社会化搜索中用户隐私披露行为意向的影响因素研究
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摘要
[目的/意义]社会化搜索是一种新型的网络信息搜索模式,与其他社交网络应用一样,用户在使用社会化搜索服务的过程中也同样存在个人隐私问题。而学术界对社会化搜索用户隐私披露行为的研究尚显不足。[方法/过程]通过对以往关于社会化搜索和隐私披露行为的文献进行整理,找出适合本研究的理论基础。将隐私计算理论、效用理论和计划行为理论相结合,构建社会化搜索用户隐私披露行为意向的影响因素模型,并提出了研究假设。使用问卷调查及结构方程分析方法对研究假设进行了实证检验。[结果/结论]研究发现信息控制能力、信息收益和社交收益对隐私披露的积极影响,而信任度和感知风险因素的影响则未被证实。
[Purpose/Significance]Social search is a new kind of network information search model,as with other social network applications,users in the process of using social search service also have the same personal privacy issues,yet the academic research on the behavior of social search users' privacy disclosure is still not enough.[Method/Process]In this paper,the authors collate the literatures of the previous research on social search and privacy disclosure,to find the theoretical basis for this study.Combining the theory of privacy calculus theory,utility theory and the theory of planned behavior,the research model of the influence factors of social search users' privacy disclosure intention is built,and the research hypothesis is proposed.Then,use questionnaire and structural equation analysis method,the empirical test is carried out on the research hypothesis.[Result/Conclusion]It is found that information control ability,information benefits and social benefits are the influencing factors of the privacy disclosure,while the trust degree and the perceived risk factors are not confirmed.
[Purpose/Significance]Social search is a new kind of network information search model,as with other social network applications,users in the process of using social search service also have the same personal privacy issues,yet the academic research on the behavior of social search users' privacy disclosure is still not enough.[Method/Process]In this paper,the authors collate the literatures of the previous research on social search and privacy disclosure,to find the theoretical basis for this study.Combining the theory of privacy calculus theory,utility theory and the theory of planned behavior,the research model of the influence factors of social search users' privacy disclosure intention is built,and the research hypothesis is proposed.Then,use questionnaire and structural equation analysis method,the empirical test is carried out on the research hypothesis.[Result/Conclusion]It is found that information control ability,information benefits and social benefits are the influencing factors of the privacy disclosure,while the trust degree and the perceived risk factors are not confirmed.
引文
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[41]朱晨菊.LBS用户隐私关注的影响因素研究[D].南京:南京大学,2014.
[42]Dinev T,Xu H,Smith J H,et al.Information privacy and correlates:An empirical attempt to bridge and distinguish privacy-related concepts[J].European Journal of Information Systems,2013,22(3):295-316.
[2]Evans B M,Chi E H.Towards a model of understanding social search[C]//Proceedings of the 2008 ACM Conference on Computer Supported Cooperative Work.San Diego:ACM 2008:485-494.
[3]Mc Donnell M,Shiri A.Social search:A taxonomy of,and a user centred approach to,social Web search[J].Program:Electronic Library and Information Systems,2011,45(1):6-28.
[4]Russell-Rose T,Tate T.Designing the search experience:The information architecture of discovery[J].Rose,2012,9(3):23-45.
[5]Scale M S.Facebook as a social search engine and the implications for libraries in the tw enty-first century[J].Library Hi Tech,2008,26(4):540-556.
[6]李枫林,罗芳晴,郭宁宁.社会化搜索的信息收益与分享行为研究[J].情报理论与实践,2013,36(11):53-56.
[7]赵中宁.社会化搜索模式的理论与实践研究[D].北京:清华大学,2006.
[8]Longo L,Dondio P,Barrett S.Enhancingsocial search:A computational collective intelligence model of behavioural traits,trust and time[M]//Transactions on computational collective intelligence II.Springer-Verlag,2010:46.
[9]黄来磊.基于复杂在线网络的社会化搜索[D].南京:南京航空航天大学,2009.
[10]张晶.基于社会化信息觅食的社会化网络搜索研究[D].北京:北京邮电大学,2012.
[11]程时端,郭亮,王文东.社会搜索研究综述[J].北京邮电大学学报,2013,36(1):1-13.
[12]孙晓宁,朱庆华,赵宇翔,等.社会化搜索研究进展综述[J].图书情报工作,2014(17):5-13..
[13]秦嘉杭.社会化搜索研究述评[J].情报资料工作,2014(6):61
[14]袁红.社会化媒体环境下的消费者信息搜寻行为研究述评[J].情报杂志,2013,32(4):91-96.
[15]Rifon N J,LaRose R,Choi S.Your privacy is sealed:Effects of Web privacy seals on trust and personal disclosures[J].Journal of Consumer Affairs,2005,39(2):339-362.
[16]Wang H,Lee M K O,Wang C.Consumer privacy concerns about Internet marketing[J].Communications of the ACM,1998,41(3):63-70.
[17]郭龙飞.社交网络用户隐私关注动态影响因素及行为规律研究[D].北京:北京邮电大学,2013.
[18]田丽,安静.社交媒体用户隐私关注研究[J].新闻与写作,2015(1):37-40.
[19]蒋骁,季绍波.网络隐私关注与行为意向影响因素的概念模型[J].科技与管理,2009(5):71-74.
[20]凡菊,姜元春,张结魁.网络隐私问题研究综述[J].情报理论与实践,2008,31(1):153-157.
[21]李军伟.基于演化博弈的社交网络用户隐私行为研究[D].北京:北京邮电大学,2014.
[22]齐荣.用户隐私研究综述[J].软件,2015(1):125-130.
[23]Davis F D.Perceived usefulness,perceived ease of use,and user acceptance of information technology[J].M IS Quarterly,1989,13(3):319-340.
[24]张玥,朱庆华.国外信息隐私研究述评[J].图书情报工作,2014(13):140-148.
[25]蒋骁,仲秋雁,季绍波.网络隐私的概念、研究进展及趋势[J].情报科学,2010(2):305-310.
[26]Culnan M J,Bies R J.Consumer Privacy:Balancingeconomic and justice considerations[J].Journal of Social Issues,2003,59(2):323-342.
[27]石硕.社交网站用户隐私披露行为探究:隐私计算理论与TPB模型的整合[D].南京:南京大学,2011.
[28]Zhao L,Lu Y,Gupta S.Disclosure intention of location-related information in location-based social netw ork services[J].International Journal of Electronic Commerce,2012,16(4):53-90.
[29]Ajzen I.The theory of planned behavior[J].Organizational behavior and human decision processes,1991,50(2):179-211.
[30]Malhotra N K,Kim S S,Agarwal J.Internet users'information privacy concerns(IUIPC):The construct,the scale,and a causal model[J].Information Systems Research,2004,15(4):336-355.
[31]Phelps J,Nowak G,Ferrell E.Privacy concerns and consumer w illingness to provide personal information[J].Journal of Public Policy&M arketing,2000,19(1):27-41.
[32]Xu H,Dinev T,Smith H J,et al.Examining the formation of individual's privacy concerns:Tow ard an integrative view.[C]//International Conference on Information Systems,ICIS 2008,Paris,France,December.2008.
[33]Khang H,Han E K,Ki E J.Exploring influential social cognitive determinants of social media use[J].Computers in Human Behavior,2014,36(7):48-55.
[34]Dinev T,Hart P.An Extended privacy calculus model for e-commerce transactions[J].Information Systems Research,2006,17(1):61-80.
[35]Lo J,Riemenschneider C.An examination of privacy concerns and trust entities in determining w illingness to disclose personal information on a social netw orking site[C]//Sustainable It Collaboration Around the Globe.Americas Conference on Information Systems,AM CIS 2010,Lima,Peru,August.2010.
[36]Stone E F,Stone L D.Privacy in organizations:Theoretical issues,research findings,and protection mechanisms[J].Research in Personnel&Human Resources M anagement,1990,88(3):349-411.
[37]Churchill G A.A paradigm for developing better measures of marketing constructs[J].Journal of M arketing Research,1979,16(1):64-73.
[38]王萩.SNS用户信息披露及影响因素研究[D].成都:电子科技大学,2011.
[39]Dwyer C,Hiltz S R,Passerini K.Trust and privacy concern within social netw orking sites:A comparison of facebook and myspace[C]//Reaching New Heights.Americas Conference on Information Systems,AM CIS 2007,Keystone,Colorado,USA,August.2007.
[40]Venkatesh V,Morris M G,Davis G B,et al.User acceptance of information technology:Tow ard a unified view[J].M IS Quarterly,2003,27(3):425-478.
[41]朱晨菊.LBS用户隐私关注的影响因素研究[D].南京:南京大学,2014.
[42]Dinev T,Xu H,Smith J H,et al.Information privacy and correlates:An empirical attempt to bridge and distinguish privacy-related concepts[J].European Journal of Information Systems,2013,22(3):295-316.