关系学习、前瞻型环境战略与企业竞争力——有调节的中介模型
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摘要
践行"绿色发展"已经成为企业获取竞争优势的重要影响因素。为探究企业如何减少前瞻型环境战略的投资成本和实现绿色发展的价值创新,本文以自然资源基础理论和蓝海战略理论为基础,构建关系学习对企业竞争力作用的有调节中介模型,并以216家制造业企业为研究对象进行实证检验。结果表明:前瞻型环境战略在关系学习与企业竞争力的关系中起部分中介作用;环境动态性正向调节前瞻型环境战略与企业竞争力的影响关系,而在关系学习与前瞻型环境战略关系中不具有调节效应。研究为企业进行环境管理,摆脱红海竞争,获取差异化和成本化竞争优势提供启示与指导。
"Green development"has become an important means for enterprises to obtain competitive advantage. In order to explore how to reduce the investment cost of proactive environmental strategy (PES) and to realize the value innovation of green development,this study,based on Natural Resource-Based View and Blue Ocean Strategy Theory,constructs a moderated mediation model to explain the influence of relationship learning (RL) on enterprise competitiveness (EC). The results of questionnaire survey of 216 manufacturing firms are as follows: PES plays a partial intermediary role between RL and EC;Environmental dynamism (ED) has a positively moderating effect on the relationship of PES and EC,but it has no moderating effect on the relationship of RL and PES. This paper provides enlightenment and guidance for enterprises in their environmental management,in their efforts to get rid of the competition in the red oceans,and to gain the competitive advantage of differentiation and cost.
"Green development"has become an important means for enterprises to obtain competitive advantage. In order to explore how to reduce the investment cost of proactive environmental strategy (PES) and to realize the value innovation of green development,this study,based on Natural Resource-Based View and Blue Ocean Strategy Theory,constructs a moderated mediation model to explain the influence of relationship learning (RL) on enterprise competitiveness (EC). The results of questionnaire survey of 216 manufacturing firms are as follows: PES plays a partial intermediary role between RL and EC;Environmental dynamism (ED) has a positively moderating effect on the relationship of PES and EC,but it has no moderating effect on the relationship of RL and PES. This paper provides enlightenment and guidance for enterprises in their environmental management,in their efforts to get rid of the competition in the red oceans,and to gain the competitive advantage of differentiation and cost.
引文
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[19]P. Kothandaraman,David Wilson. The Future of Competition:Value-Creating Networks[J]. Industrial Marketing Management,2001,30(4):379-389.
[20]C. H. Chang. Enhancing New Product Development Performance from Adaptive Ability and Relationship Learning:The Mediation Role of Resource integration[J]. Total Quality Management&Business Excellence,2017,28(1-2):62-75.
[21]Shaorui Li,Jayaraman Vaidyanathan. Proactive Environmental Strategies and Performance:Role of Green Supply Chain Processes and Green Product Design in the Chinese High-tech Industry[J]. International Journal of Production Research,2016,54(7):2136-2151.
[22]Ngai E. W. T.,Jin C.,Liang T. A Qualitative Study of Inter-Organizational Knowledge Management in Complex Products and Systems Development[J]. R&D Management,2010,38(4):421-440.
[23]杨庆山.价值创新方向的界定性研究[J].南开管理评论,2002,(2):45-47.
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[25]冯长利,张明月,刘洪涛,等.供应链知识共享与企业绩效关系研究——供应链敏捷性的中介作用和环境动态性的调节作用[J].管理评论,2015,27(11):181-191.
[26]Grewal R.,Slotegraaf R. J. Embeddedness of Organizational Capabilities[J]. Decision Sciences,2007,38(3):451-488.
[27]Aragón-Correa J. A,Sharma S. A Contingent Resource-Based view of Proactive Corporate Environment Strategy[J]. Academy of Management Review,2003,28(1):71-88.
[28]Li H. Y.,A. Tuahene-Gima K. Product Innovation Strategy and the Performance of New Technology Ventures in China[J]. Academy of Management Journal,2001,44(6):1123-1134.
[29]Teece D. J.,Pisano G.,Shuen A. Dynamic Capabilities and Strategic Management[J]. Strategic Management Journal,1997,18:509-533.
[30]Buysse K.,Verbeke A. Proactive Environmental Strategies:A Stakeholder Management Perspective[J]. Strategic Management Journal,2003,24(5):453-470.
[31]R. M. Baron,D. A. Kenny. The Moderator Mediator Variable Distinction in Social Psychological-Research-Conceptual. Strategic and Statistical Considerations[J]. Journal of Personality and Social Psychology,1986,51(6):1173-1182.
[32]温忠麟,叶宝娟.有调节的中介模型检验方法:竞争还是替补?[J].心理学报,2014,46(5):714-726.
[2]Selnes F.,Sallis J. Promoting Relationship Learning[J]. Journal of Marketing,2003,67(3):80-95.
[3]Sun R.,Zhang H. F. The Influence of Customer Relationship Learning on Product Innovation Performance[J]. Pakistan Journal of Statistics,2014,30(6):1141-1160.
[4]王丽平,赵飞跃.组织忘记、关系学习、企业开放度与商业模式创新[J].科研管理,2016,37(3):42-50.
[5]A. Leal-Millan,Jose L. Roldan,Antonio L. Leal-Rodriguez. IT and Relationship Learning in Networks as Drivers of Green Innovation and Customer Capital:Evidence from the Automobile Sector[J]. Journal of Knowledge Management,2016,20(3):444-464.
[6]Sharma S.,Vredenburg H. Proactive Corporate Environmental Strategy and the Development of Competitively Valuable Organizational Capabilities[J]. Strategic Management Journal,1998,19(8):729-753.
[7]Benitez-Amado Jose,Walczuch R. M. Information Technology,the Organizational Capability of Proactive Corporate Environmental Strategy and Firm Performance:A Resource-Based Analysis[J]. European Journal of Information Systems,2012,21(6):664-679.
[8]田虹,潘楚林.前瞻型环境战略对企业绿色形象的影响研究[J].管理学报,2015,12(7):1064-1071.
[9] González-Benito J.,González-Benito O. Environmental Proactivity and Business Performance:An Empirical Analysis[J]. Omega,2005,33(1):1-15.
[10]Rivera-Torres P.,Murillo-Luna J. L.,Garces-Ayerbe C. Barriers to the Adoption of Proactive Environmental Strategies[J]. Journal of Cleaner Production,2011,19(13):1417-1425.
[11]Hart S. L. A Natural-Resource-Based View of the Firm[J]. Academy of Management Review,1995,20(4):986-1014.
[12]Teece D. J.,Rumelt R.,Dosi G.,Winter S. Understanding Corporate Coherence:Theory and Evidence[J]. Journal of Economic Behavior and Organization,1994,23(1):1-30.
[13]Miller D.,Shamsie J. The Resource-Based View of the Firm in Two Environments:The Hollywood Film Studios from 1936 to 1965[J]. Academy of Management Journal,1996,39(3):519-543.
[14]葛清俊,肖洪钧.基于环境的竞争战略理论研究述评[J].管理评论,2008,20(7):42-49.
[15]Sharma S. Managerial Interpretations and Organizational Context as Predictors of Corporate Choice of Environmental Strategy[J]. Academy of Management Journal,2000,43(4):681-697.
[16]Albort-Morant G.,Leal-Millan A.,Cepeda-Carrion G. The Antecedents of Green Innovation Performance:A Model of Learning and Capabilities[J]. Journal of Business Research,2016,69(11):4912-4917.
[17]Porter M. Competitive Advantage:Creating and Sustaining Superior Performance[M]. New York:New York Free Press,1985.
[18]威廉·钱·金,勒妮莫博涅.蓝海战略(扩展板)[M].吉宓译.北京:商务印书馆,2016.
[19]P. Kothandaraman,David Wilson. The Future of Competition:Value-Creating Networks[J]. Industrial Marketing Management,2001,30(4):379-389.
[20]C. H. Chang. Enhancing New Product Development Performance from Adaptive Ability and Relationship Learning:The Mediation Role of Resource integration[J]. Total Quality Management&Business Excellence,2017,28(1-2):62-75.
[21]Shaorui Li,Jayaraman Vaidyanathan. Proactive Environmental Strategies and Performance:Role of Green Supply Chain Processes and Green Product Design in the Chinese High-tech Industry[J]. International Journal of Production Research,2016,54(7):2136-2151.
[22]Ngai E. W. T.,Jin C.,Liang T. A Qualitative Study of Inter-Organizational Knowledge Management in Complex Products and Systems Development[J]. R&D Management,2010,38(4):421-440.
[23]杨庆山.价值创新方向的界定性研究[J].南开管理评论,2002,(2):45-47.
[24]W. C. Kim,R. Mauorgne. How Strategy Shapes Structure[J]. Harvard Business Review,2009,(9):72-80.
[25]冯长利,张明月,刘洪涛,等.供应链知识共享与企业绩效关系研究——供应链敏捷性的中介作用和环境动态性的调节作用[J].管理评论,2015,27(11):181-191.
[26]Grewal R.,Slotegraaf R. J. Embeddedness of Organizational Capabilities[J]. Decision Sciences,2007,38(3):451-488.
[27]Aragón-Correa J. A,Sharma S. A Contingent Resource-Based view of Proactive Corporate Environment Strategy[J]. Academy of Management Review,2003,28(1):71-88.
[28]Li H. Y.,A. Tuahene-Gima K. Product Innovation Strategy and the Performance of New Technology Ventures in China[J]. Academy of Management Journal,2001,44(6):1123-1134.
[29]Teece D. J.,Pisano G.,Shuen A. Dynamic Capabilities and Strategic Management[J]. Strategic Management Journal,1997,18:509-533.
[30]Buysse K.,Verbeke A. Proactive Environmental Strategies:A Stakeholder Management Perspective[J]. Strategic Management Journal,2003,24(5):453-470.
[31]R. M. Baron,D. A. Kenny. The Moderator Mediator Variable Distinction in Social Psychological-Research-Conceptual. Strategic and Statistical Considerations[J]. Journal of Personality and Social Psychology,1986,51(6):1173-1182.
[32]温忠麟,叶宝娟.有调节的中介模型检验方法:竞争还是替补?[J].心理学报,2014,46(5):714-726.