养老地产选择行为的因素分析及关系研究——以天津市为例
|
摘要
随着我国老龄化问题日趋严重,养老地产作为一个新兴产业受到了越来越多的关注。运用结构方程模型(SEM)构建涉及开发商、养老地产产品、消费者三者的因果关系模型,并结合天津市房地产企业和居民调查数据,对养老地产选择行为的机理进行实证研究。结果表明:(1)市场预期、激励政策、企业状况对开发决策具有正向影响。(2)设计质量、强制性政策法规对产品质量具有正向影响。(3)认知心理、消费习惯对消费决策具有正向影响。(4)消费决策对开发决策具有正向影响、产品质量对开发决策和消费决策均具有正向影响。基于以上分析结果,提出对策建议。
With the increasingly serious aging problem in China,the pension real estate as a new industry received more and more attention.This paper built a relationship model involving developers,products and consumers by Structural Equation Model(SEM),and based on the investigation data of real estate enterprises and residents in Tianjin,empirically studied the mechanism of pension real estate choice behavior.The results showed that:(1)Marketing expectations,incentive policies and enterprise conditions positively influenced development decisions.(2)Design quality and mandatory policies positively influenced the product quality.(3) Cognitive psychology and consumption habits positively influenced the consumption decisions.(4)Consumption decisions positively influenced the development decisions,product quality positively influenced development and consumption decisions. Accordingly to the above results,this paper put forward the countermeasures and suggestions.
With the increasingly serious aging problem in China,the pension real estate as a new industry received more and more attention.This paper built a relationship model involving developers,products and consumers by Structural Equation Model(SEM),and based on the investigation data of real estate enterprises and residents in Tianjin,empirically studied the mechanism of pension real estate choice behavior.The results showed that:(1)Marketing expectations,incentive policies and enterprise conditions positively influenced development decisions.(2)Design quality and mandatory policies positively influenced the product quality.(3) Cognitive psychology and consumption habits positively influenced the consumption decisions.(4)Consumption decisions positively influenced the development decisions,product quality positively influenced development and consumption decisions. Accordingly to the above results,this paper put forward the countermeasures and suggestions.
引文
[1]吴正宇.我国养老地产开发环境分析[J].合作经济与科技,2011,(22)∶25-26.
[2]周燕珉,林婧怡.我国养老社区的发展现状与规划原则探析[J].城市规划,2012,36(1)∶46-51.
[3]吕淑琪.中国养老地产发展模式研究[D].荆州:长江大学硕士学位论文,2017.
[4]巫德富,黄宏纯,王洪元.基于产业融合视角下的养老地产发展动力机制及模式研究——以广西南宁为例[J].改革与战略,2014,30(11)∶125-129.
[5]李铭.养老地产盈利模式的影响因素研究[D].长春:东北师范大学硕士学位论文,2014.
[6]张爽.房地产开发项目关键成功因素及管控策略研究[D].济南:山东建筑大学硕士学位论文,2012.
[7]沙国华.人口老龄化背景下养老地产市场需求意愿及影响因素研究[J].金融发展研究,2015,(11)∶74-78.
[8]康琪雪,张恒铭.居民购买养老地产意愿及其影响因素[J].财经问题研究,2013,(12)∶41-45.
[9]苏雅琴,喻瑶,许珠.居民购买养老地产意愿影响因素研究——基于湖南省居民的调查数据[J].调研世界,2016,(3)∶26-31.
[10]战松,王凤媛.基于SEM的养老地产住户满意度分析——以沈阳市为例[J].沈阳建筑大学学报(社会科学版),2017,19(5)∶503-508.
[11]姜睿,苏舟.中国养老地产发展模式与策略研究[J].现代经济探讨,2012,(10)∶38-42.
[12]李思源,苏义坤.养老地产发展的多主体贝叶斯博弈研究[J].统计与决策,2017,(4)∶67-71.
[13]Dolan C,Van der Sluis S,Grasman R.A Note on Normal Theory Power Calculation in SEM With DATA Missing Completely at Random[J]. Structural Equation Modeling-A Multidisciplinary,2005,12(2)∶245-262.
[14]Henning C,Ahnby U,Osterstrom S. Senior Housing in Sweden:A New Concept for Aging in Place[J].Social Work in Public Health,2009,24(3)∶235-254.
[15]London.Equality and Human Rights Commission.Elderly Accommodation Counsel,Statistics on Specialist Housing Provision for Older People in England[M]. London:Elderly Accommodation Counsel,2012.
[2]周燕珉,林婧怡.我国养老社区的发展现状与规划原则探析[J].城市规划,2012,36(1)∶46-51.
[3]吕淑琪.中国养老地产发展模式研究[D].荆州:长江大学硕士学位论文,2017.
[4]巫德富,黄宏纯,王洪元.基于产业融合视角下的养老地产发展动力机制及模式研究——以广西南宁为例[J].改革与战略,2014,30(11)∶125-129.
[5]李铭.养老地产盈利模式的影响因素研究[D].长春:东北师范大学硕士学位论文,2014.
[6]张爽.房地产开发项目关键成功因素及管控策略研究[D].济南:山东建筑大学硕士学位论文,2012.
[7]沙国华.人口老龄化背景下养老地产市场需求意愿及影响因素研究[J].金融发展研究,2015,(11)∶74-78.
[8]康琪雪,张恒铭.居民购买养老地产意愿及其影响因素[J].财经问题研究,2013,(12)∶41-45.
[9]苏雅琴,喻瑶,许珠.居民购买养老地产意愿影响因素研究——基于湖南省居民的调查数据[J].调研世界,2016,(3)∶26-31.
[10]战松,王凤媛.基于SEM的养老地产住户满意度分析——以沈阳市为例[J].沈阳建筑大学学报(社会科学版),2017,19(5)∶503-508.
[11]姜睿,苏舟.中国养老地产发展模式与策略研究[J].现代经济探讨,2012,(10)∶38-42.
[12]李思源,苏义坤.养老地产发展的多主体贝叶斯博弈研究[J].统计与决策,2017,(4)∶67-71.
[13]Dolan C,Van der Sluis S,Grasman R.A Note on Normal Theory Power Calculation in SEM With DATA Missing Completely at Random[J]. Structural Equation Modeling-A Multidisciplinary,2005,12(2)∶245-262.
[14]Henning C,Ahnby U,Osterstrom S. Senior Housing in Sweden:A New Concept for Aging in Place[J].Social Work in Public Health,2009,24(3)∶235-254.
[15]London.Equality and Human Rights Commission.Elderly Accommodation Counsel,Statistics on Specialist Housing Provision for Older People in England[M]. London:Elderly Accommodation Counsel,2012.