摘要
在现代社会背景下,电力企业十分重视自身营销管理,因此对传统管理体系进行了调整,但调整后的管理体系更加复杂,使得人工工作负担增大,同时对于工作质量也有一定影响。本文出于优化目的,提出了电力企业营销管理信息数字化系统,对此下文将对该系统进行设计,研究其设计方法,再通过相关测试证实本文设计系统有效。
Under the background of modern society, electric power enterprises attach great importance to their own marketing management, so the traditional management system has been adjusted, but the adjusted management system is more complex, which increases the burden of manual work. At the same time, it also has a certain impact on the quality of work. For the purpose of optimization, this paper puts forward a digital system of marketing management information for electric power enterprises. Below, the system will be designed, its design method will be studied, and then the effectiveness of the design system will be verified by relevant tests.
引文
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[3]王烨.电力营销业务数字化管理模式构建的关键技术探讨[J].硅谷,2014(17):174-175.