摘要
新零售的未来发展会呈现全渠道的发展趋势,将线上线下更深度的融合,创造更多的消费场景.而零售行业的竞争在很大程度上是供应链的竞争,集成更深的供应链,以持续优化的供应链来支持新零售的体验.然而作为虚拟的动态企业联盟,供应链在运作过程中常常会因链上各节点企业追求"自身利益最大化"而进行独立决策,导致整个供应链难以协调,因此建立激励相容利益分配机制、制定科学合理的分配策略成为确保新零售下供应链持续稳定发展的核心.针对新零售下供应链的收益分配问题,在传统Shapley值法的基础上,考虑风险承担、创新资源投入和业务执行度,引入综合修正因子,建立了改进Shapley值法来确定收益分配系数,进而实现新零售下供应链上各主体利益的合理分配,最后通过实际算例进行分析,验证了方法的合理性和有效性.
The future development of new retail will present an omni-channel development trend,which will integrate deeper online and offline to create more consumption scenarios.The competition in the retail industry is largely a competition in the supply chain,integrating deeper supply chains to support the new retail experience with a continuously optimized supply chain.However,in the operation process of the supply chain,the conflicts of the operational goals of various enterprises often lead to the difficulty of coordination of the entire supply chain.As a virtual dynamic enterprise alliance,the nodes in the chain are still independent decision-making economic entities that pursue "maximizing profits",individual rationality.As a result,the overall irrationality,so the establishment of incentive-compatible benefit distribution mechanism,the formulation of a reasonable distribution of benefits has become the core to ensure stable,efficient and sustainable development of the supply chain under the new retail.In this paper,based on the traditional Shapley value method,considering the risk-bearing,innovation resource input and business execution degree,the comprehensive correction factor is introduced and the improved Shapley value method is established to determine the income distribution coefficient.Therefore,the rational distribution of the interests of the main bodies in the supply chain under the new retail is realized.Finally,an example is analyzed to verify the rationality and effectiveness of the method.
引文
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