文化消费空间消费者感知与认同的影响因素——以南京市先锋书店为例
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摘要
20世纪中后期,在"文化转向"和"空间转向"的带动下,文化消费空间建构成为新文化地理学的研究热点。而在以符号和审美为表征的后现代消费时代,文化逐渐成为酒吧、主题餐厅、咖啡馆和书店等消费空间建构的重要手段。采用质性分析方法,基于对南京市先锋书店的实地调研,解析了其空间的生产与建构,并探讨了消费者的感知与认同。结果显示,经营者运用各种地方景观与文化符号,将先锋书店塑造成了地方性与全球性融合于一体的文化消费空间;消费者通过感知实体空间的环境设计及其营造的理念、特色氛围,达成了对实体空间的功能认同,通过商品体现的地方特色等实现了对地方文化的认同,使书店经营者、服务者和其他消费者达成了对具有共同情感和心理的群体的认同。
In the mid and late twentieth Century,under the impetus of "cultural turn" and "spatial turn",the construction of consumption space and cultural research have become the research focus of new cultural geography. In the post-modern consumption society characterized by symbols and aesthetics,culture has gradually become an important means of constructing consumption space for bars,restaurants,cafes and bookstores. Taking Librairie Avant-grade as an example,we research on the production and construction of its space and consumers' perception and identity by qualitative research methods. It is found that the operators use various local landscapes and cultural symbols to shape the Librairie Avant-grade into a cultural consumption space with local and simple features. Consumers realized the functional identity of physical space by sensing the physical space's environmental design and atmosphere construction, and realized the recognition of local culture through the local culture embodied in the goods,and realized the group's identification with common emotions and psychology through bookstore operators,service providers,and other consumers.
In the mid and late twentieth Century,under the impetus of "cultural turn" and "spatial turn",the construction of consumption space and cultural research have become the research focus of new cultural geography. In the post-modern consumption society characterized by symbols and aesthetics,culture has gradually become an important means of constructing consumption space for bars,restaurants,cafes and bookstores. Taking Librairie Avant-grade as an example,we research on the production and construction of its space and consumers' perception and identity by qualitative research methods. It is found that the operators use various local landscapes and cultural symbols to shape the Librairie Avant-grade into a cultural consumption space with local and simple features. Consumers realized the functional identity of physical space by sensing the physical space's environmental design and atmosphere construction, and realized the recognition of local culture through the local culture embodied in the goods,and realized the group's identification with common emotions and psychology through bookstore operators,service providers,and other consumers.
引文
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[21]刘建国,黄杏灵,晋孟雨.游客感知:国内外文献的回顾及展望[J].经济地理,2017(5):216-224
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[25]Baldwin,Mark J.Dictionary of philosophy and psychology[M].Macmillan Co.,1928
[26]王宁.消费与认同---对消费社会学的一个分析框架的探索[J].社会学研究,2001(1):6-16
[27]Gregory D,Johnston R J,Pratt G,et al.The dictionary of human geography[M].Blackwell Reference,1981
[28]Barker C.Cultural Studies:Theory and Practice[M].London:Sage,2000:165-167
[29]林耿,沈建萍.大城市健身消费与地方建构[J].地理学报,2011(10):1321-1331
[30]董金秋.主轴编码方法及其应用中存在的问题[J].社会学,2011(2):29-35
[31]刘彬,陈忠暖.日常消费空间的地方性建构及消费者感知---以成都顺兴老茶馆为例[J].世界地理研究,2018(2)156-165
[32]罗慧琳.都市景观:西方想象和现实消费的缝合体---中国当代文学“都市怀旧”现象反思[J].天津社会科学,2008(4):103-108
[33]冯健.北京城市居民的空间感知与意象空间结构[J].地理科学,2005(25):142-154
[34]朱竑,刘博.地方感,地方依恋与地方认同等概念的辨析及研究启示[J].华南师范大学学报(自然科学版),2011(1):1-8
[35]朱竑,钱俊希,吕旭萍.城市空间变迁背景下的地方感知与身份认同研究[J].地理科学,2012(1):18-24
[36]诺伯舒兹著,施植明译.场所精神:迈向建筑现象学[M].武汉:华中科技大学出版社,2010:10-11
[2]迈克·克朗著,杨淑华,宋慧敏译.文化地理学[M].南京:南京大学出版社,2005:5-6
[3]高亚春.波德里亚对消费社会的研究及其理论意义[J].同济大学学报(社会科学版),2004(4):88-92
[4]Cresswell T,王志弘著,徐苔玲译.地方:记忆、想像与认同[M].台北:台北群学出版社,2006:73
[5]匡文波,黄琦翔.新媒体环境下实体书店的发展策略---以先锋书店为例[J].出版广角,2016(20):13-15
[6]周苗苗.互联网时代南京民营实体书店何以生存?---对先锋书店转型策略之实地考察[D].南京大学,2016:1
[7]谢晓如,封丹,朱竑.对文化微空间的感知与认同研究---以广州太古汇方所文化书店为例[J].地理学报,2014(2):184-198
[8]张卫良.20世纪西方社会关于“消费社会”的讨论[J].国外社会科学,2004(5):34-40
[9]梁炳琨,张长义.地理学的文化经济与地方再现[J].地理学报,2004(35):81-99
[10]Jean Baudrillard.The System of Objects[M].Trans.James Benedict:Verso,1996:203-226
[11]林耿,王炼军.全球化背景下酒吧的地方性与空间性---以广州为例[J].地理科学,2011(7):794-801
[12]张京祥,邓化媛.解读城市近现代风貌型消费空间的塑造---基于空间生产理论的分析视角[J].国际城市规划,2009(1):43-47
[13]张敏,熊帼.基于日常生活的消费空间生产:一个消费空间的文化研究框架[J].人文地理,2013(2):38-44
[14]张阳生.现代地理学发展的“微观极”方向---微观地理学及其应用[C].中国地理学会2011年学术年会暨中国科学院新疆生态与地理研究所建所五十年庆典论文集,2011:6-7
[15]Gregson N,Brooks K,Crewe L.Narratives of consumption and the body in the space of the charity/shop[M].Oxford:Berg,2000:101-121
[16]Chaney D.Sub-utopia in Gateshead:the Mero Centre as cultural form[J].Theory,Culture and Society,1990(4):49-68
[17]Goss J.The magic of the m all:An Analysis of Form,Function,and Meaning in the Contemporary Retail Built Environment[J].Annals of the Association of American Geographers,1993(1):18-47
[18]Leach W.Transformations in the culture of consumption:women and department stores[J].Journal of American History,1984(2):31-42
[19]Williams D,Patterson M,Roggenbuck J.Beyond the commodity metaphor:Examining emotional and symbolic attachment to place[J].Leisure Studies,1992(1):29-46
[20]Crewe L,Lowe M.Gap on the map?Towards a geography of consumption and identity[J].Environment and Planning A,1995(27):1877-1898
[21]刘建国,黄杏灵,晋孟雨.游客感知:国内外文献的回顾及展望[J].经济地理,2017(5):216-224
[22]Mayo E J,Jarvis L P.The psychology of leisure travel[M].Boston:CBI,1981:3-5
[23]Gartner W C.Temporal influences on image change[J].Annals of Tourism Research,1986(4):635-644
[24]刘彬,阚兴龙,陈忠暖.旅游消费空间的建构与游客感知---以拉萨玛吉阿米餐厅为例[J].世界地理研究,2016(3):151-161
[25]Baldwin,Mark J.Dictionary of philosophy and psychology[M].Macmillan Co.,1928
[26]王宁.消费与认同---对消费社会学的一个分析框架的探索[J].社会学研究,2001(1):6-16
[27]Gregory D,Johnston R J,Pratt G,et al.The dictionary of human geography[M].Blackwell Reference,1981
[28]Barker C.Cultural Studies:Theory and Practice[M].London:Sage,2000:165-167
[29]林耿,沈建萍.大城市健身消费与地方建构[J].地理学报,2011(10):1321-1331
[30]董金秋.主轴编码方法及其应用中存在的问题[J].社会学,2011(2):29-35
[31]刘彬,陈忠暖.日常消费空间的地方性建构及消费者感知---以成都顺兴老茶馆为例[J].世界地理研究,2018(2)156-165
[32]罗慧琳.都市景观:西方想象和现实消费的缝合体---中国当代文学“都市怀旧”现象反思[J].天津社会科学,2008(4):103-108
[33]冯健.北京城市居民的空间感知与意象空间结构[J].地理科学,2005(25):142-154
[34]朱竑,刘博.地方感,地方依恋与地方认同等概念的辨析及研究启示[J].华南师范大学学报(自然科学版),2011(1):1-8
[35]朱竑,钱俊希,吕旭萍.城市空间变迁背景下的地方感知与身份认同研究[J].地理科学,2012(1):18-24
[36]诺伯舒兹著,施植明译.场所精神:迈向建筑现象学[M].武汉:华中科技大学出版社,2010:10-11