基于情景故事法的陶瓷版画意象设计
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摘要
目的基于情境故事法,在"人、物、境、活动"的认知体系下,挖掘产品设计要素与意象需求,展开产品意象设计。方法将角色、产品和环境置于故事之中,以观察的手法去推导角色的活动、需求和条件,唤起文化回忆,挖掘设计要素与意象需求,实现要素与意象到设计方案的转化。以陶瓷版画意象设计为例,通过设计实践对此方法进行验证。结论模拟产品的使用情境,以分镜头的形式分析"人、物、境、活动"之间的互动性,有效地引导设计师发现、整合设计要素与意象需求,提高创意设计的效率。
Based on scenario approach, the work aims to propose a product image design method through exploring elements and image needs of product design under the cognitive system of people, things, environment and activities.Characters, products and environment were put in a story. Activities, needs and conditions of the characters were derived by observation to evoke cultural memories, mine design elements and image needs to translate elements and images to a design program. With the image design of ceramic engraving as an example, the method was verified through design practice. The analysis of interaction among people, objects, environment and activities in the form of sub-lens can simulate the use situation of the products, guide designers to discover and integrate the design elements and image needs, and improve the efficiency of creative design.
Based on scenario approach, the work aims to propose a product image design method through exploring elements and image needs of product design under the cognitive system of people, things, environment and activities.Characters, products and environment were put in a story. Activities, needs and conditions of the characters were derived by observation to evoke cultural memories, mine design elements and image needs to translate elements and images to a design program. With the image design of ceramic engraving as an example, the method was verified through design practice. The analysis of interaction among people, objects, environment and activities in the form of sub-lens can simulate the use situation of the products, guide designers to discover and integrate the design elements and image needs, and improve the efficiency of creative design.
引文
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[14]赵方,吴亮琴.小议中国画的“留白”造美[J].景德镇陶瓷,2012,23(3):134-135.ZHANG Fang,WU Liang-qin.Discussion on the"Leave White"of Chinese Painting[J].Jingdezhen's Ceramics,2012,23(3):134-135.
[2]张军,孙智雷,徐建建.浅谈传统版画对康熙五彩的影响[J].陶瓷研究,2010,25(4):66-68.ZHANG Jun,SUN Zhi-lei,XU Jian-jian.Elementary Talking on the Influence of Traditional Woodcut on Kang Xi Five Colors[J].Ceramic Studies Journal,2010,25(4):66-68.
[3]王姝喆.《考工记》中“车”的设计艺术研究[D].株洲:湖南工业大学,2014.WANG Shu-zhe.Study on Arts of Design of"Vehicles"in"Kao Gong Ji"[D].Zhuzhou:Hunan University of Technology,2014.
[4]魏璋.现代陶瓷酒瓶设计中地域文化特色的表现研究[D].长沙:中南林业科技大学,2014.WEI Zhang.Study on the Performance of Regional Culture in Modern Ceramic Wine Bottle Design[D].Changsha:Central South University of Forestry and Technology,2014.
[5]于保春,蔡付斌,李芳.建筑陶瓷商品艺术化的经济学分析--基于建筑陶瓷业竞争力培育与提升的思考[J].中国陶瓷,2007,3(7):9-10.YU Bao-chun,CAI Fu-bin,LI Fang.Economic Analysis on the Artistry of Architectural Ceramics:Based on the Thinking on the Cultivation and Promotion of Competitiveness of Architectural Ceramics Industry[J].China Ceramics,2007,3(7):9-10.
[6]辛婷,辛夷.陶瓷艺术工匠精神的当代发展研究[J].中国陶瓷,2016,52(12):96-98.XIN Ting,XIN Yi.Research on the Contemporary Development of the Craftsman Spirit of Ceramic Art[J].China Ceramics,2016,52(12):96-98.
[7]徐华颖.融合地域文化的乡村品牌视觉形象设计研究[J].浙江师范大学学报(社会科学版),2017,42(4):96-102.XU Hua-ying.A Study on Visual Image Design of Rural Brand with Regional Culture[J].Journal of Zhejiang Normal University(Social Sciences),2017,42(4):96-102.
[8]赵得成,沙颖.古器物的地域意象提取与产品地域性创新设计研究[J].包装工程,2017,38(2):131-135.ZHAO De-cheng,SHA Ying.Regional Image Extraction and Products Regional Innovation Design of Ancient Artifacts[J].Packaging Engineering,2017,38(2):131-135.
[9]李煌明.意-象-言:意象哲学简论[J].云南大学学报(社会科学版),2017,16(5):33-43.LI Huang-ming.Integration of Meaning,Image and Speech:a Brief Analysis of the Philosophy of Yi Xiang[J].Journal of Yunnan University(Social Sciences),2017,16(5):33-43.
[10]苏建宁,张秦玮,张书涛,等.产品意象造型进化设计研究进展[J].机械设计,2014(2):97-102.SU Jian-ning,ZHANG Qin-wei,ZHANG Shu-tao,et al Study on Evolutionary Design of Product Image Modeling[J].Mechanical Design,2014(2):97-102.
[11]张敏,刘林,熊志勇.情景故事法在产品文化意象设计中的应用[J].包装工程,2016,37(22):164-168.ZHAG Min,LIU Lin,XIONG Zhi-yong.Application of Scenario-based Methods in Product Design of Cultural Image[J].Packaging Engineering,2016,37(22):164-168.
[12]刘兰兰,蒋晓,李世国.情境故事法在产品设计开发中的应用[J].包装工程,2007,28(12):233-235.LIU Lan-lan,JIANG Xiao,LI Shi-guo.Application of Scenario Approach in Product Design and Development[J].Packaging Engineering,2007,28(12):233-235.
[13]林荣泰.修齐治平--文化创意平天下[M].台北:台湾宇晨出版公司,2014.LIN Rong-tai.Confucianism:Cultural Creativity Achieves Great Ambition[M].Taipei:Taiwan Yuchen Publishing House,2014.
[14]赵方,吴亮琴.小议中国画的“留白”造美[J].景德镇陶瓷,2012,23(3):134-135.ZHANG Fang,WU Liang-qin.Discussion on the"Leave White"of Chinese Painting[J].Jingdezhen's Ceramics,2012,23(3):134-135.