Key to Success for Chinese National Cosmetic Brands in Department Store Channel
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  • 英文篇名:Key to Success for Chinese National Cosmetic Brands in Department Store Channel
  • 作者:Gong ; Shuhui
  • 英文作者:Gong Shuhui;Guangzhou Huoquan International Trade Co., Ltd.;
  • 中文刊名:CDGC
  • 英文刊名:日用化学品科学(英文版)
  • 机构:Guangzhou Huoquan International Trade Co., Ltd.;
  • 出版日期:2019-03-15
  • 出版单位:China Detergent & Cosmetics
  • 年:2019
  • 期:v.4
  • 语种:英文;
  • 页:CDGC201901014
  • 页数:4
  • CN:01
  • ISSN:14-1382/TS
  • 分类号:21-24
摘要
<正>Since the beginning of 2018, a number of domestic brands claim their ambition to enter the department store channel. Yet without enough preparation of understanding the feature and cruel fact of Chinese department store channel, it is liable to cause many national cosmetic brands to fail.
        
引文

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