包头市会展业发展现状分析——兼论包头国际会展中心的管理运营
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摘要
本文介绍了包头市会展业发展的现状,分析了包头国际会展中心的管理与运营情况。包头市会展业目前存在的问题有:会展场馆少,展览面积小;品牌展会少,展会规模较小;展会影响小,展会效益不明显;专业会展人才匮乏等。但是包头市会展业也有自己的优势:配套设施先进;地理位置优越;产业优势明显。包头国际会展中心的运营思路主要是:建全展会协调机制,实行企业化运营;采取多种营销手段,提高场馆利用率;积极争取政府支持,培育品牌展会;发挥会展管理中心的职能,加强机构建设。
This article describes the status of exhibition economic development in Baotou City,analyze management and operations of Baotou International Meeting and Exhibition Center.The problems existing in Baotou City exhibition industry are that exhibition venues lack of,exhibition area is of small,exhibition brand lack of,meeting and exhibition show smaller,impact of exhibition is small,benefits of exhibition is not obvious,exhibition professional lack of.But also Baotou City exhibition industry has its own advantages.Supporting facilities is advance,have a strategic location,industry advantages are obvious.The main idea of Baotou International Meeting and Exhibition Center operation is that exhibition use a method of business operations by building the whole exhibition coordination mechanism,improve the utilization of venues by taking a variety of marketing tools,actively seek government support and foster brand exhibition and play to the functions of the convention and exhibition center by strengthening institutions construction.
This article describes the status of exhibition economic development in Baotou City,analyze management and operations of Baotou International Meeting and Exhibition Center.The problems existing in Baotou City exhibition industry are that exhibition venues lack of,exhibition area is of small,exhibition brand lack of,meeting and exhibition show smaller,impact of exhibition is small,benefits of exhibition is not obvious,exhibition professional lack of.But also Baotou City exhibition industry has its own advantages.Supporting facilities is advance,have a strategic location,industry advantages are obvious.The main idea of Baotou International Meeting and Exhibition Center operation is that exhibition use a method of business operations by building the whole exhibition coordination mechanism,improve the utilization of venues by taking a variety of marketing tools,actively seek government support and foster brand exhibition and play to the functions of the convention and exhibition center by strengthening institutions construction.
引文
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