神经信息系统研究:定位、方法和展望
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摘要
近些年,认知神经科学的研究方法有效弥补了传统信息系统(IS)研究存在的不足,降低了传统研究自我报告方法的测量误差,客观并准确地测量用户决策的心理加工过程,推进了信息系统科学研究的发展。通过介绍信息系统研究领域的国际前沿——神经信息系统研究(NeuroIS),力图帮助IS研究者更好地了解NeuroIS国内外研究现状,洞察进入NeuroIS这一前沿领域所需的相关知识和技术基础。通过收集并阅读NeuroIS自提出以来至今的文献,回顾并总结其发展历程、学科定位、常用研究工具和研究问题,论述NeuroIS研究应该明确的定位和工具选择的方法,并对现有文献的研究主题进行梳理,最后提出NeuroIS未来研究的实用性建议。
Research methods of cognitive neuroscience make up the shortcomings of the traditional information systems(IS) research, reduce the measurement error of self-report, accurately reveal the psychological process of user's decision making, and have promoted the development of scientific research on information systems. This paper intends to introduce neuroscience information systems(NeuroIS) research which is the international frontier of information systems research, help IS scholars better understand research status of NeuroIS and get insight into the related necessary knowledge and technical basis of the NeuroIS frontier research areas. We review and summarize the development phases, disciplinary orientation, common research tools and research questions of NeuroIS by collecting and looking through related literature after the proposal of NeuroIS. We point out the specified orientation and ways to choose proper methods of NeuroIS research, classify the research topics of existing literatures and put forward some practical suggestions for future research.
Research methods of cognitive neuroscience make up the shortcomings of the traditional information systems(IS) research, reduce the measurement error of self-report, accurately reveal the psychological process of user's decision making, and have promoted the development of scientific research on information systems. This paper intends to introduce neuroscience information systems(NeuroIS) research which is the international frontier of information systems research, help IS scholars better understand research status of NeuroIS and get insight into the related necessary knowledge and technical basis of the NeuroIS frontier research areas. We review and summarize the development phases, disciplinary orientation, common research tools and research questions of NeuroIS by collecting and looking through related literature after the proposal of NeuroIS. We point out the specified orientation and ways to choose proper methods of NeuroIS research, classify the research topics of existing literatures and put forward some practical suggestions for future research.
引文
[1]马庆国,王小毅.认知神经科学、神经经济学与神经管理学[J].管理世界,2006(10):139-149.
[2]DIMOKA A, PAVLOU P,DAVIS F D.NeuroIS:the potential of cognitive neuroscience for information systems research[J].Information Systems Research, 2011,22(4):687-702.
[3]RANDOLPH A B, McCAMPBELL L A, MOORE M M, et al.Controllability of galvanic skin response[C]//THE HCI INTERNATIONAL CONFERENCE.Proceedings of the International Conference on Human-Computer Interaction(HCII). New York:Lawrence Erlbaum Associates, 2005:22-27.
[4]DIMOKA A, DAVIS F D. Where does TAM reside in the brain? The neural mechanisms underlying technology adoption[C]//TE'ENI D,ROWE F.Proceedings of the 29th International Conference on Information Systems. Paris:IEEE Computer Society, 2008:14-17.
[5]DIMOKA A. What does the brain tell us about trust and distrust?Evidence from a functional neuroimaging study[J]. MIS Quarterly,2010,34(2):373-396.
[6]RIEDL R, HUBERT M, KENNING P. Are there neural gender differences in online trust? An fMRI study on the perceived trustworthiness of eBay offers[J]. MIS Quarterly, 2010,34(2):397-428.
[7]DIMOKA A, BENBASAT I, DAVIS F D, et al.On the use of neurophysiologic tools in is research:developing a research agenda for neuroIS[J].MIS Quarterly, 2012,36(3):679-702.
[8]DIMOKA A. How to conduct a functional magnetic resonance(FMRI)study in social science research[J].MIS Quarterly,2012,36(3):811-840.
[9]LIANG T P. Special issue:neuroscience in information systems research[J].Journal of Management Information Systems,2014,30(4):7-12.
[10]VOM BROCKE J, LIANG T P. Guidelines for neuroscience studies in information systems research[J].Journal of Management Information Systems, 2014,30(4):211-234.
[11]GREGOR S, LIN A C H, GEDEON T, et al.Neuroscience and a Nomo logical network for the understanding and assessment of emotions in information systems research[J].Journal of Management Information Systems, 2014,30(4):13-48.
[12]LI M, JIANG Q, TAN C H, et al.Enhancing user-game engagement through software gaming elements[J].Journal of Management Information Systems, 2014,30(4):115-150.
[13]KUAN K K Y, ZHONG Y, CHAU P Y K. Informational and normative social influence in group-buying:evidence from selfreported and EEG data[J]. Journal of Management Information Systems, 2014,30(4):151-178.
[14]DeGUINEA A O, TITAH R, LéGER P M.Explicit and implicit antecedents of users'behavioral beliefs in information systems:a neuropsychological investigation[J].Journal of Management Information Systems, 2014,30(4):179-210.
[15]MINAS R K, POTTER R F, DENNIS A Ret al. Putting on the thinking cap:using NeuroIS to understand information processing biases in virtual teams[J].Journal of Management Information Systems, 2014,30(4):49-82.
[16]RIEDL R, MOHR P N C, KENNING P H. et al. Trusting humans and avatars:a brain imaging study based on evolution theory[J].Journal of Management Information Systems, 2014,30(4):83-114.
[17]RIEDL R, DAVIS F D, HEVNER A R. Towards a NeuroIS research methodology:intensifying the discussion on methods, tools, and measurement[J].Journal of the Association for Information Systems, 2014,15(15):1-35.
[18]LéGER P M, TITAH R, SéNECAL S. et al. Precision is in the eye of the beholder:application of eye fixation-related potentials to information systems research[J].Journal of the Association for Information Systems, 2014,15:651-678.
[19]TAMS S, HILL K, THATCHER J. NeuroIS:alternative or complement to existing methods? Illustrating the holistic effects of neuroscience and self-reported data in the context of techno stress research[J].Journal of the Association for Information Systems,2014,15:723-753.
[20]VANCE A, EARGLE D, ANDERSON B B, et al. Using measures of risk perception to predict information security behavior:insights from electroencephalography(EEG)[J]. Journal of the Association for Information Systems, 2014,15(10):679-722.
[21]KENNING P, PLASSMANN H, AHLERT D. Applications of functional magnetic resonance imaging for market research[J]. Qualitative Market Research:An International Journal,2007,10(2):135-152.
[22]MüLLER-PUTZ G R, RIEDL R, WRIESSNEGGER S C.Electroencephalography(EEG)as a research tool in the information systems discipline:foundations, measurement,and applications[J].Communications of the Association for Information Systems, 2015,37(1):911-948.
[23]SHITKOVA M, BROCKE J, RIEDL R.Choice of a NeuroIS tool:an AHP-based approach[J].Lecture Notes in Information Systems and Organization, 2015,10:51-58.
[24]RIEDL R, KINDERMANN H, AUINGER A, et al.Techno stress from a neurobiological perspective:system breakdown increases the stress hormone cortical in computer users[J].Business&Information Systems Engineering, 2012, 2(2):61-69.
[25]ASTOR P J, ADAM M T P, JER?I?P, et al. Integrating biosignals into information systems:a NeuroIS tool for improving emotion regulation[J]. Journal of Management Information Systems,2013,30(3):247-277.
[26]LéGER P M, DAVIS F D, CRONAN T P, et al.Neurophysiologic correlates of cognitive absorption in an inactive training context[J].Computers in Human Behavior, 2014,34:273-283.
[27]LéGER P M, RIEDL R, VOM BROCKE J. Emotions and ERP information sourcing:the moderating role of expertise[J].Industrial Management&Data Systems, 2014,114(3):456-471.
[28]HU Q, WEST R, SMARANDESCU L.The role of self-control in information security violations:insights from a cognitive neuroscience perspective[J].Journal of Management Information Systems, 2015,31(4):6-48.
[29]HUANG Y F, KUO F Y, LU P, et al.Hedonic evaluation can be automatically performed:an electroencephalography study of website impression across two cultures[J].Computers in Human Behavior,2015,49:138-146.
[30]TEUBNER T, ADAM M, RIORDAN R. The impact of computerized agents on immediate emotions, overall arousal and bidding behavior in electronic auctions[J].Journal of the Association for Information Systems, 2015,16(10):838-879.
[31]ADAM M T P, ASTOR P J, KR?MER J. Affective images, emotion regulation and bidding behavior:an experiment on the influence of competition and community emotions in internet auctions[J].Journal of Interactive Marketing, 2016,35:56-69.
[32]ADAM M T P, GIMPEL H, MAEDCHE A,et al.Design blueprint for stress-sensitive adaptive enterprise systems[J]. Business&Information Systems Engineering, 2016,59:1-15.
[33]ANDERSON B B, JENKINS J L, VANCE A, et al.Your memory is working against you:how eye tracking and memory explain habituation to security warnings[J].Decision Support Systems,2016,92:3-13.
[34]ANDERSON B B, VANCE A, KIRWAN C B, et al.From warning to wallpaper:why the brain habituates to security warnings and what can be done about it[J].Journal of Management Information Systems, 2016,33(3):713-743.
[35]JENKINS J L, ANDERSON B B, VANCE A, et al.More harm than good? How messages that interrupt can make us vulnerable[J].Information Systems Research, 2016,27(4):880-896.
[36]LUAN J, YAO Z, ZHAO F T, et al.Computers in human behavior search product and experience product online reviews:an eyetracking study on consumers'review search behavior[J].Computers in Human Behavior, 2016,65:420-430.
[37]WANG Q ZH, MENG L, LIU M L, et al.How do social-based cues influence consumers'online purchase decisions? An event-related potential study[J].Electronic Commerce Research, 2016,16(1):1-26.
[38]WARKENTIN M, JOZHNSTON A C, WALDEN E A, et al.Neural correlates of protection motivation for secure it behaviors:an fMRI exploration[J].Journal of the Association for Information Systems,2016,17(3):194-215.
[39]WELLS T M, DENNIS A R. To email or not to email:the impact of media on psycho physiological responses and emotional content in utilitarian and romantic communication[J].Computers in Human Behavior, 2016,54:1-9.
[40]RIEDL R, LéGER P M. Fundamentals of NeuroIS[M].Berlin:Springer-Verlag Berlin, 2016.
[41]SIDOROVA A, EVANGELOPOULOS N, VALACICH J S, et al.Uncovering the intellectual core of the information systems discipline[J].MIS Quarterly, 2008,32(3):467-482.
[2]DIMOKA A, PAVLOU P,DAVIS F D.NeuroIS:the potential of cognitive neuroscience for information systems research[J].Information Systems Research, 2011,22(4):687-702.
[3]RANDOLPH A B, McCAMPBELL L A, MOORE M M, et al.Controllability of galvanic skin response[C]//THE HCI INTERNATIONAL CONFERENCE.Proceedings of the International Conference on Human-Computer Interaction(HCII). New York:Lawrence Erlbaum Associates, 2005:22-27.
[4]DIMOKA A, DAVIS F D. Where does TAM reside in the brain? The neural mechanisms underlying technology adoption[C]//TE'ENI D,ROWE F.Proceedings of the 29th International Conference on Information Systems. Paris:IEEE Computer Society, 2008:14-17.
[5]DIMOKA A. What does the brain tell us about trust and distrust?Evidence from a functional neuroimaging study[J]. MIS Quarterly,2010,34(2):373-396.
[6]RIEDL R, HUBERT M, KENNING P. Are there neural gender differences in online trust? An fMRI study on the perceived trustworthiness of eBay offers[J]. MIS Quarterly, 2010,34(2):397-428.
[7]DIMOKA A, BENBASAT I, DAVIS F D, et al.On the use of neurophysiologic tools in is research:developing a research agenda for neuroIS[J].MIS Quarterly, 2012,36(3):679-702.
[8]DIMOKA A. How to conduct a functional magnetic resonance(FMRI)study in social science research[J].MIS Quarterly,2012,36(3):811-840.
[9]LIANG T P. Special issue:neuroscience in information systems research[J].Journal of Management Information Systems,2014,30(4):7-12.
[10]VOM BROCKE J, LIANG T P. Guidelines for neuroscience studies in information systems research[J].Journal of Management Information Systems, 2014,30(4):211-234.
[11]GREGOR S, LIN A C H, GEDEON T, et al.Neuroscience and a Nomo logical network for the understanding and assessment of emotions in information systems research[J].Journal of Management Information Systems, 2014,30(4):13-48.
[12]LI M, JIANG Q, TAN C H, et al.Enhancing user-game engagement through software gaming elements[J].Journal of Management Information Systems, 2014,30(4):115-150.
[13]KUAN K K Y, ZHONG Y, CHAU P Y K. Informational and normative social influence in group-buying:evidence from selfreported and EEG data[J]. Journal of Management Information Systems, 2014,30(4):151-178.
[14]DeGUINEA A O, TITAH R, LéGER P M.Explicit and implicit antecedents of users'behavioral beliefs in information systems:a neuropsychological investigation[J].Journal of Management Information Systems, 2014,30(4):179-210.
[15]MINAS R K, POTTER R F, DENNIS A Ret al. Putting on the thinking cap:using NeuroIS to understand information processing biases in virtual teams[J].Journal of Management Information Systems, 2014,30(4):49-82.
[16]RIEDL R, MOHR P N C, KENNING P H. et al. Trusting humans and avatars:a brain imaging study based on evolution theory[J].Journal of Management Information Systems, 2014,30(4):83-114.
[17]RIEDL R, DAVIS F D, HEVNER A R. Towards a NeuroIS research methodology:intensifying the discussion on methods, tools, and measurement[J].Journal of the Association for Information Systems, 2014,15(15):1-35.
[18]LéGER P M, TITAH R, SéNECAL S. et al. Precision is in the eye of the beholder:application of eye fixation-related potentials to information systems research[J].Journal of the Association for Information Systems, 2014,15:651-678.
[19]TAMS S, HILL K, THATCHER J. NeuroIS:alternative or complement to existing methods? Illustrating the holistic effects of neuroscience and self-reported data in the context of techno stress research[J].Journal of the Association for Information Systems,2014,15:723-753.
[20]VANCE A, EARGLE D, ANDERSON B B, et al. Using measures of risk perception to predict information security behavior:insights from electroencephalography(EEG)[J]. Journal of the Association for Information Systems, 2014,15(10):679-722.
[21]KENNING P, PLASSMANN H, AHLERT D. Applications of functional magnetic resonance imaging for market research[J]. Qualitative Market Research:An International Journal,2007,10(2):135-152.
[22]MüLLER-PUTZ G R, RIEDL R, WRIESSNEGGER S C.Electroencephalography(EEG)as a research tool in the information systems discipline:foundations, measurement,and applications[J].Communications of the Association for Information Systems, 2015,37(1):911-948.
[23]SHITKOVA M, BROCKE J, RIEDL R.Choice of a NeuroIS tool:an AHP-based approach[J].Lecture Notes in Information Systems and Organization, 2015,10:51-58.
[24]RIEDL R, KINDERMANN H, AUINGER A, et al.Techno stress from a neurobiological perspective:system breakdown increases the stress hormone cortical in computer users[J].Business&Information Systems Engineering, 2012, 2(2):61-69.
[25]ASTOR P J, ADAM M T P, JER?I?P, et al. Integrating biosignals into information systems:a NeuroIS tool for improving emotion regulation[J]. Journal of Management Information Systems,2013,30(3):247-277.
[26]LéGER P M, DAVIS F D, CRONAN T P, et al.Neurophysiologic correlates of cognitive absorption in an inactive training context[J].Computers in Human Behavior, 2014,34:273-283.
[27]LéGER P M, RIEDL R, VOM BROCKE J. Emotions and ERP information sourcing:the moderating role of expertise[J].Industrial Management&Data Systems, 2014,114(3):456-471.
[28]HU Q, WEST R, SMARANDESCU L.The role of self-control in information security violations:insights from a cognitive neuroscience perspective[J].Journal of Management Information Systems, 2015,31(4):6-48.
[29]HUANG Y F, KUO F Y, LU P, et al.Hedonic evaluation can be automatically performed:an electroencephalography study of website impression across two cultures[J].Computers in Human Behavior,2015,49:138-146.
[30]TEUBNER T, ADAM M, RIORDAN R. The impact of computerized agents on immediate emotions, overall arousal and bidding behavior in electronic auctions[J].Journal of the Association for Information Systems, 2015,16(10):838-879.
[31]ADAM M T P, ASTOR P J, KR?MER J. Affective images, emotion regulation and bidding behavior:an experiment on the influence of competition and community emotions in internet auctions[J].Journal of Interactive Marketing, 2016,35:56-69.
[32]ADAM M T P, GIMPEL H, MAEDCHE A,et al.Design blueprint for stress-sensitive adaptive enterprise systems[J]. Business&Information Systems Engineering, 2016,59:1-15.
[33]ANDERSON B B, JENKINS J L, VANCE A, et al.Your memory is working against you:how eye tracking and memory explain habituation to security warnings[J].Decision Support Systems,2016,92:3-13.
[34]ANDERSON B B, VANCE A, KIRWAN C B, et al.From warning to wallpaper:why the brain habituates to security warnings and what can be done about it[J].Journal of Management Information Systems, 2016,33(3):713-743.
[35]JENKINS J L, ANDERSON B B, VANCE A, et al.More harm than good? How messages that interrupt can make us vulnerable[J].Information Systems Research, 2016,27(4):880-896.
[36]LUAN J, YAO Z, ZHAO F T, et al.Computers in human behavior search product and experience product online reviews:an eyetracking study on consumers'review search behavior[J].Computers in Human Behavior, 2016,65:420-430.
[37]WANG Q ZH, MENG L, LIU M L, et al.How do social-based cues influence consumers'online purchase decisions? An event-related potential study[J].Electronic Commerce Research, 2016,16(1):1-26.
[38]WARKENTIN M, JOZHNSTON A C, WALDEN E A, et al.Neural correlates of protection motivation for secure it behaviors:an fMRI exploration[J].Journal of the Association for Information Systems,2016,17(3):194-215.
[39]WELLS T M, DENNIS A R. To email or not to email:the impact of media on psycho physiological responses and emotional content in utilitarian and romantic communication[J].Computers in Human Behavior, 2016,54:1-9.
[40]RIEDL R, LéGER P M. Fundamentals of NeuroIS[M].Berlin:Springer-Verlag Berlin, 2016.
[41]SIDOROVA A, EVANGELOPOULOS N, VALACICH J S, et al.Uncovering the intellectual core of the information systems discipline[J].MIS Quarterly, 2008,32(3):467-482.