基于ANOVA方差的生态旅游者对景区管理模式的态度分析
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摘要
根据环境认知差异对生态旅游者进行分类,可以探究不同类型的生态旅游者对景区管理模式的态度差异。以我国黄山、张家界、云台山以及庐山风景区为样本,对生态旅游者的态度分四组进行问卷调查,然后使用ANOVA方差分析法对不同类型的生态旅游者对景区管理模式的态度进行计量分析。研究表明,不同类型的生态旅游者对景区生态管理方式的态度确实存在明显差别:1组生态旅游者更注重旅游的生态体验,他们对当前景区管理方式在一定程度上持反对态度;2组和3组对当前景区管理方式的态度并不明显;4组为生态忧患型的生态旅游者,对于当前景区管理方式基本持肯定态度。
By classifying eco-tourists according to their different perceptions of the environment, we can explore the difference of attitudes of different types of eco-tourists to towards the management model of scenic spots. First, taking Huangshan, Zhangjiajie, Yuntaishan and Lushan scenic spots as samples, the attitudes of eco-tourists were investigated by questionnaire in four groups. Then, the attitudes of different types of eco-tourists to the management model of scenic spots were measured and analyzed by ANOVA variance analysis. The research shows that there are obvious differences in the attitudes of different types of eco-tourists towards the management model of scenic spots. Among the four groups of eco-tourists divided in this paper, the first group pays more attention to the eco-experience of travel, and they are opposed to the current management of scenic spots to some extent. The attitude of the second group and the third group to the scenic spot management is not obvious. The fourth group of eco-tourists is ecologically distressed, and they hold a positive attitude towards the management model of scenic spots.
By classifying eco-tourists according to their different perceptions of the environment, we can explore the difference of attitudes of different types of eco-tourists to towards the management model of scenic spots. First, taking Huangshan, Zhangjiajie, Yuntaishan and Lushan scenic spots as samples, the attitudes of eco-tourists were investigated by questionnaire in four groups. Then, the attitudes of different types of eco-tourists to the management model of scenic spots were measured and analyzed by ANOVA variance analysis. The research shows that there are obvious differences in the attitudes of different types of eco-tourists towards the management model of scenic spots. Among the four groups of eco-tourists divided in this paper, the first group pays more attention to the eco-experience of travel, and they are opposed to the current management of scenic spots to some extent. The attitude of the second group and the third group to the scenic spot management is not obvious. The fourth group of eco-tourists is ecologically distressed, and they hold a positive attitude towards the management model of scenic spots.
引文
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[2] Palacio V,Mccool S F.Identifying ecotourists in Belize through ben- efit segmentation:A preliminary analysis[J].Journal of Sustainable Tourism,1997(03):234-243.
[3] Diamantis D.The characteristics of UK's ecotourists[J].Tourism Recreation Research,1999(02):99-10.
[4] 蔡永龙,周翠芬.扎根理论下旅游者满意度影响因素概念模型建构与分析——以广州四大生态型景区为例[J].华中师范大学学报(自然科学版),2018(01):137-146.
[5] 李燕琴.基于EI、NEP和VIS相互作用的生态旅游者培育模型探析 [J].地理研究,2009(06):1572-1582.
[6] 毛佳敏,周旗,周毓栋,等.大学生旅游行为特征及影响因素分析——以宝鸡文理学院为例[J].宝鸡文理学院学报(自然科学版),2018(01):77-81.
[7] 陈楠,乔光辉.大众旅游者与生态旅游者旅游动机比较研究——以云台山世界地质公园为例[J].地理科学进展,2010(08):1005-1010.
[8] 冯麟茜.基于MEC模型的旅游者生态旅游行为研究[J].统计与决策,2016(23):113-115.
[9] 宋晓玲.基于生态旅游者旅游行为分析的陕南生态旅游发展对策研究[J].农村经济与科技,2016(13):87-88.