英语招生广告语篇的主位及主位推进模式探析
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摘要
主位和主位推进模式是语篇分析的重要手段之一。以系统功能语法为理论框架,以一则英语招生广告为语料,探讨该招生广告的主位和主位推进模式特点,研究结果发现:招生广告语篇大量运用无标记主位,主位及主位推进模式的选择与广告的语类及其功能和目的密切相关。无标记主位体现对命题有效性直接负责的人际功能,主位同一型模式则有利于突出语篇主题,帮助实现广告的社会功能。
Theme and thematic progression is an efficient way for discourse analysis. Based on the framework of Systemic Functional Grammar, this paper attempts to focus on an English education advertisement and explore its features of the themes and thematic progression pattern. The study indicates that unmarked themes are widely used in this advertisement, and the choice of themes and thematic progression is closely related to discourse genre, function as well as purpose. Unmarked themes largely play interpersonal function responsible for the validity of the proposition, while Tn(=T1 t)—Rn pattern helps highlight the topic and fulfill the social function. The study aims to enable the readers to get an accurate interpretation, improve their critical thinking about the analysis, explanation and evaluation of an English education advertisement.
Theme and thematic progression is an efficient way for discourse analysis. Based on the framework of Systemic Functional Grammar, this paper attempts to focus on an English education advertisement and explore its features of the themes and thematic progression pattern. The study indicates that unmarked themes are widely used in this advertisement, and the choice of themes and thematic progression is closely related to discourse genre, function as well as purpose. Unmarked themes largely play interpersonal function responsible for the validity of the proposition, while Tn(=T1 t)—Rn pattern helps highlight the topic and fulfill the social function. The study aims to enable the readers to get an accurate interpretation, improve their critical thinking about the analysis, explanation and evaluation of an English education advertisement.
引文
[1]杨坚定.双重人际关系探索——对英语问答式招生广告的语类分析[J].外国语,2004(2):42-49.
[2]袁秀凤,钟莉莉.叙述式招生广告的语类结构[J].外语教学,2005(1):30-33.
[3]袁秀凤,陈文娟.美国高校招生广告的语篇结构模式[J].外语教学,2006(4):26-31.
[4]袁秀凤.英语叙述式招生广告的介入资源利用分析[J].外语研究,2007(4):36-42.
[5]兰涛.从评价理论角度分析英语招生广告体裁[D].广东外语外贸大学,2009.
[6]张艳军.英语招生广告分析:评价理论视角[D].河南大学,2010.
[7]陈国凤.运用评价理论分析英语招生广告的人际意义[D].东北财经大学,2011.
[8]Halliday M A K. An Introduction to Functional Grammar(2nd ed.)[M].London:Arnold, 1994.
[9]Haliiday M A K. An Introduction to Functional Grammar (3nd ed.)[M].London: Edward Arnold, 2008.
[10]Berry M. Thematic Options and Success inWriting[C]//Butler,C.,Cardwel,l R. & Cardwel,l J. (eds.)Language and Literature-Theory and Practice.Nottingham:University of Nottingham, 1989.
[11]Matthiessen C M I M. Interpreting the Textual Metafunction [C]//Davies, M. &Rav,ell,iL. (eds.) Advances in SystemicLinguistics. London:Pinter, 1992.
[12]Danes F.Functional Sentence Perspective and the Organization of the Text[C]//In Danes,F.(ed.)Papers on Functional Sentence Perspective.The Hague: Mouton,1974.
[13]Van Dijk T A. Text and Contest:Explorations in the Semantics and Pragmatics of Discourse [M].London: Longman, 1997.
[14]Fries P H.On the Status of Theme in English:arguments from discourse.Forum linguisticum 6:1-38.Published in J.S.Petofi and E.Sozer (eds.).Micro and Macro Connexity of Texts.Hamburg: Buske Verlag, 1981.
[15]黄国文.语篇分析概要[M].长沙:湖南教育出版社,1988.
[16]徐盛桓.主位和述位[J].外语教学与研究,1982(1):1-9.
[17]胡壮麟.语篇的衔接与连贯[M].上海:上海外语教育出版社,1994.
[18]朱永生.主位推进模式与语篇分析[J].外语教学与研究,1995(3):6-12.
[19]黄衍.试论英语主位和述位[J].外国语,1985(5):32-36.
[2]袁秀凤,钟莉莉.叙述式招生广告的语类结构[J].外语教学,2005(1):30-33.
[3]袁秀凤,陈文娟.美国高校招生广告的语篇结构模式[J].外语教学,2006(4):26-31.
[4]袁秀凤.英语叙述式招生广告的介入资源利用分析[J].外语研究,2007(4):36-42.
[5]兰涛.从评价理论角度分析英语招生广告体裁[D].广东外语外贸大学,2009.
[6]张艳军.英语招生广告分析:评价理论视角[D].河南大学,2010.
[7]陈国凤.运用评价理论分析英语招生广告的人际意义[D].东北财经大学,2011.
[8]Halliday M A K. An Introduction to Functional Grammar(2nd ed.)[M].London:Arnold, 1994.
[9]Haliiday M A K. An Introduction to Functional Grammar (3nd ed.)[M].London: Edward Arnold, 2008.
[10]Berry M. Thematic Options and Success inWriting[C]//Butler,C.,Cardwel,l R. & Cardwel,l J. (eds.)Language and Literature-Theory and Practice.Nottingham:University of Nottingham, 1989.
[11]Matthiessen C M I M. Interpreting the Textual Metafunction [C]//Davies, M. &Rav,ell,iL. (eds.) Advances in SystemicLinguistics. London:Pinter, 1992.
[12]Danes F.Functional Sentence Perspective and the Organization of the Text[C]//In Danes,F.(ed.)Papers on Functional Sentence Perspective.The Hague: Mouton,1974.
[13]Van Dijk T A. Text and Contest:Explorations in the Semantics and Pragmatics of Discourse [M].London: Longman, 1997.
[14]Fries P H.On the Status of Theme in English:arguments from discourse.Forum linguisticum 6:1-38.Published in J.S.Petofi and E.Sozer (eds.).Micro and Macro Connexity of Texts.Hamburg: Buske Verlag, 1981.
[15]黄国文.语篇分析概要[M].长沙:湖南教育出版社,1988.
[16]徐盛桓.主位和述位[J].外语教学与研究,1982(1):1-9.
[17]胡壮麟.语篇的衔接与连贯[M].上海:上海外语教育出版社,1994.
[18]朱永生.主位推进模式与语篇分析[J].外语教学与研究,1995(3):6-12.
[19]黄衍.试论英语主位和述位[J].外国语,1985(5):32-36.