“一带一路”倡议背景下泸酒国际化探索
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摘要
"一带一路"倡议是中国提出的与区域有关国家依靠既有的双多边机制,借助既有的、行之有效的区域合作平台,加强合作,打造政治互信、经济融合、文化相互包容的伟大战略。随着白酒市场的逐渐回暖,泸酒发展迎来新一轮机遇。"一带一路"倡议的提出为泸酒的国际化发展带来了新的利润增长点和机会。因此,本文以"一带一路"倡议为背景,分析泸酒面临的机遇和挑战,探讨"一带一路"倡议背景下泸酒国际化策略。
"The Belt and Road" is a great initiative put forward by China to strengthen cooperation with regional countries by relying on existing bilateral and multilateral mechanisms and effective regional cooperation platforms to build mutual political trust,economic integration and cultural tolerance. With the gradually recovery of liquor market, the development of luzhou liquor is facing a new round of opportunities. The proposal of "The Belt and Road" brings new profit growth point and opportunity for the international development of luzhou liquor. Therefore, by taking the "The Belt and Road" as the background, this thesis analyzes opportunities and challenges faced by luzhou liquor industry, and explores internationalization strategy of luzhou liquor under the "The Belt and Road".
"The Belt and Road" is a great initiative put forward by China to strengthen cooperation with regional countries by relying on existing bilateral and multilateral mechanisms and effective regional cooperation platforms to build mutual political trust,economic integration and cultural tolerance. With the gradually recovery of liquor market, the development of luzhou liquor is facing a new round of opportunities. The proposal of "The Belt and Road" brings new profit growth point and opportunity for the international development of luzhou liquor. Therefore, by taking the "The Belt and Road" as the background, this thesis analyzes opportunities and challenges faced by luzhou liquor industry, and explores internationalization strategy of luzhou liquor under the "The Belt and Road".
引文
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[10]新华网,秦本平:坚定文化自信做大做强中国白酒民族品牌. http://www.xinhuanet.com/fortune/2018-12/05/c_1123811230.htm,2018-12-05.
[2]牟红.中国白酒品牌国际化现状与对策分析[J].现代商贸工业,2018,39(28):51-52.
[3]赵璞.“一带一路”倡议提出五年来中国企业发展面临的机遇与挑战[J].决策探索(下),2018(12).
[4]牟红.新形势下泸酒品牌形象塑造对策研究[J].酒城教育,2017(03):81-84+73.
[5]李鑫.四川国企布局“一带一路”的挑战与建议[J].国资报告,2018(07):104-107.
[6]王应之,尹波.“一带一路”倡议下四川白酒国际化探究[J].中国酿造,2018,37(06):205-208.
[7]牟红.中国白酒品牌国际化策略分析[J].商,2016(24):110-111.
[8]王晨煜,杜海玲.“一带一路”战略背景下甘肃省白酒产业发展的策略研究[J].经济研究导刊,2016(32):41-43+49.
[9]郭五林,孟宝,刘万明,梁祝.从五个角度看待国家政策对中国酒的影响[J].酿酒科技,2015(05):121-125+129.
[10]新华网,秦本平:坚定文化自信做大做强中国白酒民族品牌. http://www.xinhuanet.com/fortune/2018-12/05/c_1123811230.htm,2018-12-05.