北京农村电子商务发展现状及前景
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摘要
李克强总理在十三届全国人大一次会议中指出"要大力实施乡村振兴战略""培育新型经营主体,加强面向小农户的社会化服务,发展‘互联网+农业’,多渠道增加农民收入,促进农村一二三产业融合发展",为发展农业提出了新的思路。随着互联网和农业的发展、变革间的黏度增强,"新零售"进程对"三农"事业的带动作用逐渐凸显,农村电商成为乡村振兴的新引擎。通过对北京市怀柔区农村电商的实地调研,分析了怀柔区农村电商发展的现状及困境,提出针对性的发展建议,并对未来北京乃至全国的农村电商发展前景进行了展望。
At the First Session of the 13 th National People's Congress, Premier Li Keqiang pointed out that "we must vigorously implement the strategy of promoting rural development" "cultivating new types of business entities, strengthening socialized services for small farmers, and developing 'Internet plus agriculture', increasing farmers' income through multiple channels, and promoting the integration of the primary, secondary and tertiary industries in rural areas". These has provided new ideas for the agricultural development. With the development of internet and agriculture and the increase of reforms, the "new retail" process has gradually become a driving force for the "agriculture, rural areas and farmers" business, and the rural e-commerce has become a new engine for rural revitalization. Through a field research on rural e-commerce in Huairou district of Beijing, the status quo and difficulties of rural e-commerce development in Huairou district were analyzed, and suggestions on developing were put forward. Finally, prospects for rural e-commerce development in the future in Beijing and even in the country were forecasted.
At the First Session of the 13 th National People's Congress, Premier Li Keqiang pointed out that "we must vigorously implement the strategy of promoting rural development" "cultivating new types of business entities, strengthening socialized services for small farmers, and developing 'Internet plus agriculture', increasing farmers' income through multiple channels, and promoting the integration of the primary, secondary and tertiary industries in rural areas". These has provided new ideas for the agricultural development. With the development of internet and agriculture and the increase of reforms, the "new retail" process has gradually become a driving force for the "agriculture, rural areas and farmers" business, and the rural e-commerce has become a new engine for rural revitalization. Through a field research on rural e-commerce in Huairou district of Beijing, the status quo and difficulties of rural e-commerce development in Huairou district were analyzed, and suggestions on developing were put forward. Finally, prospects for rural e-commerce development in the future in Beijing and even in the country were forecasted.
引文
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[2]徐君,高厚宾,王育红.新型工业化、信息化、新型城镇化、农业现代化互动耦合机理研究[J].现代管理科学,2013(9):85-88.
[3]曹佩佩.我国农村社会保障存在的问题及对策[J].当代经济,2015(2):10-11.
[4]杨跃辉.农产品电子商务研究文献综述[J].安徽农业科学,2011,39(18):10915-10916.
[5]汪红叶,乌兰图雅,万瑞青.浅析农业电子商务现状及发展趋势[J].内蒙古农业大学学报(社会科学版),2002(3):21-22,25.
[6]刘岩,张文宇,秦建军,等.“互联网+”农业电商发展分析及展望[J].江苏农业科学,2017,45(21):330-333.
[7]张姣.促进西宁市电子商务快速发展调查分析[J].商场现代化,2016(6):47.
[8]赵云龙,刘恩平,侯媛媛,等.海南省热带农产品品牌建设的SWOT分析及对策研究[J].热带农业科学,2017,37(2):102-106.
[9]叶诗凡.河南农村电商发展现状与对策[J].现代经济信息,2016(19):298-299.
[10]刘威.我国农产品物流配送发展的影响因素及对策分析[J].江苏农业科学,2013,41(9):395-397.
[11]杜鹃.中国电子商务的发展——基于自由发展观的角度[J].生产力研究,2008(9):7-8.