从播客到移动音频媒体:赋权的回归与场景的凸显
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摘要
播客一度被视为传统广播的颠覆者,它对传统媒体"反叛"表象的背后所隐喻的,是对信息传播方式及以之为媒所衍生的信息传播权力的变革。由于"图像革命"的规制和支撑播客发展的客观条件的不完备,播客一度陷入低潮,直到移动音频媒体崛起,才再度进入公众视野。从播客到移动音频媒体,称谓变化的背后是播客应对移动化、智能化、场景化时代的来临而做出的探索。在肯定移动音频媒体的价值之余,也应对其所面临的符号价值虚高、话语权漂移等问题予以正视。
Podcast was once known as the subversive of radio and television. It reflected the transformation of the means of information dissemination and the power of communication. Due to the regulation of the "image revolution" and the transition from "informal media" to "formal media", podcast entered a low tide. According to the rise of mobile audio media, podcast attracts public attention again. From podcast to mobile audio media, behind the change of title is the variety of explorations that podcast has made in response to the advent of the era of mobility, intelligence, and context. In addition to affirming the value of mobile audio media, it should also face up to the problems such as the high value of symbols and the drift of discourse power. In the future of "everything is medium", whether mobile audio media can have a place or not is up to the patience of capital and the wisdom of operators.
Podcast was once known as the subversive of radio and television. It reflected the transformation of the means of information dissemination and the power of communication. Due to the regulation of the "image revolution" and the transition from "informal media" to "formal media", podcast entered a low tide. According to the rise of mobile audio media, podcast attracts public attention again. From podcast to mobile audio media, behind the change of title is the variety of explorations that podcast has made in response to the advent of the era of mobility, intelligence, and context. In addition to affirming the value of mobile audio media, it should also face up to the problems such as the high value of symbols and the drift of discourse power. In the future of "everything is medium", whether mobile audio media can have a place or not is up to the patience of capital and the wisdom of operators.
引文
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[2][法]罗兰·巴特著,屠友祥译.文之悦[M].上海:上海人民出版社,2016.
[3]陈先红.论新媒介即关系[J].现代传播(中国传媒大学学报),2006(3),第54-56页.
[4]喻国明,马慧.互联网时代的新权力范式:“关系赋权”--“连接一切”场景下的社会关系的重组与权力格局的变迁[J].国际新闻界,2016(10),第6-27页.
[5]喻国明.传媒业变革节点的理论回应--2009传媒经济研究关键词[J].国际新闻界,2010(1),第12-15页.
[6][美]尼尔·波兹曼著,章艳译.娱乐至死[M].桂林:广西师范大学出版社,2009.
[7][美]保罗·莱文森著,何道宽译.数字麦克卢汉:信息化新纪元指南[M].北京:社会科学文献出版社,2001.
[8][美]罗伯特·斯考伯,谢尔·伊斯雷尔著,赵乾坤,周宝曜译.即将到来的场景时代[M].北京:北京联合出版公司,2014.
[9]彭兰.场景:移动时代媒体的新要素[J].新闻记者,2015(3),第20-27页.
[10]彭兰.未来传媒生态:消失的边界与重构的版图[J].现代传播(中国传媒大学学报),2017(1),第8-29页.
[11]Kristen Purcell.Mobile is the Needle,Social is the Thread:How Information Today is Woven into Our Lives[EB/OL].http://www.pewinternet.org/2012/03/15/mobile-is-the-needle-social-is-the-thread-how-informationtoday-is-woven-into-our-lives/,20120315.
[12]郭光华,余思乔.用户体验:移动网络音频传播效果研究[J].新闻爱好者,2018(2),第55-58页.
[13]喻国明,郭超凯.线上知识付费:主要类型、形态架构与发展模式[J].编辑学刊,2017(5),第6-11页.
[14]赵毅衡.符号学:原理与推演[M].南京:南京大学出版社,2011.
[15]彭兰.万物皆媒--新一轮技术驱动的泛媒化趋势[J].编辑之友,2016(3),第5-10页.