基于魅力质量理论及Kano模型的老年人体育服务需求层次研究
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摘要
精准识别老年人体育服务需求是缓解老年人体育服务供需矛盾的核心。基于魅力质量理论及Kano模型,通过对湖南省14个地市州2 153位老年人的体育服务需求调查,分析了各类老年人体育服务的需求层次及其优先满足序列。研究结果显示,23项老年人体育服务共划分为7项必备要素、4项一维要素、10项魅力要素和5项无关要素。因此,为了更好地满足老年人体育服务需求,应该完善政府投入机制,扩大老年人体育服务供给保障;引导社会力量参与,提高老年人体育服务供给质量;重视社区微治理,推动老年人体育管理工作重心下移;创新供给方式,提升体育服务资源利用效率。
Accurately identifying the sports service demands of the elderly is the key to alleviate the contradiction between supply and demand of sports services for the elderly. Based on a survey on the sports service demands of 2153 elderly people in 14 cities and prefectures in Hunan province. the demand level and priority satisfaction sequence of sports services of all kinds of elderly people were analyzed through the Attractive Quality Theory and Kano model, The results show that the 23 sports services for the elderly are divided into 7 essential elements, 4 one-dimensional elements, 10 attractive elements and 5 irrelevant elements. Therefore, in order to better meet the old people's demands for sports services, we should improve the government investment mechanism to expand the supply of sports services for the elderly; guide the participation of the social forces to improve the quality of sports service supply for the elderly; attach importance to community micro governance to promote the shift of the center of sports management for the elderly from top to bottom; and innovate the supply pattern to improve the utilization efficiency of sports service resources.
Accurately identifying the sports service demands of the elderly is the key to alleviate the contradiction between supply and demand of sports services for the elderly. Based on a survey on the sports service demands of 2153 elderly people in 14 cities and prefectures in Hunan province. the demand level and priority satisfaction sequence of sports services of all kinds of elderly people were analyzed through the Attractive Quality Theory and Kano model, The results show that the 23 sports services for the elderly are divided into 7 essential elements, 4 one-dimensional elements, 10 attractive elements and 5 irrelevant elements. Therefore, in order to better meet the old people's demands for sports services, we should improve the government investment mechanism to expand the supply of sports services for the elderly; guide the participation of the social forces to improve the quality of sports service supply for the elderly; attach importance to community micro governance to promote the shift of the center of sports management for the elderly from top to bottom; and innovate the supply pattern to improve the utilization efficiency of sports service resources.
引文
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[15] 蒋经法,罗青林.社区财政制度的重构:背景、原则与设想[J].当代财经,2012,8:24-34.
[16] 刘庆龙.中国城市社区[M].郑州:河南人民出版社,2002:23-24.
[17] 舒宗礼.全民健身国家战略背景下社区青少年体育社会组织的培育与发展[J].体育科学,2016,36(6):3-10.
[18] 湛冰.从《白宫老龄会议报告》管窥美国老年体育政策的演进特点[J].体育与科学,2017,38(3):38-44;57.
[19] 肖格.解析魅力质量的实现路径—记国际质量科学院院士格雷戈里·沃森专题演讲[J].上海质量,2012,7:10-11.
[2] 王莉丽.老龄化背景下我国城市公共体育服务供需现状分析[J].哈尔滨体育学院学报,2016,4:21-25.
[3] ROTHWELL A .Research in progress-is grounded theory what management needs[J].Journal of European Industrial Training.1980:166-167.
[4] 朱建忠,刘康,李仕钦,等.种子质量管理中应用魅力质量理论的探讨[J].中国种业,2006,5:14-15.
[5] NORIAKI K,FUMIO T.Attractive quality and must-be quality[J].Japanese Society Quality Control,1984,2(14):39-48.
[6] 侯冰,张乐川.社区居家养老服务需求层次及其优先满足序列——以上海市斜土路街道为例[J].城市问题,2017,12:4-11.
[7] BERGER,C.et al.Kano’s Methods for understanding customer -defined quality[J].Center for Quality Management Journal,1993,4:3-36.
[8] 黄怡,高铭.国内服务业创造魅力质量——全面开放环境下的质量与竞争力[J].科学·经济·社会,2006,2:62-65.
[9] 石宏伟,高凌静.提高社区卫生服务魅力质量的对策研究[J].中国全科医学,2011,14(22):2492-2495.
[10] 施学莲,王正伦,王爱丰,温阳.从特惠到普惠:公共服务视野下江苏省老年人体育需求研究——基于江苏十三个市县的实证调查[J].南京体育学院学报(社会科学版),2012,4:68-72.
[11] 楚继军,楚霄.广州市老年人体育公共服务现状与需求分析[J].广州体育学院学报,2016,2:1-4.
[12] 王占坤.老龄化背景下浙江老年人体育公共服务需求与供给的实证研究[J].中国体育科技,2013,49(6):70-80.
[13] 孟娣娟.城市中老年人居住偏好及居家养老服务需求分析[D].南京:南京中医药大学,2017.
[14] 王海龙.公共服务的分类框架:反思与重构[J].东南学术,2008,6:48-58.
[15] 蒋经法,罗青林.社区财政制度的重构:背景、原则与设想[J].当代财经,2012,8:24-34.
[16] 刘庆龙.中国城市社区[M].郑州:河南人民出版社,2002:23-24.
[17] 舒宗礼.全民健身国家战略背景下社区青少年体育社会组织的培育与发展[J].体育科学,2016,36(6):3-10.
[18] 湛冰.从《白宫老龄会议报告》管窥美国老年体育政策的演进特点[J].体育与科学,2017,38(3):38-44;57.
[19] 肖格.解析魅力质量的实现路径—记国际质量科学院院士格雷戈里·沃森专题演讲[J].上海质量,2012,7:10-11.