共享服务平台信息质量对消费者信息采纳行为的影响分析与提升对策研究
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摘要
【目的/意义】通过探究信息视角下共享服务平台消费者信息采纳行为的影响因素,为共享经济背景下消费信息行为研究提供新视角,并在实践层面为共享服务平台信息质量管理和提升起到一定的指导作用。【方法/过程】首先基于已有的文献构建消费者信息采纳行为影响因素研究模型,然后采用问卷调查法,搜集225份有效样本数据,利用偏最小二乘结构方程建模方法(PLS-SEM)对数据进行分析。【结果/结论】研究结果表明平台信息质量、平台可信度和个体特征都显著正向影响消费者的认知反应,且平台信息质量的影响大于平台可信度的影响,认知反应进一步显著正向影响共享服务平台用户信息采纳行为。
【Purpose/significance】By exploring the factors that influence the users' information adoption behavior on shared services platform from the perspective of information, this paper provides a new perspective for the research of sharingeconomy, and provides guidelines for the development and information quality management of shared services platform.【Method/process】According to prior literature, the research model exploring impacting factors of shared services platform informationadoption were developed.Then a questionnaire survey was conducted and 225 valid data were collected. The Partial Least Squares Structural Equation Modeling(PLS-SEM) was used to conduct data analysis.【Result/conclusion】From the results, platform information quality and platform source credibility have significant and positive impacts on users' cognitive response, with the impact of platform quality being larger than that of platform credibility.Furthermore,cognitive response positively impact users' information adoption.
【Purpose/significance】By exploring the factors that influence the users' information adoption behavior on shared services platform from the perspective of information, this paper provides a new perspective for the research of sharingeconomy, and provides guidelines for the development and information quality management of shared services platform.【Method/process】According to prior literature, the research model exploring impacting factors of shared services platform informationadoption were developed.Then a questionnaire survey was conducted and 225 valid data were collected. The Partial Least Squares Structural Equation Modeling(PLS-SEM) was used to conduct data analysis.【Result/conclusion】From the results, platform information quality and platform source credibility have significant and positive impacts on users' cognitive response, with the impact of platform quality being larger than that of platform credibility.Furthermore,cognitive response positively impact users' information adoption.
引文
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23李晶.虚拟社区信息质量建模及感知差异性比较研究[D].武汉:武汉大学,2013.
24 Gorla N,Somers T M,Wong B.Organizational impact o system quality,information quality,and service quality[J]Journal of Strategic Information Systems,2010,19(3)207-228.
25 Luo C,Luo X,Schatzberg L,et al.Impact of informationa factors on online recommendation credibility:The moderating role of source credibility[J].Decision Support Systems2013,56(1):92-102.
26查先进,张晋朝,严亚兰.微博环境下用户学术信息搜寻行为影响因素研究--信息质量和信源可信度双路径视角[J].中国图书馆学报,2015,41(3):71-86.
27 Cheung C M K,Lee M K O,Rabjohn N.The impact o electronic word-of-mouth[J].Internet Research,2013,18(3):229-247.
2张大勇,孙晓晨.社交网络用户信息贡献行为影响因素分析[J].情报科学,2018,36(2):95-100.
3 Doll W J,Xia W,Torkzadeh G.A confirmatory factor analysis of the end-user computing satisfaction instrument[J].Mis Quarterly,1994,18(4):453-461.
4张宁,袁勤俭.用户视角下的学术社交网络信息质量影响因素研究--基于扎根理论方法[J].图书情报知识2018,(5):105-113.
5冯缨,王娟.社会化媒体环境下的信息质量影响因素研究[J].图书馆学研究,2017,(7):2-8.
6马昕晨,冯缨.基于扎根理论的新媒体信息质量影响因素研究[J].情报理论与实践,2017,40(4):32-36.
7 Zhu Z,Bernhard D,Gurevych I.A Multi-Dimensional Model for Assessing the Quality of Answers in Social Q&A Sites[J].Technische Universit?t Ukp Lab,2009,(10):264-265.
8莫祖英.地市级政府公开信息质量评价实证研究[J].情报科学,2018,(8):112-117.
9张克永,李贺.健康微信公众平台信息质量评价指标体系研究[J].情报科学,2017,(11):143-148.
10叶凤云,邵艳丽,张弘.基于行为过程的移动社交媒体用户信息质量评价实证研究[J].情报理论与实践,201639(4):71-77.
11赵蓉,叶茵.信息论基础[M].北京:北京邮电大学出版社,2011.
12 Cacioppo J T,Petty R E,Kao C F,et al.Central and peripheral routes to persuasion:An individual difference perspective[J].Journal of Personality&Social Psychology1986,51(5):1032-1043.
13宋雪雁.用户信息采纳行为模型构建及应用研究[D].长春:吉林大学,2010.
14 Sussman S W,Siegal W S.Informational Influence in Organizations:An Integrated Approach to Knowledge Adoption[J].Information Systems Research,2003,14(1):47-65.
15 Lin J C,Lu H.Towards an understanding of the behavioural intention to use a web site[J].International Journal o Information Management,2000,20(3):197-208.
16李晶,漆贤军,陈明红.信息质量感知对信息获取与信息采纳的影响研究[J].情报科学,2015,(3):123-129.
17梁文玲,杨文举.虚拟品牌社区信息质量对社区用户持续参与意愿的影响研究[J].情报杂志,2016,35(11)195-201.
18 Wang R Y,Strong D M.Beyond Accuracy:What Data Quality Means to Data Consumers[J].Journal of Management Information Systems,1996,12(4):5-33.
19刘子溪,朱鹏.基于详尽可能性模型的微博话题可信度影响因素研究[J].情报科学,2017,35(8):94-100.
20彭岚,周启海,邱江涛.消费者在线评论有用性影响因素模型研究[J].计算机科学,2011,38(8):205-207.
21 Nelson R R,Todd P A.Antecedents of Information and System Quality:An Empirical Examination Within the Context of Data Warehousing[J].Journal of Management Information Systems,2005,21(4):199-235.
22 Maltz E.Is all communication created equal?:an investigation into the effects of communication mode on perceived information quality[J].Journal of Product Innovation Management,2000,17(2):110-127.
23李晶.虚拟社区信息质量建模及感知差异性比较研究[D].武汉:武汉大学,2013.
24 Gorla N,Somers T M,Wong B.Organizational impact o system quality,information quality,and service quality[J]Journal of Strategic Information Systems,2010,19(3)207-228.
25 Luo C,Luo X,Schatzberg L,et al.Impact of informationa factors on online recommendation credibility:The moderating role of source credibility[J].Decision Support Systems2013,56(1):92-102.
26查先进,张晋朝,严亚兰.微博环境下用户学术信息搜寻行为影响因素研究--信息质量和信源可信度双路径视角[J].中国图书馆学报,2015,41(3):71-86.
27 Cheung C M K,Lee M K O,Rabjohn N.The impact o electronic word-of-mouth[J].Internet Research,2013,18(3):229-247.