产教融合视角下高职旅游营销课程改革模式初探
|
摘要
随着旅游产品市场精细化与趋同化,旅游市场竞争变得越发激烈。在此种情况下,旅游从业人员的营销能力显得尤为重要。如何培养学生对旅游产品的营销能力,成为高职营销课程的一项重要课题,文章以旅行社产品为例从教学内容、教学方法、教学模式三个角度,初步探索旅游产品营销课程的产教融合思路与办法。
With the refinement and assimilation of tourism product market,the competition of tourism market becomes more and more fierce. In this case,the marketing ability of tourism practitioners is particularly important. How to cultivate students' marketing ability of tourism products has become an important topic of marketing courses in higher vocational colleges. Taking travel agency products as an example,this paper preliminarily explores the ideas and methods of integration of production and teaching in tourism product marketing courses from three perspectives of teaching content,teaching methods and teaching modes.
With the refinement and assimilation of tourism product market,the competition of tourism market becomes more and more fierce. In this case,the marketing ability of tourism practitioners is particularly important. How to cultivate students' marketing ability of tourism products has become an important topic of marketing courses in higher vocational colleges. Taking travel agency products as an example,this paper preliminarily explores the ideas and methods of integration of production and teaching in tourism product marketing courses from three perspectives of teaching content,teaching methods and teaching modes.
引文
[1]候向英,张骏.产教融合视角下的旅游职业教育项目课程开发研究[J].经贸实践,2019(1).
[2]胡旺梅.产教融合期高职院校课程教学改革模式的探析———以《旅游市场营销》课程为例[J].湖北经济学院学报,2016(2).
[2]胡旺梅.产教融合期高职院校课程教学改革模式的探析———以《旅游市场营销》课程为例[J].湖北经济学院学报,2016(2).