摘要
包装设计中有着许多重要的构成元素,色彩元素就是其中之一。合理的色彩搭配在包装中起着重要的作用,视觉效果的强烈冲击、激发消费者的购买欲望等,所以好的色彩效果影响着产品包装的好坏,色彩的运用是十分关键的。本文阐述了在包装设计中色彩元素的表现和应用。
There are many important elements in packaging design, one of which is the color element. Reasonable color collocation plays an important role in packaging. The strong impact of visual effects and the stimulation of consumers' desire to buy, etc. So good color effects affect the quality of product packaging. The use of color is very critical. This paper expounds the expression and application of color elements in packaging design.
引文
[1]张童.色彩在包装设计中的一些运用[J].
[2]《浅谈包装设计中的色彩搭配》青岛黄海职业学院毕业论文.
[3]赵百祥.浅析儿童用品包装设计中的色彩情感表现[J].