无锡灵山景区发射形象与接受形象的比较研究——基于网络文本的分析
|
摘要
旅游目的地形象对于景区发展至关重要,而当今很多景区在形象传播时忽略旅游者的接受与否,盲目拔高自身形象,使景区发展进入瓶颈期。本文从传播意念和接受意念两大角度,以无锡灵山景区的旅游形象为例,选取官方网站和相关旅游平台的网络文本进行研究。从主要景点、个性感知和旅游活动这三个方面,运用ROST软件提取无锡灵山景区发射形象、游客接受形象的高频词和共线关系并进行比较分析,以厘清景区现阶段传播与接受形象间的异同。研究结果为无锡灵山景区更好地塑造旅游形象与经营管理提供借鉴。
The image of tourist destination is crucial to the development of scenic spots. However, many scenic spots ignore the tourists' acceptance or not at the time of image transmission, blindly elevate their own image and make the development of scenic spots into a bottleneck. This article, from two perspectives of spreading ideas and accepting ideas, takes the tourism image of Wuxi Lingshan scenic spot as an example, and selects the online texts of official websites and relevant travel platforms for research. Using the ROST software to extract the image of the launch of Wuxi Lingshan Scenic Spot from the perspective of the main attractions, individual perception and tourism activities, the high frequency words and collinear relationship of the tourists' acceptance of the image are compared and analyzed, so as to clarify the communication and reception of the image at the present stage Similarities and differences. The result of this research provides reference for Shanshan Scenic Spot in Wuxi to better shape tourism image and management.
The image of tourist destination is crucial to the development of scenic spots. However, many scenic spots ignore the tourists' acceptance or not at the time of image transmission, blindly elevate their own image and make the development of scenic spots into a bottleneck. This article, from two perspectives of spreading ideas and accepting ideas, takes the tourism image of Wuxi Lingshan scenic spot as an example, and selects the online texts of official websites and relevant travel platforms for research. Using the ROST software to extract the image of the launch of Wuxi Lingshan Scenic Spot from the perspective of the main attractions, individual perception and tourism activities, the high frequency words and collinear relationship of the tourists' acceptance of the image are compared and analyzed, so as to clarify the communication and reception of the image at the present stage Similarities and differences. The result of this research provides reference for Shanshan Scenic Spot in Wuxi to better shape tourism image and management.
引文
(1)Hunt JD.Image-AFactorin Tourism[D].Colorado State University.1971.
(2)Gartner C.Image formation process[J].Journal of Travel&Tourism Marketing,1993,2(3):191-215.
(3)Barich HP,Kotler.AFrameworkfor Marketing Image Management[J].Sloan Management Review,1991(94):248-291.
(4)谢朝武,黄远水.论旅游地形象策划的参与型组织模式[J].旅游学刊,2002,17(2):63-67
(5)Tasci A D A,Gartner W C.Destination image and its functional relationships[J].Journal of Travel Research,2007,45(4):413-425.
(6)黎浩,吕镇.论旅游目的地形象与旅游目的地形象战略[J].商业经济与管理,1996,(6):62-65.
(7)郭风华,王琨,张建立,李仁杰.成都“五朵金花”乡村旅游地形象认知——基于博客游记文本的分析[J].旅游学刊,2015,30(4):84-94.
(8)张高军,李君轶,张柳.华山风景区旅游形象感知研究——基于游客网络日志的文本分析[J].旅游科学,2011,25(4):84-87.
(9)冯捷蕴.北京旅游目的地形象的感知——中西方旅游者博客的多维话语分析[J].旅游学刊,2011,26(9):19-28.
(10)王媛,许鑫,冯学钢,吴文智.基于文本挖掘的古镇旅游形象感知研究——以朱家角为例[J].旅游科学,2013,27(5):86-95.
(11)徐小波,赵磊,刘滨谊,吴必虎,钟栎娜.中国旅游城市形象感知特征与分异[J].地理研究,2015,34(7):1367-1379.
(2)Gartner C.Image formation process[J].Journal of Travel&Tourism Marketing,1993,2(3):191-215.
(3)Barich HP,Kotler.AFrameworkfor Marketing Image Management[J].Sloan Management Review,1991(94):248-291.
(4)谢朝武,黄远水.论旅游地形象策划的参与型组织模式[J].旅游学刊,2002,17(2):63-67
(5)Tasci A D A,Gartner W C.Destination image and its functional relationships[J].Journal of Travel Research,2007,45(4):413-425.
(6)黎浩,吕镇.论旅游目的地形象与旅游目的地形象战略[J].商业经济与管理,1996,(6):62-65.
(7)郭风华,王琨,张建立,李仁杰.成都“五朵金花”乡村旅游地形象认知——基于博客游记文本的分析[J].旅游学刊,2015,30(4):84-94.
(8)张高军,李君轶,张柳.华山风景区旅游形象感知研究——基于游客网络日志的文本分析[J].旅游科学,2011,25(4):84-87.
(9)冯捷蕴.北京旅游目的地形象的感知——中西方旅游者博客的多维话语分析[J].旅游学刊,2011,26(9):19-28.
(10)王媛,许鑫,冯学钢,吴文智.基于文本挖掘的古镇旅游形象感知研究——以朱家角为例[J].旅游科学,2013,27(5):86-95.
(11)徐小波,赵磊,刘滨谊,吴必虎,钟栎娜.中国旅游城市形象感知特征与分异[J].地理研究,2015,34(7):1367-1379.