新媒体生态链对医院品牌传播效应的影响探讨
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摘要
随着信息技术的发展,信息发布已不再局限于传统媒体,新媒体在信息传播中发挥着越来越重要的作用。身处全新的环境,医院迫切需要思考的是如何准确认识新媒体,认识其具有两面性的特点,并在实际运用中趋利避害、借势正面力量,推动医院的品牌建设和形象传播,同时提升患者的就医体验,最终达到多方互利共赢。
With the development of information technology,information dissemination is no longer confined to the traditional media. New media plays an increasingly important role in the news information communication. In the new condition,it is urgent to think about how to accurately understand the new media and the characteristics of its two sides,and take advantage of positive forces for the brand building and image transmission of hospital in order to improve the patients' medical treatment experience,and ultimately achieve mutual benefit and win-win situation.
With the development of information technology,information dissemination is no longer confined to the traditional media. New media plays an increasingly important role in the news information communication. In the new condition,it is urgent to think about how to accurately understand the new media and the characteristics of its two sides,and take advantage of positive forces for the brand building and image transmission of hospital in order to improve the patients' medical treatment experience,and ultimately achieve mutual benefit and win-win situation.
引文
[1]仰东萍,孙静,金昌晓.医院官方微信项目策划与舆论导向作用探讨[J].中华医院管理杂志,2016,32(9):705-707.
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[2]赵立春,杨洁,梁健,等.浅析医院新闻策划的原则和创新策略[J].现代医院管理,2013,11(1):86.
[3]邱道勇.微信改变世界[M].北京:中国财富出版社,2013.
[4]谢焰锋,黄孟华,郑金聪,等.新媒体时代医院宣传工作路径思考[J].中国卫生产业,2014(6):62-64.
[5]吕键.论深化医改进程中分级诊疗体系的完善[J].中国医院管理,2014,34(6):1-3.
[6]王延军,李维开,刁天喜.研究型医院在医改大格局中的使命与任务[J].中华医院管理杂志,2016,32(1):12-15.
[7]陈肖鸣,黄丽颖,江松福,等.信息技术助力门诊服务流程再造的实践[J].中华医院管理杂志,2016,32(6):461-462.