需求不确定下供应链间古诺博弈决策分析
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摘要
通过引入区间数和心态指标将需求函数模糊化,研究了需求不确定下供应链间竞争的决策问题。首先,分别构建了分散-分散决策、集中-分散决策和集中-集中决策三种模式下的供应链间价格竞争模型;其次,分析了不同竞争模式下市场规模等变量对零售价格、顾客需求量和供应链利润的影响;最后,以两条供应链为例,进行算例分析,并在此基础上,进一步分析了心态指标、市场规模等变量对最终决策结果的影响。
According to the introduction of interval fuzzy numbers and attitude index to demand function,a decision problem about price competition between supply chains under uncertain demand is studied. Firstly,the decision model of price competition about decentralized-decentralized,centralized-decentralized,and centralizedcentralized models is constructed. Secondly,the impact of some related variables on retail price,customer demand and supply chain profit under the three competition models is analyzed. Finally,a numerical example for two supply chains is given and the influence of the attitude index,market size and other variables on the final decision results is analyzed.
According to the introduction of interval fuzzy numbers and attitude index to demand function,a decision problem about price competition between supply chains under uncertain demand is studied. Firstly,the decision model of price competition about decentralized-decentralized,centralized-decentralized,and centralizedcentralized models is constructed. Secondly,the impact of some related variables on retail price,customer demand and supply chain profit under the three competition models is analyzed. Finally,a numerical example for two supply chains is given and the influence of the attitude index,market size and other variables on the final decision results is analyzed.
引文
[1]侯琳琳,邱菀华.零售商价格竞争下供应链的均衡及协调研究[J].系统工程学报,2010,25(2):246-250.
[2] Anderson E J,Bao Y. Price competition with integrated and decentralized supply chains[J]. European journal of Operational research,2010,200(1):227-234.
[3] Zhao J,Tang W,Wei J. Pricing decision for substitutable products with retail competition in a fuzzy environment[J]. International Journal of Production Economics,2012,135(1):144-153.
[4] Wu C H,Chen C W,Hsieh C C. Competitive pricing decisions in a two-echelon supply chain with horizontal and vertical competition[J]. International Journal of Production Economics,2012,135(1):265-274.
[5]廖涛,艾兴政,唐小我.链与链基于价格和服务竞争的纵向结构选择[J].控制与决策,2009,24(10):1540-1548.
[6]屠冉冉,洪跃,龚晓婧.基于Stackelberg博弈策略下的多渠道供应链决策研究[J].数学的实践与认识,2012,42(1):84-91.
[7]肖迪,黄培清.基于供应链间价格竞争的供货渠道选择策略[J].工业工程与管理,2010,15(4):31-34.
[8]李柏勋,周永务,王圣东.供应链间Stackelberg博弈下纵向结构决策模型[J].科研管理,2012,33(12):50-58.
[9]孟庆春,李慧慧.基于新产消合一考虑链间竞争的供应链价值最大化研究[J].中国管理科学,2015,23(3):168-176.
[10]陈志松,王慧敏,马平.多晶硅光伏供应链的竞争,合作与协调[J].中国管理科学,2011,19(1):55-61.
[11]付小勇,朱庆华,赵铁林.基于逆向供应链间回收价格竞争的回收渠道选择策略[J].中国管理科学,2014,22(10):72-79.
[12] Hafezalkotob A. Competition of two green and regular supply chains under environmental protection and revenue seeking policies of government[J]. Computers&Industrial Engineering,2015,82:103-114.
[13] Wu D,Baron O,Berman O. Bargaining in competing supply chains with uncertainty[J]. European Journal of Operational Research,2009,197(2):548-556.
[14]艾兴政,唐小我,涂智寿.不确定环境下链与链竞争的纵向控制结构绩效[J].系统工程学报,2008,23(2):188-193.
[15]艾兴政,马建华,唐小我.不确定环境下链与链竞争纵向联盟与收益分享[J].管理科学学报,2010,13(7):1-8.
[16] Ai X,Chen J,Zhao H,et al. Competition among supply chains:implications of full returns policy[J].International Journal of Production Economics,2012,139(1):257-265.
[17] He Z, Wang S, Cheng T C E. Competition and evolution in multi-product supply chains:an agentbased retailer model[J]. International Journal of Production Economics,2013,146(1):325-336.
[18]张婷婷.需求不确定下零售商主导的供应链间价格竞争模式研究[J].物流技术,2015,34(3):225-227.
[19]兰蓉,范九伦.三参数区间值模糊集上的TOPSIS决策方法[J].系统工程理论与实践,2009,29(5):129-136.
[20]江红莉,何建敏,庄亚明,等.基于直觉模糊集和证据理论的群决策方法[J].控制与决策,2012,27(5):752-756.
[21]谭春桥.基于区间值直觉模糊集的TOPSIS多属性决策[J].模糊系统与数学,2010,24(1):92-97.
[22]罗承忠.模糊集引论[M].北京:北京师范大学出版社,1989.
[23]张兴芳,管恩瑞,孟广武.区间值模糊综合评判及其应用[J].系统工程理论与实践,2001,21(12):81-84.
[2] Anderson E J,Bao Y. Price competition with integrated and decentralized supply chains[J]. European journal of Operational research,2010,200(1):227-234.
[3] Zhao J,Tang W,Wei J. Pricing decision for substitutable products with retail competition in a fuzzy environment[J]. International Journal of Production Economics,2012,135(1):144-153.
[4] Wu C H,Chen C W,Hsieh C C. Competitive pricing decisions in a two-echelon supply chain with horizontal and vertical competition[J]. International Journal of Production Economics,2012,135(1):265-274.
[5]廖涛,艾兴政,唐小我.链与链基于价格和服务竞争的纵向结构选择[J].控制与决策,2009,24(10):1540-1548.
[6]屠冉冉,洪跃,龚晓婧.基于Stackelberg博弈策略下的多渠道供应链决策研究[J].数学的实践与认识,2012,42(1):84-91.
[7]肖迪,黄培清.基于供应链间价格竞争的供货渠道选择策略[J].工业工程与管理,2010,15(4):31-34.
[8]李柏勋,周永务,王圣东.供应链间Stackelberg博弈下纵向结构决策模型[J].科研管理,2012,33(12):50-58.
[9]孟庆春,李慧慧.基于新产消合一考虑链间竞争的供应链价值最大化研究[J].中国管理科学,2015,23(3):168-176.
[10]陈志松,王慧敏,马平.多晶硅光伏供应链的竞争,合作与协调[J].中国管理科学,2011,19(1):55-61.
[11]付小勇,朱庆华,赵铁林.基于逆向供应链间回收价格竞争的回收渠道选择策略[J].中国管理科学,2014,22(10):72-79.
[12] Hafezalkotob A. Competition of two green and regular supply chains under environmental protection and revenue seeking policies of government[J]. Computers&Industrial Engineering,2015,82:103-114.
[13] Wu D,Baron O,Berman O. Bargaining in competing supply chains with uncertainty[J]. European Journal of Operational Research,2009,197(2):548-556.
[14]艾兴政,唐小我,涂智寿.不确定环境下链与链竞争的纵向控制结构绩效[J].系统工程学报,2008,23(2):188-193.
[15]艾兴政,马建华,唐小我.不确定环境下链与链竞争纵向联盟与收益分享[J].管理科学学报,2010,13(7):1-8.
[16] Ai X,Chen J,Zhao H,et al. Competition among supply chains:implications of full returns policy[J].International Journal of Production Economics,2012,139(1):257-265.
[17] He Z, Wang S, Cheng T C E. Competition and evolution in multi-product supply chains:an agentbased retailer model[J]. International Journal of Production Economics,2013,146(1):325-336.
[18]张婷婷.需求不确定下零售商主导的供应链间价格竞争模式研究[J].物流技术,2015,34(3):225-227.
[19]兰蓉,范九伦.三参数区间值模糊集上的TOPSIS决策方法[J].系统工程理论与实践,2009,29(5):129-136.
[20]江红莉,何建敏,庄亚明,等.基于直觉模糊集和证据理论的群决策方法[J].控制与决策,2012,27(5):752-756.
[21]谭春桥.基于区间值直觉模糊集的TOPSIS多属性决策[J].模糊系统与数学,2010,24(1):92-97.
[22]罗承忠.模糊集引论[M].北京:北京师范大学出版社,1989.
[23]张兴芳,管恩瑞,孟广武.区间值模糊综合评判及其应用[J].系统工程理论与实践,2001,21(12):81-84.