AR图书如何助力全民阅读
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摘要
"全民阅读"活动的兴起,引领了一阵读书热潮,但如今的社会已经不满足于传统读书方式,AR等数字技术与图书相结合产生了一种新型读物——AR图书。文章详细阐述了AR图书助力全民阅读的五个方面——"虚拟+现实"体验式阅读、实时互动式阅读、从"源头"助力全民阅读、提供与时俱进的阅读内容、符合读者购买意愿,并从四个方面阐述了AR图书未来的发展途径。
With the rise of "nationwide reading", a wave of reading has risen, but today's society is not satisfied with the traditional way of reading. The combination of books and digital technology, such as AR, produces a new type of reading, AR book. The article expounds the five aspects of AR books helping nationwide reading: "virtual + reality" experience reading, real-time interactive reading, helping nationwide reading from "source", providing reading content with the times, meeting readers' purchase intention, and it also elaborates the future development ways of AR books from four aspects.
With the rise of "nationwide reading", a wave of reading has risen, but today's society is not satisfied with the traditional way of reading. The combination of books and digital technology, such as AR, produces a new type of reading, AR book. The article expounds the five aspects of AR books helping nationwide reading: "virtual + reality" experience reading, real-time interactive reading, helping nationwide reading from "source", providing reading content with the times, meeting readers' purchase intention, and it also elaborates the future development ways of AR books from four aspects.
引文
[1]新浪读书.第十五次全国国民阅读调查报告发布[EB/OL].[2018-04-18]. http://book.sina.com.cn/news/whxw/2018-04-18/doc-ifzih-nep4386289.shtml
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[4]韩飞飞,周荣庭.增强现实图书对公众阅读行为的重塑[J].出版广角,2018(307):29-31.
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[6]SWEENEY J C,SOUTAR G N. Consumer perceived value:the development of a multiple item scale[J].Journal of Retailing,2001,77(2):203-220.
[2]吕欣,郑蔚琦.基于增强现实技术的纸质出版物阅读体验重构研究[J].出版广角,2017(24):14-16.
[3]王卉,李金城.AR技术在图书出版领域的应用研究[J].中国出版,2015(17):38-40.
[4]韩飞飞,周荣庭.增强现实图书对公众阅读行为的重塑[J].出版广角,2018(307):29-31.
[5]刘仁.AR童书:技术为内容锦上添花[N].中国知识产权报,2017-5-19(009).
[6]SWEENEY J C,SOUTAR G N. Consumer perceived value:the development of a multiple item scale[J].Journal of Retailing,2001,77(2):203-220.