物流外包关系感知差距分析与动态比较
|
摘要
制造企业外包物流运作以专注核心竞争力,在与物流企业合作的过程中,双方企业对物流外包关系中各核心构念(construct)的感知差距,以及差距的动态性特征,渐渐为理论界所关注,本文通过双边调查,获得97组相互合作企业的第一手资料,采用SPSS软件对样本数据进行配对样本t-检验,以进行差距分析,然后以合作年限为标准将样本分成三类,比较分析差距的动态性特征,研究结果表明:物流企业与制造企业对物流外包关系中各核心构念的感知存在明显差距,且差距的程度和显著性随合作时间变化;双方企业的感知差距随合作时间的延长而缩小。
Manufacturing enterprise outsourcing logistics operation to focus on the core competitiveness, in the process of cooperation with logistics enterprise, the dyadic enterprise perceived gap on each core construct of the logistics outsourcing relationship and the dynamic characteristics of gap is gradually concerned by the theoretical circle, through bilateral survey, obtain first-hand information from 97 paired cooperative enterprises, using SPSS software to matching samples t-test of sample data for gap analysis, and then classify the sample into three group on the basis of cooperative year, to analyze dynamic characteristics of the gap, the results show: to each core construct in the logistics outsourcing relationship, the logistics enterprise and manufacturing enterprise have obviously perceived gap; the level and significant of the gap varied as the cooperation time length change; the gap to be narrow while the cooperation relation extended.
Manufacturing enterprise outsourcing logistics operation to focus on the core competitiveness, in the process of cooperation with logistics enterprise, the dyadic enterprise perceived gap on each core construct of the logistics outsourcing relationship and the dynamic characteristics of gap is gradually concerned by the theoretical circle, through bilateral survey, obtain first-hand information from 97 paired cooperative enterprises, using SPSS software to matching samples t-test of sample data for gap analysis, and then classify the sample into three group on the basis of cooperative year, to analyze dynamic characteristics of the gap, the results show: to each core construct in the logistics outsourcing relationship, the logistics enterprise and manufacturing enterprise have obviously perceived gap; the level and significant of the gap varied as the cooperation time length change; the gap to be narrow while the cooperation relation extended.
引文
[1]ULAGA W,EGGERT A.Relationship value and relationship quality[J].European Journal of Marketing,2006,40(3):311-327.
[2]DEEPEN J M,GOLDSBY T J,KNEMEYER A M,et al.Beyond expectations:an examination of logistics outsourcing goal achievement and goal exceedance[J].Journal of Business Logistics,2008,29(2).
[3]WALLENBURG C M.Innovation in logistics outsourcing relationships:proactive improvement by logistics service providers as a driver of customer loyalty[J].Journal of Supply Chain Management,2009,45(2).
[4]WALLENBURG C M,KNEMEYER A M,GOLDSBY T J,et al.Developing a scale for proactive improvement within logistics outsourcing relationships[J].The International Journal of Logistics Management,2010,21(1).
[5]HERTZ S,ALFREDSSON M.Strategic development of TPL provider[J].Industrial Marketing Management,2003,32:139-149.
[6]TIAN Y,ELLINGER A E,CHEN H.Third-party logistics provider customer orientation and customer firm logistics improvement in China[J].International Journal of Physical Distribution&Logistics Management,2010,40(5):356-376.
[7]RUDOLF O LARGE,NIKOLAI KRAMER,RAHEL KATHARINA HARTMANN.Customer-specific adaptation by providers and their perception of 3PL-relationship success[J].International Journal of Physical Distribution&Logistics Management,2011,41(9):822-838.
[8]LI LING.Assessing the relational benefits of logistics services perceived by manufacturers in supply chain[J].International Journal Production Economics,2011,42(3):58-67.
[9]STANK T P,T J GOLDSBY,S K VICKERY,et al.Logistics Service Performance:Estimating ITs Influence on Market Share[J].Joumal of Business Logistics,2003,24(1):27-55.
[10]HOMBURG C,GIERING A,MENON A.Relationship characteristics as moderators of the satisfaction-loyalty link:findings in a business-to-business context[J].Journal of Business-to-Business Marketing,2003,10(3):35-62.
[11]武志伟,陈莹.关系专用性投资、关系质量与合作绩效[J].预测,2008,27(5):33-37.
[12]JARI JUGA,JOUNI JUNTUNEN,DAVID B GRANT.Service quality and its relation to satisfaction and loyalty in logistics outsourcing Relationships[J].Managing Service Quality,2010,20(6):496-510.
[13]PANAYIDES P M.The impact of organizational learning on relationship orientation,logistics service effectiveness and performance[J].Industrial Marketing Management,2007(36):68-80.
[14]WALLENBURG C M,LUKASSEN P.Proactive improvement of logistics service providers as driver of customer loyalty[J].European Journal of Marketing,2011,45(3):438-454.
[15]KNEMEYER A M,MURPHY P R.Evaluating the performance of third-party logistics arrangements:A relationship marketing perspective[J].Journal of Supply Chain Management,2004,40(1):35-51.
[16]SODERLUND M.Measuring customer loyalty with multi-item scales:a case for caution[J].International Journal of Service Industry Management,2006,17(1):76-98.
[17]HOPKINS S A,STRASSER S,HOPKINS W E,et al.Service quality gaps in the transportation industry:an empirical investigation[J].Journal of Business Logistics,1993,14(1).
[18]HALLDORSSON A,SKJ?TT-LARSEN T.Developing logistics competences through third party logistics relationships[J].International Journal of Operations&Production Management,2004,24(2):192-206.
[19]FLINT D J,LARSSON E,GAMMELGAARD B,et al.Logistics innovation:a customer value-oriented social process[J].Journal of Business Logistics,2005,26(1):113-147.
[20]MALONI M J,CARTER C R.Opportunities for research in third-party logistics[J].Transportation Journal,2006,45(2):23-38.
[21]SELVIARIDIS K,SPRING M.The dynamics of business service exchanges:insights from logistics outsourcing[J].Journal of Purchasing and Supply Management,2010,16(3):171-184.
[2]DEEPEN J M,GOLDSBY T J,KNEMEYER A M,et al.Beyond expectations:an examination of logistics outsourcing goal achievement and goal exceedance[J].Journal of Business Logistics,2008,29(2).
[3]WALLENBURG C M.Innovation in logistics outsourcing relationships:proactive improvement by logistics service providers as a driver of customer loyalty[J].Journal of Supply Chain Management,2009,45(2).
[4]WALLENBURG C M,KNEMEYER A M,GOLDSBY T J,et al.Developing a scale for proactive improvement within logistics outsourcing relationships[J].The International Journal of Logistics Management,2010,21(1).
[5]HERTZ S,ALFREDSSON M.Strategic development of TPL provider[J].Industrial Marketing Management,2003,32:139-149.
[6]TIAN Y,ELLINGER A E,CHEN H.Third-party logistics provider customer orientation and customer firm logistics improvement in China[J].International Journal of Physical Distribution&Logistics Management,2010,40(5):356-376.
[7]RUDOLF O LARGE,NIKOLAI KRAMER,RAHEL KATHARINA HARTMANN.Customer-specific adaptation by providers and their perception of 3PL-relationship success[J].International Journal of Physical Distribution&Logistics Management,2011,41(9):822-838.
[8]LI LING.Assessing the relational benefits of logistics services perceived by manufacturers in supply chain[J].International Journal Production Economics,2011,42(3):58-67.
[9]STANK T P,T J GOLDSBY,S K VICKERY,et al.Logistics Service Performance:Estimating ITs Influence on Market Share[J].Joumal of Business Logistics,2003,24(1):27-55.
[10]HOMBURG C,GIERING A,MENON A.Relationship characteristics as moderators of the satisfaction-loyalty link:findings in a business-to-business context[J].Journal of Business-to-Business Marketing,2003,10(3):35-62.
[11]武志伟,陈莹.关系专用性投资、关系质量与合作绩效[J].预测,2008,27(5):33-37.
[12]JARI JUGA,JOUNI JUNTUNEN,DAVID B GRANT.Service quality and its relation to satisfaction and loyalty in logistics outsourcing Relationships[J].Managing Service Quality,2010,20(6):496-510.
[13]PANAYIDES P M.The impact of organizational learning on relationship orientation,logistics service effectiveness and performance[J].Industrial Marketing Management,2007(36):68-80.
[14]WALLENBURG C M,LUKASSEN P.Proactive improvement of logistics service providers as driver of customer loyalty[J].European Journal of Marketing,2011,45(3):438-454.
[15]KNEMEYER A M,MURPHY P R.Evaluating the performance of third-party logistics arrangements:A relationship marketing perspective[J].Journal of Supply Chain Management,2004,40(1):35-51.
[16]SODERLUND M.Measuring customer loyalty with multi-item scales:a case for caution[J].International Journal of Service Industry Management,2006,17(1):76-98.
[17]HOPKINS S A,STRASSER S,HOPKINS W E,et al.Service quality gaps in the transportation industry:an empirical investigation[J].Journal of Business Logistics,1993,14(1).
[18]HALLDORSSON A,SKJ?TT-LARSEN T.Developing logistics competences through third party logistics relationships[J].International Journal of Operations&Production Management,2004,24(2):192-206.
[19]FLINT D J,LARSSON E,GAMMELGAARD B,et al.Logistics innovation:a customer value-oriented social process[J].Journal of Business Logistics,2005,26(1):113-147.
[20]MALONI M J,CARTER C R.Opportunities for research in third-party logistics[J].Transportation Journal,2006,45(2):23-38.
[21]SELVIARIDIS K,SPRING M.The dynamics of business service exchanges:insights from logistics outsourcing[J].Journal of Purchasing and Supply Management,2010,16(3):171-184.