基于价格竞争的第三方平台回收定价策略研究
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摘要
考虑消费者回收行为,本文构建一个第三方平台、两个回收商竞争的废旧电子产品回收供应链,探讨集中决策和平台主导的分散决策的回收价格、服务水平决策及协调问题。研究表明,竞争的存在促使平台提高回收价和服务水平,并且竞争越激烈对平台及供应链越有利;市场份额的影响取决于初始市场份额的大小。较低的新产品价格使得平台降低回收价,提高服务水平,有利于平台的发展。设计"成本共担+二步定价"契约,确定成本分担比例和补贴范围实现供应链协调。通过算例分析验证了竞争强度、市场份额及新产品价格对供应链定价的影响和有关结论的成立。
Considering customer recycling behaviors,a recycling supply chain of waste electronic products is constructed consisting of third party recycling platform and two competing recyclers.Under centralized decision-making and platform-based decentralized decision-making,the pricing strategies and service level decisions as well as coordination problems is studied respectively.The results show that:the competition promotes the platform to improve the recovery price and service level,the increase in competitive strength is beneficial both for the platform and the supply chain as a whole,the impact of changes in the market share of the recyclers depends on the size of the initial market share.The lower new product prices make the platform lower the recycling price,improve the service level,and facilitate the development of the platform.We design a"cost sharing+two pricing"contract and determine the cost-sharing ratio and the scope of subsidy to achieve supply chain coordination.Numerical examples are used to verify the impact of competitive strength,market share and purchase price and the tenability of relevant conclusions.
Considering customer recycling behaviors,a recycling supply chain of waste electronic products is constructed consisting of third party recycling platform and two competing recyclers.Under centralized decision-making and platform-based decentralized decision-making,the pricing strategies and service level decisions as well as coordination problems is studied respectively.The results show that:the competition promotes the platform to improve the recovery price and service level,the increase in competitive strength is beneficial both for the platform and the supply chain as a whole,the impact of changes in the market share of the recyclers depends on the size of the initial market share.The lower new product prices make the platform lower the recycling price,improve the service level,and facilitate the development of the platform.We design a"cost sharing+two pricing"contract and determine the cost-sharing ratio and the scope of subsidy to achieve supply chain coordination.Numerical examples are used to verify the impact of competitive strength,market share and purchase price and the tenability of relevant conclusions.
引文
[1]http://www.sohu.com/a/115090113_416437[EB].2016-09-26.
[2]窦欣.爱回收:传统回收业的“互联网+”创新[J].企业管理,2016,(10):107～109.
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[6]Li Y J,Xu F C,Zhao X K.Governance Mechanisms of Dual-channel Reverse Supply Chains with Informal Collection Channel[J].Journal of Cleaner Production,2017,155:125～140.
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[11]Yongwu Zhou,Jinsen Guo,Wenhui Zhou.Pricing/service Strategies for a Dual-channel Supply Chain with Free Riding and Service-cost Sharing[J].International Journal of Production Economics,2018,(2):198～210
[12]Xujin Pu,Lei Gong,Xiaohua Han.Consumer Free Riding:Coordinating Sales Effort in a Dual-channel Supply Chain[J].Electronic Commerce Research and Applications.2017,22:1～12.
[13]Ruiliang Yan,Zhi Pei.Retail Services and Firm Profit in a Dual-channel Market[J].Journal of Retailing and Consumer Services.2009,16(4):306～314.
[14]Guo S,Shen B,Choi T M,et al.Service Quality Coordination Contracts for Online Shopping Service Supply Chain with Competing Service Providers:Integrating Fairness and Individual Rationality[J].Operational Research,2017,144:387～402.
[15]王玉燕,李璟.网络平台回收视角下电器电子产品E-闭环供应链的定价、回收与协调研究[J].山东财经大学学报,2016,28(2):88～98.
[16]缪朝炜,夏志强.基于以旧换新的闭环供应链决策模型[J].管理科学学报,2016,19(9):49～66
[17]孙浩,胡劲松,王磊,等.考虑参考效应的两期闭环供应链定价策略与回收模式比较[J].计算机集成制造系统,2016,22(12):2875～2886.
[18]许茂增,唐飞.考虑消费者偏好的闭环供应链差别定价模型[J].计算机集成制造系统,2014,20(4):945～954.
[19]Qin X H,Su Q,Huang S H,et al.A Review on Supply Chain Contracts in Reverse Logistics:Supply Chain Structures and Channel Leaderships[J].Journal of Cleaner Production,2017,(1):387～402.
[2]窦欣.爱回收:传统回收业的“互联网+”创新[J].企业管理,2016,(10):107～109.
[3]Modak M N,Modak N.Analyzing Structure of Two-echelon Closed-loop Supply Chain for Pricing,Quality and Recycling Management[J].Journal of Cleaner Production,2018,171:512～528.
[4]Giri B C,Chakraborty A,Maiti T.Pricing and Return Product Collection Decisions in a Closed-loop Supply Chain with Dual-channel in Both Forward and Reverse Logistics[J].Journal of Manufacturing Systems,2017,42:104～123.
[5]Liu L W,Wang Z J,Wu L,et al.Collection Effort and Reverse Channel Choices in a Closed-loop Supply Chain[J].Journal of Cleaner Production,2017,144:492～500.
[6]Li Y J,Xu F C,Zhao X K.Governance Mechanisms of Dual-channel Reverse Supply Chains with Informal Collection Channel[J].Journal of Cleaner Production,2017,155:125～140.
[7]Feng L P,Govindan K,Li C F.Strategic Planning:Design and Coordination for Dual-recycling Channel Reverse Supply Chain Considering Consumer Behavior[J].European Journal of Operational Research,2017,260:601～612.
[8]付小勇,朱庆华,赵铁林.基于逆向供应链间回收价格竞争的回收渠道选择策略[J].中国管理科学,2014,22(10):73～79.
[9]Govindan K,Popiuc M N.Reverse Supply Chain Coordination By Revenue Sharing Contract:A Case for the Personal Computers Industry[J].European Journal of Operational Research,2014,233:326～336.
[10]Heydari J,Govindan K,Jafari A.Reverse and Closed Loop Supply Chain Coordination By Considering Government Role[J].Transportation Research Part D,2017,52:379～398.
[11]Yongwu Zhou,Jinsen Guo,Wenhui Zhou.Pricing/service Strategies for a Dual-channel Supply Chain with Free Riding and Service-cost Sharing[J].International Journal of Production Economics,2018,(2):198～210
[12]Xujin Pu,Lei Gong,Xiaohua Han.Consumer Free Riding:Coordinating Sales Effort in a Dual-channel Supply Chain[J].Electronic Commerce Research and Applications.2017,22:1～12.
[13]Ruiliang Yan,Zhi Pei.Retail Services and Firm Profit in a Dual-channel Market[J].Journal of Retailing and Consumer Services.2009,16(4):306～314.
[14]Guo S,Shen B,Choi T M,et al.Service Quality Coordination Contracts for Online Shopping Service Supply Chain with Competing Service Providers:Integrating Fairness and Individual Rationality[J].Operational Research,2017,144:387～402.
[15]王玉燕,李璟.网络平台回收视角下电器电子产品E-闭环供应链的定价、回收与协调研究[J].山东财经大学学报,2016,28(2):88～98.
[16]缪朝炜,夏志强.基于以旧换新的闭环供应链决策模型[J].管理科学学报,2016,19(9):49～66
[17]孙浩,胡劲松,王磊,等.考虑参考效应的两期闭环供应链定价策略与回收模式比较[J].计算机集成制造系统,2016,22(12):2875～2886.
[18]许茂增,唐飞.考虑消费者偏好的闭环供应链差别定价模型[J].计算机集成制造系统,2014,20(4):945～954.
[19]Qin X H,Su Q,Huang S H,et al.A Review on Supply Chain Contracts in Reverse Logistics:Supply Chain Structures and Channel Leaderships[J].Journal of Cleaner Production,2017,(1):387～402.