论,2015,27(4):76-84
[26] Markard J.,Wirth S.,Truffer B.Institutional Dynamics and Technology Legitimacy——A Framework and a Case Study on Biogas Technology[J].Research Policy,2016,45(1):330-344
[27] Bhardwaj P.,Chatterjee P.,Demi,K.D.,et al.When and How is Corporate Social Responsibility Profitable?[J].Journal of Business Research,2018,84:206-219
[28] 冯文婷,汪涛,秦军,等.企业慈善事件促销对消费者后续购买意愿的影响[J].管理评论,2019,31(1):126-135
[29] Lee Y.,Yoon H.J.,O'Donnell N.H.The Effects of Information Cues on Perceived Legitimacy of Companies that Promote Corporate Social Responsibility Initiatives on Social Networking Sites[J].Journal of Business Research,2018,83:202-214
[30] Mousavi S.,Bossink B.,van Vliet M.Dynamic Capabilities and Organizational Routines for Managing Innovation towards Sustainability[J].Journal of Cleaner Production,2018,203:224-239
[31] Sosna M.,Trevinyo-Rodríguez R.N.,Velamuri S.R.Business Model Innovation through Trial-and-error Learning:The Naturhouse Case[J].Long Range Planning,2010,43(2/3):383-407
[32] Dembek K.,York J.,Singh P.J.Creating Value for Multiple Stakeholders:Sustainable Business Models at the Base of the Pyramid[J].Journal of Cleaner Production,2018,196:1600-1612
[33] McWilliams A.,Siege D.Corporate Social Responsibility:A Theory of the Firm Perspective[J].Academy of Management Review,2001,26(1):117-127
[34] Martinez-Conesa I.,Soto-Acosta P.,Palacios-Manzano M.Corporate Social Responsibility and Its Effect on Innovation and Firm Performance:An Empirical Research in SMEs[J].Journal of Cleaner Production,2017,142:2374-2383
[35] 王海军,谭洁,王天雨.供应链复原能力与供应链竞争力关系研究:基于动态能力的视角[J].管理评论,2018,30(11):223-233
[36] Saebi T.,Lien L.,Foss N.J.What Drives Business Model Adaptation?The Impact of Opportunities,Threats and Strategic Orientation[J].Long Range Planning,2017,50(5):567-581
[37] Mitchell D.,Coles C.The Ultimate Competitive Advantage of Continuing Business Model Innovation[J].The Journal of Business Strategy,2003,24(5):15-21
[38] Pedersen E.R.G.,Gwozdz W.,Hvass K.K.Exploring the Relationship between Business Model Innovation,Corporate Sustainability,and Organisational Values within the Fashion Industry[J].Journal of Business Ethics,2018,149(2):267-284
[39] Wei Z.,Yang D.,Sun B.,et al.The Fit between Technological Innovation and Business Model Design for Firm Growth:Evidence from China[J].R&D Management,2014,44(3):288-305
[40] 魏泽龙,宋茜,权一鸣.开放学习与商业模式创新:竞争环境的调节作用[J].管理评论,2017,29(12):27-38
[41] 王玲玲,赵文红,魏泽龙.因果逻辑和效果逻辑对新企业新颖型商业模式设计的影响:环境不确定性的调节作用[J].管理评论,2019,31(1):90-100
[42] Laasch O.Beyond the Purely Commercial Business Model:Organizational Value Logics and the Heterogeneity of Sustainability Business Models[J].Long Range Planning,2018,51(1):158-183
[43] Morris M.,Schindehutte M.,Allen J.The Entrepreneur’s Business Model:Toward a Unified Perspective[J].Journal of Business Research,2005,58(6):726-735
[44] Giesen E.,Berman S.J.,Bell R.,et al.Three Ways to Successfully Innovate Your Business Model[J].Strategy & Leadership,2007,35(6):27-33
[45] George G.,Bock A.J.The Business Model in Practice and Its Implications for Entrepreneurship Research[J].Entrepreneurship:Theory & Practice,2011,35(1):83-111