基于大数据的网络营销对策分析
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摘要
大数据对于企业发展而言,已经成为一项重要的战略资源,特别是在当前的互联网信息时代,基于大数据的网络营销已经成为企业营销极其关键的手段。基于此背景下,阐述了"网络营销"和"大数据"的相关概念,随后对大数据的相关模型展开深入分析,提出了大数据网络营销的几种方法,并就基于大数据的网络营销方法给出了研究方向。
Big data has become a valuable strategic resource for the development of enterprises. Especially in the current Internet information age, network marketing based on big data has become a crucial means of enterprise marketing. Based on this background, the concepts of "network marketing" and "big data" are expounded in this paper, and the related models of big data are deeply analyzed, then several methods of big data network marketing are put forward, and finally the research direction of network marketing methods based on big data is given.
Big data has become a valuable strategic resource for the development of enterprises. Especially in the current Internet information age, network marketing based on big data has become a crucial means of enterprise marketing. Based on this background, the concepts of "network marketing" and "big data" are expounded in this paper, and the related models of big data are deeply analyzed, then several methods of big data network marketing are put forward, and finally the research direction of network marketing methods based on big data is given.
引文
[1]高源,张桂刚.基于大数据的网络营销对策研究[J].湖北经济学院学报(人文社会科学版),2014,34(2):66-68.
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[4]彭楚钧,邓恩.基于大数据的电子商务专业《网络营销》课程教学改革研究[J].商场现代化,2017,27(11):61-62.
[5]杨秀华.基于大数据的中小企业网络营销问题及对策探讨[J].现代营销(下旬刊),2018,191(5):812-815.
[2]孙沁茹.大数据视角下的酒店网络营销策略研究——以南京钟山风景区琵琶山居酒店为例[J].中国商论,2017,30(35):47-48.
[3]于赫,尹明杰,乔富春,等.大数据时代的网络营销模式[J].商品与质量:消费研究,2015,21(10):8-8.
[4]彭楚钧,邓恩.基于大数据的电子商务专业《网络营销》课程教学改革研究[J].商场现代化,2017,27(11):61-62.
[5]杨秀华.基于大数据的中小企业网络营销问题及对策探讨[J].现代营销(下旬刊),2018,191(5):812-815.