基于电力市场营销的客户关系管理体系研究
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摘要
为了提高电力系统经营管理的高效性和灵活性,扩大电力产业在地区的市场份额,文章研究了基于CRM(客户关系管理)的电力市场营销策略,通过查询电力市场营销和客户关系管理的资料与各类信息,将市场学和营销学的基本原理和方法相结合,分析了电力产业实施CRM的重要性,同时指出了电力系统的消费和CRM密切相关。在此基础之上,在顾客满意的条件下提出了一种高效的电力市场营销策略。
In order to improve the efficiency and flexibility of power system management and expand the market share of the power industry in the region,this paper studied the marketing strategy of power market based on CRM(Customer Relationship Management).By searching the information of power marketing and customer relationship management,combining the basic principles and methods of marketing,this paper analyzed the importance of the implementation of CRM in the power industry,and pointed out that the consumption of the power system is closely related to the CRM.On this basis,an efficient marketing strategy of electric power was put forward under the condition of customer satisfaction.
In order to improve the efficiency and flexibility of power system management and expand the market share of the power industry in the region,this paper studied the marketing strategy of power market based on CRM(Customer Relationship Management).By searching the information of power marketing and customer relationship management,combining the basic principles and methods of marketing,this paper analyzed the importance of the implementation of CRM in the power industry,and pointed out that the consumption of the power system is closely related to the CRM.On this basis,an efficient marketing strategy of electric power was put forward under the condition of customer satisfaction.
引文
[1]李欣.基于电力市场营销的客户关系管理体系综合研究[D].广州:华南理工大学,2012.
[2]罗建极.基于客户关系管理的电力企业市场营销策略及应用研究[D].重庆:重庆大学,2007.
[3]李国冀.邢台电力市场营销及客户关系管理研究[D].北京:华北电力大学,2007.
[4]ARANGOS,LARSEN E.Cycles in deregulated electricity markets:empirical evidence from two decades[J].Energy Policy,2011,39(5):2457-2466.
[5]李岩峰,牛东晓,黄保国.电力营销效果评价指标体系研究[J].华北电力大学学报(社会科学版),2005,1(3):51-53.
[6]陈勇.重庆电力公司电力市场营销及客户关系管理研究[D].重庆:重庆大学,2008.
[7]刘静.探讨电力营销客户关系管理[J].城市建设理论研究(电子版),2012,(5):73.
[8]陈康轩.电力营销中客户关系管理的探讨[J].科技资讯,2012,(7):182-182.
[9]周政航.电力营销工作中的客户关系管理[J].经济管理(文摘版):00207.
[10]韩玉云,武水英.客户关系管理在电力企业营销中策略研究[J].消费导刊,2008,(22):85-85.
[11]刘思强,李湘祁.供电企业客户关系管理探讨[J].能源技术经济,2005,17(1):30-32.
[12]李林,支勇强,刘晓敏,等.电力营销客户关系管理系统设计及应用[J].科技经济导刊,2016,(20):149.
[13]董久敏,杨旭.电力客户关系管理系统的设计与实现[J].制造业自动化,2011,33(7):149-150.
[2]罗建极.基于客户关系管理的电力企业市场营销策略及应用研究[D].重庆:重庆大学,2007.
[3]李国冀.邢台电力市场营销及客户关系管理研究[D].北京:华北电力大学,2007.
[4]ARANGOS,LARSEN E.Cycles in deregulated electricity markets:empirical evidence from two decades[J].Energy Policy,2011,39(5):2457-2466.
[5]李岩峰,牛东晓,黄保国.电力营销效果评价指标体系研究[J].华北电力大学学报(社会科学版),2005,1(3):51-53.
[6]陈勇.重庆电力公司电力市场营销及客户关系管理研究[D].重庆:重庆大学,2008.
[7]刘静.探讨电力营销客户关系管理[J].城市建设理论研究(电子版),2012,(5):73.
[8]陈康轩.电力营销中客户关系管理的探讨[J].科技资讯,2012,(7):182-182.
[9]周政航.电力营销工作中的客户关系管理[J].经济管理(文摘版):00207.
[10]韩玉云,武水英.客户关系管理在电力企业营销中策略研究[J].消费导刊,2008,(22):85-85.
[11]刘思强,李湘祁.供电企业客户关系管理探讨[J].能源技术经济,2005,17(1):30-32.
[12]李林,支勇强,刘晓敏,等.电力营销客户关系管理系统设计及应用[J].科技经济导刊,2016,(20):149.
[13]董久敏,杨旭.电力客户关系管理系统的设计与实现[J].制造业自动化,2011,33(7):149-150.