简约风格的传统茶叶品牌包装设计
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摘要
目的:为了改变茶叶的过度包装现状,塑造具有品牌内涵的简约化茶叶包装。方法:分析论证、案例论证传统茶叶的包装也应随时代需要融合茶叶的绿色天然性、自然性特点,在设计过程中注重人与自然和谐共生。结果:传统茶叶的包装需要承载茶叶的文化内涵、体现品牌信息的风格简洁,语少而意多的简约化设计。
In order to deal with the over packing of the tea,the contracted tea packaging with connotation of the brand is shaped.The analysis and argument and case prove that the traditional tea packaging should also incorporate the green natural and natural characteristics of tea leaves in the future.In the design process,The harmonious coexistence between man and nature should be paid attention to in the process of designing.Traditional tea packaging needs to carry the cultural connotation of tea and reflects simple style of the brand message and simple design in which the words are few and the meaning is a lot.
In order to deal with the over packing of the tea,the contracted tea packaging with connotation of the brand is shaped.The analysis and argument and case prove that the traditional tea packaging should also incorporate the green natural and natural characteristics of tea leaves in the future.In the design process,The harmonious coexistence between man and nature should be paid attention to in the process of designing.Traditional tea packaging needs to carry the cultural connotation of tea and reflects simple style of the brand message and simple design in which the words are few and the meaning is a lot.
引文
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[6]邱妍.浅谈茶叶包装设计应注意的几个问题[J].福建茶叶,2015,(5):40-41.
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[9]童振平.色彩情感表现及在商业插画中的应用研究[D].杭州:浙江理工大学,2015.
[10]韩岩岩.浅析包装视觉传达设计对消费者购买行为的影响[J].华章,2011,(8):68-69.
[2]曹国荣,王瑜,黄仁晖,等.包装废弃物与逆向物流的研究[J].包装工程,2006,(06):58-60.
[3]张婷婷.简约风格之于现代包装设计的特殊地位[J].大观,2016,(9):069.
[4]朱海燕.中国茶美学研究——唐宋茶美学思想与当代茶美学建设[D].长沙:湖南农业大学,2008.
[5]彭建祥.包装设计实务[M].北京:清华大学出版社,2013:141.
[6]邱妍.浅谈茶叶包装设计应注意的几个问题[J].福建茶叶,2015,(5):40-41.
[7]施俊.图形符号在包装设计中的象征意义[J].包装工程,2007,28(2):160-161.
[8]夏志良,叶振合.包装设计[M].北京:中国轻工业出版社,2012.8.
[9]童振平.色彩情感表现及在商业插画中的应用研究[D].杭州:浙江理工大学,2015.
[10]韩岩岩.浅析包装视觉传达设计对消费者购买行为的影响[J].华章,2011,(8):68-69.