公共外交视角下韩越经济合作研究
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摘要
跨国/境经济合作是当今世界贸易往来的必然选择,但是国家之间的经济合作活动往往深受政治政策的影响。不过,在世界政治形势急剧变化的背景下,传统的政治经济手段已不再像过去一样作用显著,利用"软实力"来扩大一国影响力,从而获得跨境经济效应更为符合世界新形势的要求。本文从公共外交的角度,对跨国经济合作进行分析,阐释公共外交对跨国经济合作的促进作用。研究表明,韩国在越南采取的公共外交政策主要以文化外交、企业外交以及援助外交三种外交形式来提高韩国的国家形象;韩国在越南开展的公共外交有利于两国之间的经济合作,尤其是跨境投资、跨境劳动、跨境贸易等。在分析韩国依托对越南的公共外交推进两国经济合作的基础上,开展国际经济合作视角下中国公共外交相关研究。
Transnational economic cooperation is an inevitable choice in the world trade exchanges nowadays, which deeply influenced by political policies.The traditional foreign economic and political means are increasingly prominent in the process of international globalization.However, under the background of the profound change of world politics, both the two means are no longer as important as in the past, the use of "soft power" to expand influences, so as to obtain cross-border economic effects become more effective in the new world pattern.From the perspective of public diplomacy, this article aims to analyze the role of public diplomacy in promoting transnational economic cooperation basing on the study of ROK's policy to Vietnam. The study shows that the specific measures adopted by ROK, mainly include cultural diplomacy, corporate diplomacy and aid diplomacy,finally improve it's national image and enhance the economic cooperation between the two countries, which may provide certain reference for China' public diplomacy.
Transnational economic cooperation is an inevitable choice in the world trade exchanges nowadays, which deeply influenced by political policies.The traditional foreign economic and political means are increasingly prominent in the process of international globalization.However, under the background of the profound change of world politics, both the two means are no longer as important as in the past, the use of "soft power" to expand influences, so as to obtain cross-border economic effects become more effective in the new world pattern.From the perspective of public diplomacy, this article aims to analyze the role of public diplomacy in promoting transnational economic cooperation basing on the study of ROK's policy to Vietnam. The study shows that the specific measures adopted by ROK, mainly include cultural diplomacy, corporate diplomacy and aid diplomacy,finally improve it's national image and enhance the economic cooperation between the two countries, which may provide certain reference for China' public diplomacy.
引文
(1)邢悦、李智珩:《“韩流”:韩国政府对华公共外交论析》,《外交评论·外交学院学报》2014年第6期,第125～139页。
(2)KF,Korea Foundation,韩国国际交流财团,建立于1991年12月14日,主要目的是在世界范围内提升韩国形象,主要负责文化合作与文化交流项目。KF旨在通过文化交流项目将韩国与世界各国联系起来,推广韩国文化。
(3)KOICA,Korea International Cooperation Agency,韩国国际合作机构(也译“韩国国际合作局”“韩国国际协力团”),建立于1991年4月,是韩国通商部下属机构,主要负责韩国在海外的公共外交,具体负责向发展中国家提供韩国政府开发援助(ODA)的工作。KOICA的目标为加强韩国与世界上发展中国家的友谊与合作,帮助其实现社会稳定、经济发展。
(4)■,“A Study on the Official Development Assistance and Public Diplomacy—— Focused on Korea’s Aid Program for Developing Countries that Participated in the Korean War”,■,2010.
(5)Park S J,Lim Y S,“Information Networks and Social Media Use in Public Diplomacy:A Comparative Analysis of South Korea and Japan”,Asian Journal of Communication,24(1),2014,pp.79-98.
(6)付玉帅:《韩国公共外交的主体与内容》,《公共外交季刊》2012年第4期,第100～106页。
(7)国家品牌指数(Nation Brands Index,NBI)于2005年推出,是由Simon Anholt教授建立的项目,用来测量50个国家的国际形象。这50个国家分布在北美洲、欧洲的中西东部、亚太、拉丁美洲、中东、非洲等地区。测量指标为商品出口、管理、文化与传统、居民、旅游、投资与外来移民6项,旨在衡量一个国家的总体名声。每年有2万余名18岁以上的成年人参与相关网络调查。
(8)付玉帅:《韩国公共外交的主体与内容》,《公共外交季刊》2012年第4期,第100～106页。
(9)■
(10)Doobo Shim Korea,Li Ni,“Hybridity and the Rise of Korean Popular Culture in Asia”,Studies in Culture & Art,28(1),2009,pp.25-44.
(11)■ Du’o’ng.Quan ■’a Vi■’c vǎn hóa gi■
(12)Nguyen Thi Thanh Lan,“The Analysis of Trade Relation between Vietnam and South Korea during 1992-2013”,Hankuk University of Foreign Studies,2015.
(13)Hjalmarsson D A,“South Korea’s Public Diplomacy:A Cultural Approach :The Acquirement of Soft Power”,Sodertorn University,2013.
(14)■ Ly.?nh hu’■’ng ngo■ giao qu■’i Vi■ giao Vi■ Nam,2014.
(15)■,■,■,2011.
(2)KF,Korea Foundation,韩国国际交流财团,建立于1991年12月14日,主要目的是在世界范围内提升韩国形象,主要负责文化合作与文化交流项目。KF旨在通过文化交流项目将韩国与世界各国联系起来,推广韩国文化。
(3)KOICA,Korea International Cooperation Agency,韩国国际合作机构(也译“韩国国际合作局”“韩国国际协力团”),建立于1991年4月,是韩国通商部下属机构,主要负责韩国在海外的公共外交,具体负责向发展中国家提供韩国政府开发援助(ODA)的工作。KOICA的目标为加强韩国与世界上发展中国家的友谊与合作,帮助其实现社会稳定、经济发展。
(4)■,“A Study on the Official Development Assistance and Public Diplomacy—— Focused on Korea’s Aid Program for Developing Countries that Participated in the Korean War”,■,2010.
(5)Park S J,Lim Y S,“Information Networks and Social Media Use in Public Diplomacy:A Comparative Analysis of South Korea and Japan”,Asian Journal of Communication,24(1),2014,pp.79-98.
(6)付玉帅:《韩国公共外交的主体与内容》,《公共外交季刊》2012年第4期,第100～106页。
(7)国家品牌指数(Nation Brands Index,NBI)于2005年推出,是由Simon Anholt教授建立的项目,用来测量50个国家的国际形象。这50个国家分布在北美洲、欧洲的中西东部、亚太、拉丁美洲、中东、非洲等地区。测量指标为商品出口、管理、文化与传统、居民、旅游、投资与外来移民6项,旨在衡量一个国家的总体名声。每年有2万余名18岁以上的成年人参与相关网络调查。
(8)付玉帅:《韩国公共外交的主体与内容》,《公共外交季刊》2012年第4期,第100～106页。
(9)■
(10)Doobo Shim Korea,Li Ni,“Hybridity and the Rise of Korean Popular Culture in Asia”,Studies in Culture & Art,28(1),2009,pp.25-44.
(11)■ Du’o’ng.Quan ■’a Vi■’c vǎn hóa gi■
(12)Nguyen Thi Thanh Lan,“The Analysis of Trade Relation between Vietnam and South Korea during 1992-2013”,Hankuk University of Foreign Studies,2015.
(13)Hjalmarsson D A,“South Korea’s Public Diplomacy:A Cultural Approach :The Acquirement of Soft Power”,Sodertorn University,2013.
(14)■ Ly.?nh hu’■’ng ngo■ giao qu■’i Vi■ giao Vi■ Nam,2014.
(15)■,■,■,2011.