碎片化传播视域下习近平新时代中国特色社会主义思想的宣传教育研究
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摘要
信息传播的碎片化和人类社会发展的趋势相一致,是人类走向自由全面发展的外在体现和内在要求。新媒体时代的碎片化传播是对原有传播秩序、传播规范、传播话语的解构乃至颠覆,是一次信息传播的革命。只有深刻把握碎片化传播的必然趋势和内在机理,才能牢牢掌握信息传播的领导权、主动权、话语权。习近平新时代中国特色社会主义思想的碎片化传播应以信息融合为前提、以贴近群众为重点、以互动交流为关键,要着力营造碎片化传播的有利环境、加强优质内容的生产制作、运用大数据智能精准推送、优化新媒体平台的设计开发。
The fragmentation of information dissemination is consistent with the trend of human social development. It is the external manifestation and internal requirement of human beings towards free and all-round development.The fragmentation of the new media era is a revolution in information dissemination for the deconstruction and subversion of the original communication order,communication norms,and communication discourse.Only by profoundly grasping the inevitable trend and internal mechanism of fragmented communication can we firmly grasp the leadership,initiative and discourse power of information dissemination. The fragmentation of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era should be based on information fusion,focusing on the masses and interacting with each other as the key. It is necessary to focus on creating an favorable environment for fragmented dissemination,enhancing the production and using of high-quality content,pushing accurately with large data,designing and developing the new media platforms.
The fragmentation of information dissemination is consistent with the trend of human social development. It is the external manifestation and internal requirement of human beings towards free and all-round development.The fragmentation of the new media era is a revolution in information dissemination for the deconstruction and subversion of the original communication order,communication norms,and communication discourse.Only by profoundly grasping the inevitable trend and internal mechanism of fragmented communication can we firmly grasp the leadership,initiative and discourse power of information dissemination. The fragmentation of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era should be based on information fusion,focusing on the masses and interacting with each other as the key. It is necessary to focus on creating an favorable environment for fragmented dissemination,enhancing the production and using of high-quality content,pushing accurately with large data,designing and developing the new media platforms.
引文
[1]马克思,恩格斯.德意志意识形态[M]//马克思,恩格斯.马克思恩格斯文集:第1卷.北京:人民出版社,2009:537.
[2]彭兰.碎片化社会背景下的碎片化传播及其价值实现[J].今传媒,2011(10).
[3]习近平在全国宣传思想工作会议上强调胸怀大局把握大势着眼大事努力把宣传思想工作做得更好[N].人民日报,2013-08-21(1).
[4]习近平在党的新闻舆论工作座谈会上强调坚持正确方向创新方法手段提高新闻舆论传播力引导力[N].人民日报,2016-02-20(1).
[5]习近平.在网络安全和信息化工作座谈会上的讲话[N].光明日报,2016-04-26(2).
[6]习近平在全国高校思想政治工作会议上强调把思想政治工作贯穿教育教学全过程开创我国高等教育事业发展新局面[N].光明日报,2016-12-09(1).
[7]习近平.决胜全面建成小康社会夺取新时代中国特色社会主义伟大胜利———在中国共产党第十九次全国代表大会上的报告[N].光明日报,2017-10-28(1).
[8]隋秀英,佟玲.新媒体时代马克思主义理论传播人才的培养[J].中国石油大学学报(社会科学版),2017,33(5):82-86.
[2]彭兰.碎片化社会背景下的碎片化传播及其价值实现[J].今传媒,2011(10).
[3]习近平在全国宣传思想工作会议上强调胸怀大局把握大势着眼大事努力把宣传思想工作做得更好[N].人民日报,2013-08-21(1).
[4]习近平在党的新闻舆论工作座谈会上强调坚持正确方向创新方法手段提高新闻舆论传播力引导力[N].人民日报,2016-02-20(1).
[5]习近平.在网络安全和信息化工作座谈会上的讲话[N].光明日报,2016-04-26(2).
[6]习近平在全国高校思想政治工作会议上强调把思想政治工作贯穿教育教学全过程开创我国高等教育事业发展新局面[N].光明日报,2016-12-09(1).
[7]习近平.决胜全面建成小康社会夺取新时代中国特色社会主义伟大胜利———在中国共产党第十九次全国代表大会上的报告[N].光明日报,2017-10-28(1).
[8]隋秀英,佟玲.新媒体时代马克思主义理论传播人才的培养[J].中国石油大学学报(社会科学版),2017,33(5):82-86.