苏州非物质文化遗产游客感知差异研究
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摘要
以苏州为例,基于游客认知视角,运用SPSS21.0数据处理软件,采用因子分析、方差最大化旋转、t检验和单因素方差分析,研究游客非物质文化遗产的主要感知因子以及不同人口学特征的游客对各项因子的感知差异。结果显示,游客感知因子由服务质量、景观质量、旅游价格、传承保护和环境条件构成,其中服务质量的方差累积贡献率最高;不同性别、年龄、学历、职业和收入的游客,对不同公因子的感知存在差异。
Taking Suzhou as an example and based on tourists' cognitive perspective,this article used SPSS21.0 statistical software and took factor analysis,rotation and maximizing deviations,T test and one-way ANOVA to measure the main perceptive factors of tourists' intangible cultural heritage.Then,getting different demographic characteristics of tourists to the main perceptive factors variance analysis.The results showed:The tourist perception factor was composed of service quality,landscape quality,travel price,inheritance protection and environmental conditions,among which the variance cumulative contribution rate of service quality is the highest.Tourists with different gender,age,educational level,occupation and income had different perceptions of different common factors.
Taking Suzhou as an example and based on tourists' cognitive perspective,this article used SPSS21.0 statistical software and took factor analysis,rotation and maximizing deviations,T test and one-way ANOVA to measure the main perceptive factors of tourists' intangible cultural heritage.Then,getting different demographic characteristics of tourists to the main perceptive factors variance analysis.The results showed:The tourist perception factor was composed of service quality,landscape quality,travel price,inheritance protection and environmental conditions,among which the variance cumulative contribution rate of service quality is the highest.Tourists with different gender,age,educational level,occupation and income had different perceptions of different common factors.
引文
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[2]马耀峰,张佑印.旅华英国游客对我国旅游价格与服务质量的感知研究[J].干旱区资源与环境,2007,(4):127-131.
[3]高军,马耀峰,吴必虎,等.外国游客对华旅游城市感知差异---以11个热点城市为例的实证分析[J].旅游学刊,2010,(5):38-43.
[4]胡道华,赵黎明.基于游客体验过程的游客感知评价[J].湘潭大学学报:哲学社会科学版,2011,(2):80-84.
[5]陈海波.旅游地吸引力的游客感知差异及其对重游意愿的影响---以海南国际旅游岛为例[J].北京第二外国语学院学报,2012,(9):73-78.
[6]刘建国,黄杏灵,晋孟雨.游客感知:国内外文献的回顾及展望[J].经济地理,2017,(5):216-224.
[7]戴其文,肖刚,徐伟,等.桂林市非物质文化遗产的游客感知差异与旅游需求分析[J].地域研究与开发,2014,(4):109-114.
[8]苏州非遗保护:见人见物见生活[EB/OL].苏州市旅游局网站,2018-06-29.
[2]马耀峰,张佑印.旅华英国游客对我国旅游价格与服务质量的感知研究[J].干旱区资源与环境,2007,(4):127-131.
[3]高军,马耀峰,吴必虎,等.外国游客对华旅游城市感知差异---以11个热点城市为例的实证分析[J].旅游学刊,2010,(5):38-43.
[4]胡道华,赵黎明.基于游客体验过程的游客感知评价[J].湘潭大学学报:哲学社会科学版,2011,(2):80-84.
[5]陈海波.旅游地吸引力的游客感知差异及其对重游意愿的影响---以海南国际旅游岛为例[J].北京第二外国语学院学报,2012,(9):73-78.
[6]刘建国,黄杏灵,晋孟雨.游客感知:国内外文献的回顾及展望[J].经济地理,2017,(5):216-224.
[7]戴其文,肖刚,徐伟,等.桂林市非物质文化遗产的游客感知差异与旅游需求分析[J].地域研究与开发,2014,(4):109-114.
[8]苏州非遗保护:见人见物见生活[EB/OL].苏州市旅游局网站,2018-06-29.