基于“互联网+”思维的烟草商业企业物流运营模式研究
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- 英文论文题名：Study on tobacco commercial enterprises logistics operation mode based on the “internet+”
- 论文作者：杨东海
- 英文论文作者：YANG Donghai ; Hebei tobacco Langfang Sanhe companies
- 年：2016
- 作者机构：河北省廊坊市公司三河卷烟营销部;
- 论文关键词：烟草商业企业 ; 互联网+ ; 物流O2O运作模式 ; 效果评估
- 英文论文关键词：tobacco commercial enterprises ; Internet + ; O2O logistics operation mode ; effect evaluation
- 会议召开时间：2016-12-01
- 会议录名称：中国烟草学会2016年度优秀论文汇编—— 信息化管理主题
- 语种：中文
- 分类号：F721;F252
- 学会代码：ZGYG
- 学会名称：中国烟草学会
- 页数：7
- 文件大小：474k
- 原文格式：D
摘要
随着"互联网+"行动计划上升至国家战略,推动传统烟草商业企业与互联网融合势在必行。文章在深入分析中国烟草商业企业物流发展现状的基础上,创造性地提出"互联网+烟草物流"运营模式架构,建设性地剖析了O2O商业模式在烟草商业企业物流中如何应用的问题,并对应用效果进行了客观评估,以期为烟草商业企业提高行业物流核心竞争力,稳步抢占零售客户终端市场,实现创新协调发展提供强有利保障。
Because the "Internet +" has been considered into national strategic action plan, it is imperative to promote the fusion between traditional tobacco commercial enterprises and Internet. Based on the deep analysis of the current logistics situation of the tobacco commercial enterprises in China, this paper creatively puts forward "the Internet + tobacco logistics" operation mode, constructively analyzes the O2 O business mode for the application problems of tobacco logistics, and makes an objective evaluation of its application effect for tobacco commercial enterprises. this paper is working as a strong guarantee for tobacco commercial enterprises in enhancing the core competitiveness of the logistics industry, steadily occupying retail customer terminal market, in order to realize the innovative and coordinated development.
Because the "Internet +" has been considered into national strategic action plan, it is imperative to promote the fusion between traditional tobacco commercial enterprises and Internet. Based on the deep analysis of the current logistics situation of the tobacco commercial enterprises in China, this paper creatively puts forward "the Internet + tobacco logistics" operation mode, constructively analyzes the O2 O business mode for the application problems of tobacco logistics, and makes an objective evaluation of its application effect for tobacco commercial enterprises. this paper is working as a strong guarantee for tobacco commercial enterprises in enhancing the core competitiveness of the logistics industry, steadily occupying retail customer terminal market, in order to realize the innovative and coordinated development.
引文
[1]贾莹,王铁山,徐玲.基于“互联网+”的生产性服务业发展路径[J].西安邮电大学学报,2015,20(5):96-100.
[2]李晓磊.基于“互联网+”B2C电商企业与传统零售企业创新发展战略研究[J].山东社会科学,2015,(9):130-136.
[3]王莉.基于物联网技术的新疆烟草物流模式创新研究[J].物流技术(装备版),2014,(6):58-62.
[2]李晓磊.基于“互联网+”B2C电商企业与传统零售企业创新发展战略研究[J].山东社会科学,2015,(9):130-136.
[3]王莉.基于物联网技术的新疆烟草物流模式创新研究[J].物流技术(装备版),2014,(6):58-62.