北京市居民对马铃薯主食营养认知与消费行为
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摘要
为科学推进居民马铃薯主食消费示范和引导,需摸清消费者对马铃薯主食产品的营养认知水平和购买选择影响因素。本研究基于2016年北京市社区马铃薯主食消费引导体验的调研数据,深入探讨消费者个体特征、饮食习惯、社会经济地位、认知程度等因素对马铃薯主食的接受程度和购买消费意愿的影响。结果表明,消费者的年龄、体重、饮食习惯、营养知识水平、食品安全风险感知以及价格等均对其接受马铃薯主食有显著影响,但影响方向有差别。从中可看出,人们对马铃薯主食的认识和了解程度仍存在局限甚至误解。为此提出积极开展形式多样、寓教于行的食物营养科普活动,以提升公众的马铃薯主食营养认知水平,激发其更主动地接受和消费马铃薯主食。
The paper aims to ascertain the influence factors of consumers' nutrition cognition and purchase choice of potato staple food products. Based on the data of the consumption guide experience of potato staplefood collected from Beijing communities in 2016, the authors deeply discussed the influence of consumer'sindividual characteristics, dietary habits, socio-economic status and cognition levels on the acceptance topotato staple food and the willingness to buy and consume. The results showed that: consumers' age, weight,dietary habits, nutritional knowledge levels, food safety risk perception, and price and so on had significanteffects on their acceptance of potato staple food, but the influence directions were different, indicating that thedegree of awareness and understanding of potato staple food was still limited and there was misunderstood.Therefore, the study proposes to actively carry out various kinds of food nutrition popularization activities, inorder to promote the public nutrition cognition level of potato staple food, and initiate more active acceptance and consumption of potato staple food.
The paper aims to ascertain the influence factors of consumers' nutrition cognition and purchase choice of potato staple food products. Based on the data of the consumption guide experience of potato staplefood collected from Beijing communities in 2016, the authors deeply discussed the influence of consumer'sindividual characteristics, dietary habits, socio-economic status and cognition levels on the acceptance topotato staple food and the willingness to buy and consume. The results showed that: consumers' age, weight,dietary habits, nutritional knowledge levels, food safety risk perception, and price and so on had significanteffects on their acceptance of potato staple food, but the influence directions were different, indicating that thedegree of awareness and understanding of potato staple food was still limited and there was misunderstood.Therefore, the study proposes to actively carry out various kinds of food nutrition popularization activities, inorder to promote the public nutrition cognition level of potato staple food, and initiate more active acceptance and consumption of potato staple food.
引文
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[13]赵煜,彭涛,张小燕,等.马铃薯主食化面条新产品的研究[J],食品工业科技,2016(7):232-236,242.
[14]王秀丽,马云倩,孙君茂.中国马铃薯消费与未来展望[J].农业展望,2016(12):87-92.
[15]王秀丽,郭燕枝,马云倩,等.马铃薯的世界传播及对中国主食产业开发的启示[J].中国农学通报,2016(35):227-231.
[16]苗水清,郭燕枝,孙君茂.马铃薯馒头对中国居民主食营养结构改善分析[J].中国农业科技导报,2015(6):64-69.
[17]徐海泉,王秀丽,马冠生.马铃薯及其主食产品开发的营养可行性分析[J].中国食物与营养,2015(7):10-13.
[18]徐海泉,孙君茂,王小虎,马冠生.马铃薯与我国小康社会的主食文化[J],中国食物与营养,2016(5):13-16.
[19]许丹,靳承煜,曾凡逵,等.马铃薯营养与主食化加工现状与发展趋势[C].2016年中国马铃薯大会论文集,2016:156-166.
[2]惠亚茹;张晶晶,徐凌忠,等.7岁以下儿童生长发育Z评分及其影响因素研究[J].中国儿童保健杂志,2014(8):839-841.
[3]张千友,李敏,杜峰,等.主食化战略背景下马铃薯种植户行为研究——基于四川省260户马铃薯种植户的实证分析[J].西昌学院学报:自然科学版,2017(1):7-10,24.
[4]缪翼.加力推进马铃薯主食开发引领农业供给侧结构性改革[N].农民日报,2016.06.18.
[5] Butler., J.K., Cantrell, R,S. A behavioral decision theory approach to-modeling dyadic trust in superiors and subordinates[J].Psychobiological Reports,1984(55):19-28.
[6]黄雪梅,沈金福.破解消费者购买行为的心里密码[J].江苏商论,2016(9):30-31.
[7]宋来方.简述影响消费者购买行为的因素[J].现代商业,2012(12):24.
[8]刘晓萍,孙雨葭.浅析北京地区高端食用油产品推广潜力及策略[J],食品工业科技,2010(9):422-425.
[9]左洪亮.对影响消费者购买行为的心理因素的研究[J].商业研究,2005(10):98-100.
[10]黄季焜,仇焕广,白军飞,等.中国城市消费者对转基因食品的认知程度,接受程度和购买意愿[J].科技与经济,2006(2):61-67.
[11]陈萌山,王小虎.中国马铃薯主食产业化发展与展望[J].农业经济问题,2015(2):4-11.
[12]蔡仁祥,吴早贵,周建祥,等.中国马铃薯主食化——浙江省的发展对策[J].基因组学与应用生物学,2016(2):467-471.
[13]赵煜,彭涛,张小燕,等.马铃薯主食化面条新产品的研究[J],食品工业科技,2016(7):232-236,242.
[14]王秀丽,马云倩,孙君茂.中国马铃薯消费与未来展望[J].农业展望,2016(12):87-92.
[15]王秀丽,郭燕枝,马云倩,等.马铃薯的世界传播及对中国主食产业开发的启示[J].中国农学通报,2016(35):227-231.
[16]苗水清,郭燕枝,孙君茂.马铃薯馒头对中国居民主食营养结构改善分析[J].中国农业科技导报,2015(6):64-69.
[17]徐海泉,王秀丽,马冠生.马铃薯及其主食产品开发的营养可行性分析[J].中国食物与营养,2015(7):10-13.
[18]徐海泉,孙君茂,王小虎,马冠生.马铃薯与我国小康社会的主食文化[J],中国食物与营养,2016(5):13-16.
[19]许丹,靳承煜,曾凡逵,等.马铃薯营养与主食化加工现状与发展趋势[C].2016年中国马铃薯大会论文集,2016:156-166.