大数据技术在烟草商业企业中的应用研究
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- 英文论文题名：Research on the application of big data technology in tobacco commercial enterprises
- 论文作者：徐云松 ; 王云胜 ; 王肖奕 ; 杨勇
- 英文论文作者：XU Yun-song ; Wang-yunsheng ; Wang xiao-yi ; Yang yong ; Shandong Qingdao Tobacco Co. ; Ltd.
- 年：2016
- 作者机构：山东青岛烟草有限公司;
- 论文关键词：大数据 ; 市场化 ; Hadoop ; Map Reduce
- 英文论文关键词：Big data ; market oriented ; Hadoop ; Map Reduce
- 会议召开时间：2016-12-01
- 会议录名称：中国烟草学会2016年度优秀论文汇编—— 信息化管理主题
- 语种：中文
- 分类号：F721;TP311.13
- 学会代码：ZGYG
- 学会名称：中国烟草学会
- 页数：5
- 文件大小：898k
- 原文格式：D
摘要
烟草行业面临的机遇与挑战前所未见,如何通过信息化技术提升企业核心竞争力成为目前行业探索的热点。本文立足新形势下的烟草商业企业发展定位与业务模式转型,寻找大数据技术与企业应用需求的契合点,并根据大数据应用的特点,设计符合企业的信息化技术构架,探索大数据技术对烟草商业的业务的支撑。
The tobacco industry is facing the opportunities and challenges never before seen,how through information technology to enhance the core competitiveness of enterprises has become the hot topic in the industry to explore. Based under the new situation of the tobacco commercial enterprise development orientation and business mode of transformation, to find a meeting point of Big Data technology and the requirement of enterprise application, and according to the characteristics of Big Data applications, designed to meet the enterprise information technology architecture, and to explore the business of big data technologies of the tobacco business support.
The tobacco industry is facing the opportunities and challenges never before seen,how through information technology to enhance the core competitiveness of enterprises has become the hot topic in the industry to explore. Based under the new situation of the tobacco commercial enterprise development orientation and business mode of transformation, to find a meeting point of Big Data technology and the requirement of enterprise application, and according to the characteristics of Big Data applications, designed to meet the enterprise information technology architecture, and to explore the business of big data technologies of the tobacco business support.
引文
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[2]F.Changetal.Bigtable:A distributed storage system for structured data.In Pr oc.OSDI,pages 205-218.USENIX Association,2006.
[3]J.Dean and S.Ghemawat.Map Reduce:Simpli_ed data processing on large[4]Hadoo p权威指南(第2版)北京:清华大学出版社2011:167-188
[5]张培,市场化取向改革下大数据营销的应用实例,中国烟草在线http://www.tobaccochina.com/revision/obsemanagement/wu/20154/201548165423_669506.shtml
[2]F.Changetal.Bigtable:A distributed storage system for structured data.In Pr oc.OSDI,pages 205-218.USENIX Association,2006.
[3]J.Dean and S.Ghemawat.Map Reduce:Simpli_ed data processing on large[4]Hadoo p权威指南(第2版)北京:清华大学出版社2011:167-188
[5]张培,市场化取向改革下大数据营销的应用实例,中国烟草在线http://www.tobaccochina.com/revision/obsemanagement/wu/20154/201548165423_669506.shtml