移动虚拟社区用户持续信息搜寻意愿研究
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摘要
【目的/意义】移动虚拟社区是一类方便、快捷的信息传播渠道,社区用户的持续信息搜寻是其发展繁荣的关键。【方法/过程】依托期望确认模型、信息系统成功模型和沉浸理论,构建移动虚拟社区持续信息搜寻意愿影响因素模型。通过问卷调查收集数据,采用PLS结构方程模型进行数据分析。【结果/结论】感知有用性是用户持续信息搜寻意愿的决定性影响因素;满意度部分中介沉浸体验对用户持续信息搜寻意愿的影响显著;信息系统的质量维度中,服务质量和系统质量正向显著影响用户期望确认,最终影响用户持续信息搜寻意愿,信息质量的影响不显著。
【Purpose/significance】Mobile virtual community is one type of convenient and fast information dissemination channel, the continuous information seek behavior of community users is the key to its development and prosperity.【Method/process】Based on Expectation Confirmation model, De Lone & Mc Lean Model and flow theory, this paper developed a continuance intention model of information seeking in the context of mobile virtual community. The data were collected by questionnaire survey, Partial Least Squares Structure Equation Modeling was employed to analyze the data.【Result/conclusion】It's found that perceived usefulness is the decisive influencing factor of the user's continuance information seeking intention. Satisfaction partial mediation the significant influence of flow experience on user's continuance information seeking intention. On the quality dimensions of information system, service quality and system quality positively effect user's expectation confirmation and ultimately affect continuance intention, while the effects of information quality is not significant.
【Purpose/significance】Mobile virtual community is one type of convenient and fast information dissemination channel, the continuous information seek behavior of community users is the key to its development and prosperity.【Method/process】Based on Expectation Confirmation model, De Lone & Mc Lean Model and flow theory, this paper developed a continuance intention model of information seeking in the context of mobile virtual community. The data were collected by questionnaire survey, Partial Least Squares Structure Equation Modeling was employed to analyze the data.【Result/conclusion】It's found that perceived usefulness is the decisive influencing factor of the user's continuance information seeking intention. Satisfaction partial mediation the significant influence of flow experience on user's continuance information seeking intention. On the quality dimensions of information system, service quality and system quality positively effect user's expectation confirmation and ultimately affect continuance intention, while the effects of information quality is not significant.
引文
1 Chiu C M,Hsu M H,Wang E T G.Understanding knowledge sharing in virtual communities:An integration of social capital and social cognitive theories[J].Decision Support Systems,2006,42(3):1872-1888.
2 中国互联网络中心.第39次中国互联网络发展状况统计报告[R/OL].http://www.cnnic.net.cn/hlwfzyj/hlwxzbg/hlwtjbg/201701/P020170123364672657408.pdf,2017-03-28.
3 Johnson T J,Kaye B K,Bichard S L,&Wong W J.Every Blog Has Its Day:Politically-interested Internet Users’Perceptions of Blog Credibility[J].Journal of Computer-Mediated Communication,2007,13(1):100-122.
4 Wilson T D.Human Information Behavior[J].Information Science,2003,(2):49-55.
5 Chen I Y L.The factors influencing members'continuance intentions in professional virtual communities—a longitudinal study[J].Journal of Information Science,2007,33(4):451-467.
6 Bhattacherjee A.Understanding information systems continuance:An expectation confirmation model[J].MIS Quarterly,2001,25(3):351-370.
7 Zha X J,Zhang J C,Yan Y L,et al.Comparing flow experience in using digital libraries:Web and mobile context[J].Library Hi Tech,2015,33(1):41-53.
8 Zhou T.Examining continuance usage of mobile Internet services from the perspective of resistance to change[J].Information Development,2014,30(1):22-31.
9 Leimeister J M,Daum M,Krcmar H.Mobile Virtual Healthcare Communities:An Approach To Community Engineering For Cancer Patients[C]//Proceedings of Eruopen Conference on Information Systems,2002,48(1):1626-1637.
10 何丹丹,郭东强.基于社会认知理论的移动社区个体知识贡献影响因素研究——以个人结果期望为中介[J].情报理论与实践,2016,39(9):82-89.
11 Sin S C J,Kim K S.International students'everyday life information seeking:The informational value of social networking sites[J].Library&Information Science Research,2013,35(2):107-116.
12 Park J H,Konana P,Gu B,et al.An Investigation of Information Sharing and seeking Behaviors in Virtual Communities[C]//International Conference on Information Systems,Icis 2010,Saint Louis,2010:242.
13 Zha X J,Zhang J C,Yan Y L,et al.Does affinity matter?Slow effects of e-quality on information seeking in virtual communities[J].Library&Information Science Research,2015,37(1):68-76.
14 Zhu D H,Chang Y P.Understanding motivations for continuance intention of online communities in China[J].Information Development,2014,30(2):172-180.
15 Zhang Y,Fang Y,Wei K K,et al.Exploring the role of psychological safety in promoting the intention to continue sharing knowledge in virtual communities[J].International Journal of Information Management,2010,30(5):425-436.
16 李力,张晋朝.虚拟社区用户持续知识搜寻意愿影响因素研究[J].情报杂志,2016,35(8):199-203.
17 Liao T H.Sense of mobile virtual community(SOMVC):Measurement and integrated model[J].资讯管理学报,2016,23(3):335-375.
18 Lin C S,Wu S,Tsai R J.Integrating perceived playfulness into expectation-confirmation model for web portal context[J].Information&Management,2005,42(5):683-693.
19 Hu J,Zhang Y.Understanding Chinese Undergraduates’Continuance Intention to Use Mobile Book-Reading Apps:An Integrated Model and Empirical Study[J].Libri,2016,66(2):85-99.
20 Zhao Y,Deng S,Zhou R.Understanding Mobile Library Apps Continuance Usage in China:A Theoretical Framework and Empirical Study[J].Libri,2015,65(3):161-173.
21 Turel O.Quitting the use of a habituated hedonic information system:a theoretical model and empirical examination of Facebook users[J].European Journal of Information Systems,2015,24(4):431-446.
22 Oghuma A P,Libaque-Saenz C F,Wong S F,et al.An expectation-confirmation model of continuance intention to use mobile instant messaging[J].Telematics&Informatics,2016,33(1):34-47.
23 Hsu M H,Chang C M,Chuang L W.Understanding the determinants of online repeat purchase intention and moderating role of habit:The case of online group-buying in Taiwan[J].International Journal of Information Management,2015,35(1):45-56.
24 Chen I Y L.The factors influencing members'continuance intentions in professional virtual communities—a longitudinal study[J].Journal of Information Science,2007,33(4):451-467.
25 Cheung C M K,Lee M K O.Understanding the sustainability of a virtual community:model development and empirical test[J].Journal of Information Science,2009,35(3):279-298.
26 Delone W H,Mclean E R.Information systems Success:The quest for the dependent variable[J].Journal of Management Information Systems,1992,3(4):60-95.
27 Delone W H,Mclean E R.The De Lone and Mc Lean Model of Information Systems Success:A Ten-Year Update[J].Journal of Management Information Systems,2003,19(4):9-30.
28 Kim K,Hwang J,Zo H,et al.Understanding users'continuance intention toward smartphone augmented reality applications[J].Information Development,2014,32(2):161-174.
29 Csikszentmihalyi M.Beyond boredom and anxiety[M].San Francisco:Jossey-Bass,1975:69.
30 Ghani J A,Supnick R,Rooney P.The experience of flow in computer-mediated and in face-to-face groups[C]//Twelfth International Conference on Information Systems.University of Minnesota,1991:229-237.
31 Hoffman D L,Novak T P.Flow Online:Lessons Learned and Future Prospects[J].Journal of Interactive Marketing,2007,23(1):23-34.
32 Choi D,Kim J.Why people continue to play online games:in search of critical design factors to increase customer loyalty to online contents.[J].Cyberpsychology&Behavior,2004,7(1):11-24.
33 Rose S,Clark M,Samouel P,et al.Online Customer Experience in e-Retailing:An empirical model of Antecedents and Outcomes[J].Journal of Retailing,2012,88(2):308-322.
34 Wu S,Lin C S,Lin J.An empirical investigation of online users'keyword ads search behaviours[J].Online Information Review,2011,35(2):177-193.
35 代宝,刘业政.基于期望确认模型、社会临场感和心流体验的微信用户持续使用意愿研究[J].现代情报,2015,(3):19-23.
36 Cheng Y M.Extending the expectation-confirmation model with quality and flow to explore nurses’continued blended e-learning intention[J].Information Technology&People,2014,27(3):230-258.
37 Straub D,Boudreau M,Gefen D.Validation guidelines for IS positivist research[J].Communications of the Association for Information Systems,2004,13(1):380-427.
38 Zhou T.Examining the critical success factors of mobile website adoption[J].Online Information Review,2011,35(4):636-652.
39 Zhou T.Understanding users'initial trust in mobile banking:An elaboration likelihood perspective[J].Computers in Human Behavior,2012,28(4):1518-1525.
40 Davis F D.Perceived usefulness,perceived ease of use and user acceptance of information system[J].MIS Quarterly,1989,3(13):319-340.
41 Novak T P,Hoffman D L,Yung Y F.Measuring the customer experience in online environments:A structural modeling approach[J].Marketing Science,2000,19(1):22-42.
42 Tang J E,Chiang C.Integrating experiential value of blog use into the expectation-confirmation theory model[J].Social Behavior and Personality:an international journal,2010,38(10):1377-1389.
43 Baron R M,Kenny D A.The moderator-mediator variable distinction in social psychological research:conceptual,strategic,and statistical considerations.[J].Journal of Personality&Social Psychology,1986,51(6):1173-82.
44 邓李君,杨文建.大学生使用移动图书馆的行为持续性的影响因素分析及对策研究——基于扩展持续使用模型[J].图书馆论坛,2014,(2):63-68.
2 中国互联网络中心.第39次中国互联网络发展状况统计报告[R/OL].http://www.cnnic.net.cn/hlwfzyj/hlwxzbg/hlwtjbg/201701/P020170123364672657408.pdf,2017-03-28.
3 Johnson T J,Kaye B K,Bichard S L,&Wong W J.Every Blog Has Its Day:Politically-interested Internet Users’Perceptions of Blog Credibility[J].Journal of Computer-Mediated Communication,2007,13(1):100-122.
4 Wilson T D.Human Information Behavior[J].Information Science,2003,(2):49-55.
5 Chen I Y L.The factors influencing members'continuance intentions in professional virtual communities—a longitudinal study[J].Journal of Information Science,2007,33(4):451-467.
6 Bhattacherjee A.Understanding information systems continuance:An expectation confirmation model[J].MIS Quarterly,2001,25(3):351-370.
7 Zha X J,Zhang J C,Yan Y L,et al.Comparing flow experience in using digital libraries:Web and mobile context[J].Library Hi Tech,2015,33(1):41-53.
8 Zhou T.Examining continuance usage of mobile Internet services from the perspective of resistance to change[J].Information Development,2014,30(1):22-31.
9 Leimeister J M,Daum M,Krcmar H.Mobile Virtual Healthcare Communities:An Approach To Community Engineering For Cancer Patients[C]//Proceedings of Eruopen Conference on Information Systems,2002,48(1):1626-1637.
10 何丹丹,郭东强.基于社会认知理论的移动社区个体知识贡献影响因素研究——以个人结果期望为中介[J].情报理论与实践,2016,39(9):82-89.
11 Sin S C J,Kim K S.International students'everyday life information seeking:The informational value of social networking sites[J].Library&Information Science Research,2013,35(2):107-116.
12 Park J H,Konana P,Gu B,et al.An Investigation of Information Sharing and seeking Behaviors in Virtual Communities[C]//International Conference on Information Systems,Icis 2010,Saint Louis,2010:242.
13 Zha X J,Zhang J C,Yan Y L,et al.Does affinity matter?Slow effects of e-quality on information seeking in virtual communities[J].Library&Information Science Research,2015,37(1):68-76.
14 Zhu D H,Chang Y P.Understanding motivations for continuance intention of online communities in China[J].Information Development,2014,30(2):172-180.
15 Zhang Y,Fang Y,Wei K K,et al.Exploring the role of psychological safety in promoting the intention to continue sharing knowledge in virtual communities[J].International Journal of Information Management,2010,30(5):425-436.
16 李力,张晋朝.虚拟社区用户持续知识搜寻意愿影响因素研究[J].情报杂志,2016,35(8):199-203.
17 Liao T H.Sense of mobile virtual community(SOMVC):Measurement and integrated model[J].资讯管理学报,2016,23(3):335-375.
18 Lin C S,Wu S,Tsai R J.Integrating perceived playfulness into expectation-confirmation model for web portal context[J].Information&Management,2005,42(5):683-693.
19 Hu J,Zhang Y.Understanding Chinese Undergraduates’Continuance Intention to Use Mobile Book-Reading Apps:An Integrated Model and Empirical Study[J].Libri,2016,66(2):85-99.
20 Zhao Y,Deng S,Zhou R.Understanding Mobile Library Apps Continuance Usage in China:A Theoretical Framework and Empirical Study[J].Libri,2015,65(3):161-173.
21 Turel O.Quitting the use of a habituated hedonic information system:a theoretical model and empirical examination of Facebook users[J].European Journal of Information Systems,2015,24(4):431-446.
22 Oghuma A P,Libaque-Saenz C F,Wong S F,et al.An expectation-confirmation model of continuance intention to use mobile instant messaging[J].Telematics&Informatics,2016,33(1):34-47.
23 Hsu M H,Chang C M,Chuang L W.Understanding the determinants of online repeat purchase intention and moderating role of habit:The case of online group-buying in Taiwan[J].International Journal of Information Management,2015,35(1):45-56.
24 Chen I Y L.The factors influencing members'continuance intentions in professional virtual communities—a longitudinal study[J].Journal of Information Science,2007,33(4):451-467.
25 Cheung C M K,Lee M K O.Understanding the sustainability of a virtual community:model development and empirical test[J].Journal of Information Science,2009,35(3):279-298.
26 Delone W H,Mclean E R.Information systems Success:The quest for the dependent variable[J].Journal of Management Information Systems,1992,3(4):60-95.
27 Delone W H,Mclean E R.The De Lone and Mc Lean Model of Information Systems Success:A Ten-Year Update[J].Journal of Management Information Systems,2003,19(4):9-30.
28 Kim K,Hwang J,Zo H,et al.Understanding users'continuance intention toward smartphone augmented reality applications[J].Information Development,2014,32(2):161-174.
29 Csikszentmihalyi M.Beyond boredom and anxiety[M].San Francisco:Jossey-Bass,1975:69.
30 Ghani J A,Supnick R,Rooney P.The experience of flow in computer-mediated and in face-to-face groups[C]//Twelfth International Conference on Information Systems.University of Minnesota,1991:229-237.
31 Hoffman D L,Novak T P.Flow Online:Lessons Learned and Future Prospects[J].Journal of Interactive Marketing,2007,23(1):23-34.
32 Choi D,Kim J.Why people continue to play online games:in search of critical design factors to increase customer loyalty to online contents.[J].Cyberpsychology&Behavior,2004,7(1):11-24.
33 Rose S,Clark M,Samouel P,et al.Online Customer Experience in e-Retailing:An empirical model of Antecedents and Outcomes[J].Journal of Retailing,2012,88(2):308-322.
34 Wu S,Lin C S,Lin J.An empirical investigation of online users'keyword ads search behaviours[J].Online Information Review,2011,35(2):177-193.
35 代宝,刘业政.基于期望确认模型、社会临场感和心流体验的微信用户持续使用意愿研究[J].现代情报,2015,(3):19-23.
36 Cheng Y M.Extending the expectation-confirmation model with quality and flow to explore nurses’continued blended e-learning intention[J].Information Technology&People,2014,27(3):230-258.
37 Straub D,Boudreau M,Gefen D.Validation guidelines for IS positivist research[J].Communications of the Association for Information Systems,2004,13(1):380-427.
38 Zhou T.Examining the critical success factors of mobile website adoption[J].Online Information Review,2011,35(4):636-652.
39 Zhou T.Understanding users'initial trust in mobile banking:An elaboration likelihood perspective[J].Computers in Human Behavior,2012,28(4):1518-1525.
40 Davis F D.Perceived usefulness,perceived ease of use and user acceptance of information system[J].MIS Quarterly,1989,3(13):319-340.
41 Novak T P,Hoffman D L,Yung Y F.Measuring the customer experience in online environments:A structural modeling approach[J].Marketing Science,2000,19(1):22-42.
42 Tang J E,Chiang C.Integrating experiential value of blog use into the expectation-confirmation theory model[J].Social Behavior and Personality:an international journal,2010,38(10):1377-1389.
43 Baron R M,Kenny D A.The moderator-mediator variable distinction in social psychological research:conceptual,strategic,and statistical considerations.[J].Journal of Personality&Social Psychology,1986,51(6):1173-82.
44 邓李君,杨文建.大学生使用移动图书馆的行为持续性的影响因素分析及对策研究——基于扩展持续使用模型[J].图书馆论坛,2014,(2):63-68.