预售研究的文献综述与展望
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摘要
预售一直是国内外学者们研究的热点问题,也是企业持续关注的话题。随着互联网购物的不断发展,网络预售又为预售领域带来了更多的研究方向。因此,有必要总结预售领域现有的重点研究方向和相关文献。在文献梳理和总结的基础上,对预售的未来研究方向和研究方法进行评述与展望。
引文
[1]Gale I L,Holmes T J.Advance-Purchase Discounts and Monopoly Allocation of Capacity[J].American Economic Review,1993,83(01):135-146.
[2]Shugan S M,Xie J.Advance Pricing of Services and Other Implications of Separating Purchase and Consumption[J].Journal of Service Research,2000,2(03):227-239.
[3]Li C,Zhang F.Advance Demand Information,Price Discrimination,and Preorder Strategies[J].Manufacturing&Service Operations Management,2013,15(01):57-71.
[4]Gale I L,Holmes T J.The Efficiency of Advancepurchase Discounts in the Presence of Aggregate Demand Uncertainty[J].International Journal of Industrial Organization,1992,10(03):413-437.
[5]Xie J,Shugan S M.Electronic Tickets,Smart Cards,and Online Prepayments:When and How to Advance Sell[J]. Marketing Science,2001,20(03):219-243.
[6]Shugan S M,Xie J.Advance Selling for Services[J].California Management Review,2004,46(03):37-54.
[7]Moe W W,Fader P S.Using Advance Purchase Orders to Forecast New Product Sales[J].Marketing Science,2002,21(03):347-364.
[8]Fay S,Xie J.The Economics of Buyer Uncertainty:Advance Selling vs.Probabilistic Selling[J].Marketing Science,2011,29(06):1040-1057.
[9]Prasad A,Stecke K E,Zhao X.Advance Selling by a Newsvendor Retailer[J].Production&Operations Management,2011,20(01):129-142.
[10]Tang C S,Rajaram K,Alptekinoglu A,et al.The Benefits of Advance Booking Discount Programs:Model and Analysis[J].Management Science,2004,50(04):465-478.
[11]Hui S K,Eliashberg J,George E I.Modeling DVD Preorder and Sales:An Optimal Stopping Approach[J]. Marketing Science,2008,27(06):1097-1110.
[12]BoyacT,zer.Information Acquisition for Capacity Planning Via Pricing and advance selling:When to Stop and Act?[J].Operations Research,2010,58(05):1328-1349.
[13]zalpzer,Wei W.Inventory Control with Limited Capacity and Advance Demand Information[J].Operations Research,2004,52(06):988-1000.
[14]Weng Z K,Parlar M.Integrating Early Sales with Production Decisions:Analysis and Insights[J].A I I E Transactions,1999,31(11):1051-1060.
[15]Lee K S,Ng I C L.Advanced Sale of Service Capacities:A Theoretical Analysis of the Impact of Price Sensitivity on Pricing and Capacity Allocations[J].Journal of Business Research,2001,54(03):219-225.
[16]Mccardle K,Rajaram K,Tang C S.Advance Booking Discount Programs Under Retail Competition[J]. Management Science,2004,50(05):701-708.
[17]Nocke V,Peitz M,Rosar F.Advance-purchase Discounts as a Price Discrimination Device[J].Journal of Economic Theory,2011,146(01):141-162.
[18]Zhao X,Stecke K E.Pre-Orders for New Tobe-Released Products Considering Consumer Loss Aversion[J].Production&Operations Management,2010,19(02):198-215.
[19]Chu L Y,Zhang H.Optimal Preorder Strategy with Endogenous Information Control[J].Management Science,2011,57(06):1055-1077.
[20]Zeng C.Optimal Advance Selling Strategy under Price Commitment[J].Pacific Economic Review,2013,18(02):233-258.
[21]Wang X H,Zeng C.A model of Advance Selling with Consumer Heterogeneity and Limited Capacity[J].Journal of Economics,2016,117(02):137-165.
[22]Su X,Zhang F.Strategic Customer Behavior,Commitment,and Supply Chain Performance[J].Management Science,2008,54(10):1759-1773.
[23]Liu Q,Ryzin G J V.Strategic Capacity Rationing to Induce Early Purchases[J].Management Science,2008,54(06):1115-1131.
[24]王夏阳.新产品预售的影响机制与企业的定价策略——一个基于消费者选择视角的研究[J].当代经济管理,2015(04).
[25]Swinney R.Selling to Strategic Consumers When Product Value is Uncertain:The Value of Matching Supply and Demand[J].Management Science,2011,57(10):1737-1751.
[26]Nasiry J,Popescu I.Advance Selling when Consumers Regret[J].Management Science,2012,58(06):1160-1177.
[27]武玥.基于顾客行为的网络预售机制研究[D].天津:天津大学,2011.
[28]单汨源,杨沛,张人龙.网络预售模式下消费者购买意愿的影响因素[J].经济经纬,2014(05).
[29]白世贞,姜曼,徐娜.现售和预售集成模式下考虑消费者时间偏好的线上企业决策[J].软科学,2017(01).
[2]Shugan S M,Xie J.Advance Pricing of Services and Other Implications of Separating Purchase and Consumption[J].Journal of Service Research,2000,2(03):227-239.
[3]Li C,Zhang F.Advance Demand Information,Price Discrimination,and Preorder Strategies[J].Manufacturing&Service Operations Management,2013,15(01):57-71.
[4]Gale I L,Holmes T J.The Efficiency of Advancepurchase Discounts in the Presence of Aggregate Demand Uncertainty[J].International Journal of Industrial Organization,1992,10(03):413-437.
[5]Xie J,Shugan S M.Electronic Tickets,Smart Cards,and Online Prepayments:When and How to Advance Sell[J]. Marketing Science,2001,20(03):219-243.
[6]Shugan S M,Xie J.Advance Selling for Services[J].California Management Review,2004,46(03):37-54.
[7]Moe W W,Fader P S.Using Advance Purchase Orders to Forecast New Product Sales[J].Marketing Science,2002,21(03):347-364.
[8]Fay S,Xie J.The Economics of Buyer Uncertainty:Advance Selling vs.Probabilistic Selling[J].Marketing Science,2011,29(06):1040-1057.
[9]Prasad A,Stecke K E,Zhao X.Advance Selling by a Newsvendor Retailer[J].Production&Operations Management,2011,20(01):129-142.
[10]Tang C S,Rajaram K,Alptekinoglu A,et al.The Benefits of Advance Booking Discount Programs:Model and Analysis[J].Management Science,2004,50(04):465-478.
[11]Hui S K,Eliashberg J,George E I.Modeling DVD Preorder and Sales:An Optimal Stopping Approach[J]. Marketing Science,2008,27(06):1097-1110.
[12]BoyacT,zer.Information Acquisition for Capacity Planning Via Pricing and advance selling:When to Stop and Act?[J].Operations Research,2010,58(05):1328-1349.
[13]zalpzer,Wei W.Inventory Control with Limited Capacity and Advance Demand Information[J].Operations Research,2004,52(06):988-1000.
[14]Weng Z K,Parlar M.Integrating Early Sales with Production Decisions:Analysis and Insights[J].A I I E Transactions,1999,31(11):1051-1060.
[15]Lee K S,Ng I C L.Advanced Sale of Service Capacities:A Theoretical Analysis of the Impact of Price Sensitivity on Pricing and Capacity Allocations[J].Journal of Business Research,2001,54(03):219-225.
[16]Mccardle K,Rajaram K,Tang C S.Advance Booking Discount Programs Under Retail Competition[J]. Management Science,2004,50(05):701-708.
[17]Nocke V,Peitz M,Rosar F.Advance-purchase Discounts as a Price Discrimination Device[J].Journal of Economic Theory,2011,146(01):141-162.
[18]Zhao X,Stecke K E.Pre-Orders for New Tobe-Released Products Considering Consumer Loss Aversion[J].Production&Operations Management,2010,19(02):198-215.
[19]Chu L Y,Zhang H.Optimal Preorder Strategy with Endogenous Information Control[J].Management Science,2011,57(06):1055-1077.
[20]Zeng C.Optimal Advance Selling Strategy under Price Commitment[J].Pacific Economic Review,2013,18(02):233-258.
[21]Wang X H,Zeng C.A model of Advance Selling with Consumer Heterogeneity and Limited Capacity[J].Journal of Economics,2016,117(02):137-165.
[22]Su X,Zhang F.Strategic Customer Behavior,Commitment,and Supply Chain Performance[J].Management Science,2008,54(10):1759-1773.
[23]Liu Q,Ryzin G J V.Strategic Capacity Rationing to Induce Early Purchases[J].Management Science,2008,54(06):1115-1131.
[24]王夏阳.新产品预售的影响机制与企业的定价策略——一个基于消费者选择视角的研究[J].当代经济管理,2015(04).
[25]Swinney R.Selling to Strategic Consumers When Product Value is Uncertain:The Value of Matching Supply and Demand[J].Management Science,2011,57(10):1737-1751.
[26]Nasiry J,Popescu I.Advance Selling when Consumers Regret[J].Management Science,2012,58(06):1160-1177.
[27]武玥.基于顾客行为的网络预售机制研究[D].天津:天津大学,2011.
[28]单汨源,杨沛,张人龙.网络预售模式下消费者购买意愿的影响因素[J].经济经纬,2014(05).
[29]白世贞,姜曼,徐娜.现售和预售集成模式下考虑消费者时间偏好的线上企业决策[J].软科学,2017(01).